Jeffrey Lei Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Ontario, Canada

Pier Five is a platform meant to inspire.Started through a need to connect, Pier Five was launched after speaking with some great minds in fashion, art, food, and business as a way to find and share creative insights and motivations during the lulls of COVID-19. Through interviews, thought provoking stories and expert recommendations, Pier Five leverages.

Toronto, Canada Area

McDonald's Canada

Toronto, Canada Area

McDonald's Canada

Toronto, Canada Area

• Responsible for the day-to-day fulfillment of social media campaigns (content strategy & creation) for a portfolio of 25 SMBs from a wide range of industries (restaurants, dentists, lawyers, car dealerships etc.).
• Creation and scheduling of monthly content calendars using a mixture of original, promotional and sourced content relevant to the client/industry.
• Managed clients’ Facebook advertising budget for optimal brand awareness and page growth.
• Compiling campaign analytics to track page growth, engagement rate and overall reach, presented to clients at monthly meetings.

Toronto, Canada Area

• Led a team of digital editors in the creation and execution of TOM*’s content strategy & calendar on TOM* Blog and all social media outlets pre, present and post fashion show.
• Oversaw and organized the content production calendar, aligning with overall marketing initiatives & timelines
• Led creative direction of production for online content (photo shoots, interviews, graphics, blog topics etc.)
• Coordinated with multiple departments to make sure projects were completed in a timely fashion.
• Developed database of Toronto’s fashion & lifestyle influencers for social outreach & seeding campaign.

Toronto, Canada Area

• Assisted in influencer and media outreach programs from conception to implementation including product launches, sampling and reviews.
• Championed daily content creation and scheduling for Faulhaber’s and clients’ social media outlets. (Facebook, Twitter, Instagram, Google+)
• Created and developed the concept, text and tone for press releases, marketing materials and social media copy.
• Assisted in media pulls for Ted Baker, Gerry Weber, Fidelity Denim, Thomas Sabo & Dermalogica.
• Tracked all press released for ten brands and created detail reports for client’s review.

Toronto, Canada Area

• Developed and implemented a content strategy for social media channels (Facebook, Twitter, Instagram, Google+, Pinterest, Linkedin)
• Communicated with marketing/sales teams to ensure content schedule was consistent with department calendars.
• Monitored online conversations and engaged with fans/followers providing a positive online customer experience
• Analyzed and tracked metrics for social media channels using Facebook insights, Hootsuite and Google Analytics
• Planned and executed multiple social media campaigns and initiatives
• Led the design of an internal content creation platform

Waterloo, Ontario

• Contributed in content creation (streetwear news, culture and new collection arrivals blogs) for the store’s Facebook page and blog; increasing community on social media by 20% and click through rates to main website.
• Presented a social media strategy proposal to increase interaction with community by incorporating Instagram in daily content rotation, which was implemented later.
• Helped manage distributor and supplier relations for over 30 brands. (Vans, Nike, Canada Goose, Scotch & Soda etc.)

Toronto, Canada Area

• Self-driven in the design, development, execution and management of CampusPerks Student of the Month Awards Program
• Recruited, trained and managed a team of over 50 student leaders on 30 campuses across Canada to excel on their campus to help with nominations and program exposure
• Liaised with internal team to oversee and to ensure the PR strategies were in place. Activities include monthly interviews with Award winners, and social media updates
• Contributed ideas on expanding the future growth of the CampusPerks program which were well received by Management Team and were implemented later
• Responsible for compiling weekly program metrics and presenting results during weekly meetings, proactively problem solving to make sure metrics were over-achieved.