Jeffrey Ulrich Email and Phone Number
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Growing up outside of Buffalo, New York, I always wanted to work in television. In college, my focus was on “How soon will I be able to be hands-on with video production gear?” and as a result, I had produced multiple :30 commercials for air on broadcast TV stations in nearby Rochester NY before I even graduated from SUNY Geneseo. Your demo reel helps secure your first job… after that, your body of work and your reputation earn each successive opportunity. Fast forward to today and I have experience working directly with sellers, managers, and business owners across 40+ local media markets. I'm an expert in advertising sales, digital media, and sales training and enablementWhile the digitization of all media formats has forever changed the advertising landscape, the need to create and share interesting stories is timeless. This applies to both business-related and interpersonal communications. I’ve always been on the leading edge of discovering and using the newest tools that emerge from disruptive innovation. I enjoy the process of turning the complex into something more conversational. This is key in technical sales! A few accomplishments I'm proud of include: • Generated over $28M in new and incremental advertising revenue by creating a new sales enablement and organizational development team of six to drive category-specific sales initiatives at Cox Media Group. • Recognized with the IAB Education Excellence Award in 2019 for success in coordinating company-wide training for 400+ total staff. • Grew digital revenue 310% vs prior year by creating and staffing a fractional Digital Sales Executive-for-hire position to drive training and revenue development across six markets. • Secured significant Digital Recruitment Advertising RFP from the nation’s largest materials handling company after piloting initial campaign success for hard-to-hire roles. • Reduced time-to-traction by 40% among new SAAS platform customers after creating and executing C-level success planning process. • Increased digital advertising revenue by 36% YoY following creation, launch, and subsequent completion of 10-hour online Digital Media Sales Training program by 500+ sellers and managers. I am focused on putting my passion and skills to good use. If you believe that I can help you, please get in touch or connect.
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Director, Sales Enablement ServicesMarketronAtlanta, Ga, Us
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Director, Sales Enablement ServicesMarketron Oct 2021 - PresentHailey, Id, UsAccomplished objectives in improving sales operations by directing initiatives to build out the Integrated Media Specialist, a fractional executive-for-hire professional services offering to mid-sized traditional media companies. The IMS is driven to take an active, hands-on role with each media outlet to evaluate performance, identify product knowledge gaps and inspire local sellers to achieve digital revenue growthScope requires developing customized training aligned with go-to-market strategies. Direct initiatives while managing the full scope of vendor sourcing, marketing, sales, and administration. Elevate strength against competitors using key consumer insights to drive product positioning in client marketing videos, email campaigns, brochures, engagement programs, financial planning programs, and sales coaching. Report directly to VP, Growth Marketing.• Addressed gaps in sales enablement by coordinating cross-functional teams (Sales, Brand Marketing, I.T, Client Services, and Product Development) to create an all-new sales & sales management learning and development.• Enhanced employee integration by conceptualizing, developing, and implementing an in-depth on-boarding process for all new sales staff and financial advisers/accountants, integrating employees/coaches.• Positioned the organization for success by helping to attract and retain top producing agents using recruiting and marketing strategies that highlighted potential opportunities and growth potential.• Enhanced Client Service by initiating bi-weekly Digital Campaign check-in video conference meetings with key accounts to build relationships, improve client retention and increase renewals. -
Senior Manager, Digital Transformation And EnablementMarketron Aug 2020 - Sep 2021Hailey, Id, UsSet the vision and strategy for digital media sales training and enablement initiatives for NXT, Marketron's self-serve advertising platform featuring display, video, geofencing, SEM, streaming audio, and OTT and CTV products. Scope requires developing customized training aligned with go-to-market strategies. Led the design and development of Digital Success Planning virtual meetings with Marketron digital platform clients.• Strengthened product launches by creating training modules for NXT Training Academy Live, a six-part digital media sales training webinar series now accessed by 50+ traditional media companies.• Amplified employee performance by training sales representatives and staff on how to leverage the use of tools and internal related online technologies to increase market penetration and improve prospecting.
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Integrated Media Specialist (Fractional Digital Executive)Nrg Media Sep 2021 - PresentCedar Rapids, Ia, Us -
Integrated Media Specialist (Fractional Digital Executive)Southern Stone Communications Marketing Apr 2023 - Present -
Executive Director, Sales Development (Cox Media Group)Cox Enterprises 2016 - Jan 2020Atlanta, Georgia, UsStewarded the organization to increase advertising sales revenue by successfully creating a new sales enablement and organizational development team to drive new hire onboarding and coaching, collaborate on change and talent management initiatives, and lead strategic planning across the Cox Media Group sales organization. Reported to EVP of Television. Led all strategic design, training curriculum development, internal marketing strategies, and group facilitation of multiple cost-effective training sessions for Radio and TV AE's. Conducted revenue analytics review to determine financial lift directly attributable to the knowledge transfer from these training events.• Added $13.9M, Transactional Training for Radio and Transactional Training for Television with a strong emphasis on providing exemplary customer service to ad agency media buyers to grow negotiated share of business.• Increased business acumen and boosted revenue $3.2M, The CMG Business Builders Series, by working with regional vice presidents and local sales leaders to build data-driven financial focus among sales staff. -
Senior Director, Digital Sales Strategy And TrainingCox Media Group 2009 - 2016Atlanta, Georgia, UsSpearheaded development of 10-hour eLearning digital sales enablement program, CMG Local Solutions Academy, for 700+ internal sales managers and AE's. Scope included Learning Management System (LMS) acquisition, digital sales ecosystem content development (Targeted Display, SaaS tools, SEO/SEM, Key Performance Indicators, etc.), video production, end-user experience beta testing, collaboration with internal cross-functional teams and digital SMEs, plus voiceover work. Set and tracked key metrics through consistent communications and collaboration including monthly webinars, peer and virtual training, digital sales strategy conferences, case study materials and contests, content creation, digital product training with vendors, creative services showcases, and distribution of high-quality specialized proposal templates, videos, and presentations for integrated media campaigns. Oversaw the hiring of three Directors, Digital Revenue Development and one Digital Training Content Manager to drive revenue performance management in CMG's 27 local markets.• Expanded local digital advertising revenue by 21% through the creation and execution of new sales development strategies for traditional media sales teams and internal stakeholders• Increased efficiency and subsequent revenue by leading sales strategy, legal review, and scaling of new cost-effective vendor relationships with Google and Yahoo!, accounting for $10.4M in third-party revenue across 10 markets in 2012. -
Director – Digital SalesCox Television 2008 - 2009Managed all digital media sales for 15 TV stations across 11 Cox Television markets with heavy emphasis on in-market site visits. Created internal sales training, as well as workshops in media buying for local ad agencies. Prepared and instituted companywide case studies to generate new ideas and sales strategies, including Best of the Web in 2009. Concurrently served as National Digital Sales Manager, acting on RFPs from Cox Cross Media, WorldNow and Centro. -
National Magazine Columnist: Digital Tv MagazineNewbay Media Jan 2002 - Dec 2008New York City, Ny, UsResearched and authored unique articles on a full range of media topics. Deployed expertise in all levels of corporate communications and industry analysis to provide critical material to top decision-makers in broadcast, cable and video production industries. Reached up to 25,000 subscribers each month in US and Canada; previously entitled Digital TV. Frequent contributor to Sports TV Production Magazine in both writing and photographic capacities. -
Local Sales Manager | Convergence Sales Manager (Cbs 46)Cbs News And Stations Aug 2006 - Aug 2008New York, UsLed a team of TV station account execs in achieving $14M in advertising revenue budget each year, derived from commercials on TV and through magazines and digital media. Executed sales programs through all media venues – print, outdoor, mobile, online and on-air TV. Finalist for Award of Excellence in 2008 from Noll & Associates for new ad campaign for Spinal Decompression Centers of Georgia. Grew new business by 17% YOY despite -7% market dynamic; also generated another $500K in first year through multiplatform sales initiative, Health Connections. -
New Business Development Manager | Account ExecutiveWhec-Tv 10 Nbc Feb 1999 - Aug 2006Rochester, New York, UsResponsible for selling broadcast television and online advertising to local/regional business clients with group of 12 account executives. Ranked as top-billing account executive during 2004 and 2006 Summer and Winter Olympic Games. Recipient of Best Local Commercial in 2004 from New York State Broadcasters Association for Rochester Dodge Dealers Association ad campaign. Conceived new sales strategy and launched Weather Plus digital subchannel, generating over $150K in annual sponsorship revenue.
Jeffrey Ulrich Skills
Jeffrey Ulrich Education Details
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Suny GeneseoSpeech Communications
Frequently Asked Questions about Jeffrey Ulrich
What company does Jeffrey Ulrich work for?
Jeffrey Ulrich works for Marketron
What is Jeffrey Ulrich's role at the current company?
Jeffrey Ulrich's current role is Director, Sales Enablement Services.
What is Jeffrey Ulrich's email address?
Jeffrey Ulrich's email address is je****@****ich.com
What is Jeffrey Ulrich's direct phone number?
Jeffrey Ulrich's direct phone number is +167864*****
What schools did Jeffrey Ulrich attend?
Jeffrey Ulrich attended Suny Geneseo.
What skills is Jeffrey Ulrich known for?
Jeffrey Ulrich has skills like Digital Media, Advertising, Digital Marketing, Advertising Sales, Broadcast, Media Planning, Radio, Television, Social Media, Social Media Marketing, Online Advertising, Marketing.
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