Jeff Jacobs Email & Phone Number

A leader of McKinsey's category growth strategy and MROI service lines. I have over 20 years of experience in global line marketing and sales, brand strategy, end-to-end transformations, innovation, and capability building. I also have deep expertise in agency management, particularly how companies need to evolve their agency ecosystem in the digital age.Outside of my core client work, I am deeply involved in developing new thinking about and insights into marketing and sales topics, and was one of the creators of the Consumer Decision Journey framework.Prior to joining McKinsey, I spent over 10 years in line-management roles including as Business Director for V8 beverages, Global Brand Director for Gatorade and CMO of Aon Corporation.

Listed skills include Brand Development, Strategy, Marketing, Business Strategy, and 10 others.