• Led a dynamic team of developers to orchestrate a transformative redesign of the HachetteBookGroup.com site family, resulting in an impressive 30% surge in page views.• Pioneered a mobile-first redesign strategy for HBG and imprint sites, ensuring seamless user experiences across all devices and platforms.• Crafted Shopify storefronts that drove an astounding $887K in sales year-to-date, leveraging design and functionality to captivate and convert customers.• Served as a pivotal liaison between Marketing, imprints, and Web Services, fostering synergy and alignment to achieve shared objectives seamlessly.• Championed adherence to WCAG 2.1 AA standards, ensuring inclusivity and accessibility for all users.• Curated comprehensive brand guides to maintain consistency and brand integrity.

• Spearheaded updates for Hachettebookgroup.com, crafting compelling and immersive web content that captivated audiences and drove engagement.• Conceptualized and developed custom social networking pages, injecting personality and vibrancy into online communities while spearheading multimedia projects that pushed boundaries and sparked conversations.• Implemented research-driven design practices, leveraging insights to create visually stunning and user-centric experiences that elevated brand perception.

• Orchestrated updates for Hachettebookgroup.com, infusing it with fresh content and captivating microsites that immersed users in unique and engaging experiences.• Led digital marketing projects, infusing them with creativity and flair while meticulously maintaining design consistency to ensure a cohesive brand identity.

• Designed and curated the online experiences of us.dk.com and kiddk.com, infusing them with creativity and functionality to engage audiences and drive traffic.• Managed monthly content updates, ensuring fresh and relevant material while spearheading social networking initiatives that fostered engagement and brand awareness.• Led eCommerce initiatives, leveraging analytics to optimize performance and drive sales, and boost revenue.

Design and construct all facets of us.dk.com and kiddk.com Maintain a schedule of monthly visual and interactive content updates Maintain DK book online community sites: My Space, Facebook, and Flickr Manage the online marketing associate manager and online marketing assistant Design and manage promotional web materials for third parties Manage the dk.com eCommerce initiative and analytics

• Designed and curated the online experiences of us.dk.com and kiddk.com, infusing them with creativity and functionality to engage audiences and drive traffic.• Nurtured the DK book online community sites, fostering connections and conversations among book lovers.• Managed the online marketing team and orchestrated promotional materials that amplified brand visibility.