Pier Five is a platform meant to inspire.Started through a need to connect, Pier Five was launched after speaking with some great minds in fashion, art, food, and business as a way to find and share creative insights and motivations during the lulls of COVID-19. Through interviews, thought provoking stories and expert recommendations, Pier Five leverages conversations and relationships with industry thought leaders and the next generation of stars to empower those looking to learn and do more in culture.

McDonald's Canada

McDonald's Canada

•Responsible for the day-to-day fulfillment of social media campaigns (content strategy & creation) for a portfolio of 25 SMBs from a wide range of industries (restaurants, dentists, lawyers, car dealerships etc.).•Creation and scheduling of monthly content calendars using a mixture of original, promotional and sourced content relevant to the client/industry.•Managed clients’ Facebook advertising budget for optimal brand awareness and page growth.•Compiling campaign analytics to track page growth, engagement rate and overall reach, presented to clients at monthly meetings.

• Led a team of digital editors in the creation and execution of TOM*’s content strategy & calendar on TOM* Blog and all social media outlets pre, present and post fashion show.• Oversaw and organized the content production calendar, aligning with overall marketing initiatives & timelines• Led creative direction of production for online content (photo shoots, interviews, graphics, blog topics etc.)• Coordinated with multiple departments to make sure projects were completed in a timely fashion.• Developed database of Toronto’s fashion & lifestyle influencers for social outreach & seeding campaign.

• Assisted in influencer and media outreach programs from conception to implementation including product launches, sampling and reviews.• Championed daily content creation and scheduling for Faulhaber’s and clients’ social media outlets. (Facebook, Twitter, Instagram, Google+)• Created and developed the concept, text and tone for press releases, marketing materials and social media copy.• Assisted in media pulls for Ted Baker, Gerry Weber, Fidelity Denim, Thomas Sabo & Dermalogica.• Tracked all press released for ten brands and created detail reports for client’s review.

•Developed and implemented a content strategy for social media channels (Facebook, Twitter, Instagram, Google+, Pinterest, Linkedin)•Communicated with marketing/sales teams to ensure content schedule was consistent with department calendars.•Monitored online conversations and engaged with fans/followers providing a positive online customer experience•Analyzed and tracked metrics for social media channels using Facebook insights, Hootsuite and Google Analytics•Planned and executed multiple social media campaigns and initiatives•Led the design of an internal content creation platform

•Contributed in content creation (streetwear news, culture and new collection arrivals blogs) for the store’s Facebook page and blog; increasing community on social media by 20% and click through rates to main website.•Presented a social media strategy proposal to increase interaction with community by incorporating Instagram in daily content rotation, which was implemented later.•Helped manage distributor and supplier relations for over 30 brands. (Vans, Nike, Canada Goose, Scotch & Soda etc.)

•Self-driven in the design, development, execution and management of CampusPerks Student of the Month Awards Program•Recruited, trained and managed a team of over 50 student leaders on 30 campuses across Canada to excel on their campus to help with nominations and program exposure •Liaised with internal team to oversee and to ensure the PR strategies were in place. Activities include monthly interviews with Award winners, and social media updates•Contributed ideas on expanding the future growth of the CampusPerks program which were well received by Management Team and were implemented later•Responsible for compiling weekly program metrics and presenting results during weekly meetings, proactively problem solving to make sure metrics were over-achieved.