Jeff Jacobs possesses expertise in marketing strategy, customer insight, qualitative research, packaging, segmentation and 36 more skills. Colleagues describe him as "We’ve hired Jeff to work on brand strategy, positioning and marketing research for clients ranging from startups to one of the top 10 retailers in the US...and we will hire him again. Jeff consistently and flawlessly delivers on the stated scope of work, that’s a given. What makes Jeff brilliant in brand strategy and marketing research is his ability to tease out, probe into and clearly communicate valuable consumer insights. Hire Jeff and your team becomes smarter and stronger." and "Jeff Jacobs asks a whole lot of questions, which makes him very good at what he does. His probing (“solution focused”) questions make you think about the end goal/objective – and then some other stuff that you didn’t even think about originally. Jeff is not satisfied until he truly understands (by asking questions) the end goal and in turn, he brings real and relevant recommendations and solutions to his client’s need(s). I hired and worked with Jeff /Relish while managing the NCAA parent brand (and the Association’s divisional sub-brands) and most recently, JoJo Rinebold, my business partner at The Cryder Rinebold Company, and I worked with Jeff on the University of Central Missouri strategic positioning initiative. During the course of 10 years of our professional relationship, Jeff has always added meaningful value to our work together. Jeff is very good at what he does – there is no question about that. Dennis Cryder | Principal | The Cryder Rinebold Company LLC"