Jeffrey Ulrich Email & Phone Number

Atlanta, GA, US

Hailey, ID, US

• Accomplished objectives in improving sales operations by directing initiatives to build out the Integrated Media Specialist, a fractional executive-for-hire professional services offering to mid-sized traditional media.
• Addressed gaps in sales enablement by coordinating cross-functional teams (Sales, Brand Marketing, I.T, Client Services, and Product Development) to create an all-new sales & sales management learning and development.
• Enhanced employee integration by conceptualizing, developing, and implementing an in-depth on-boarding process for all new sales staff and financial advisers/accountants, integrating employees/coaches.
• Positioned the organization for success by helping to attract and retain top producing agents using recruiting and marketing strategies that highlighted potential opportunities and growth potential.
• Enhanced Client Service by initiating bi-weekly Digital Campaign check-in video conference meetings with key accounts to build relationships, improve client retention and increase renewals.

Hailey, ID, US

• Set the vision and strategy for digital media sales training and enablement initiatives for NXT, Marketron's self-serve advertising platform featuring display, video, geofencing, SEM, streaming audio, and OTT and CTV.
• Strengthened product launches by creating training modules for NXT Training Academy Live, a six-part digital media sales training webinar series now accessed by 50+ traditional media companies.
• Amplified employee performance by training sales representatives and staff on how to leverage the use of tools and internal related online technologies to increase market penetration and improve prospecting.

Cedar Rapids, IA, US

Atlanta, Georgia, US

• Stewarded the organization to increase advertising sales revenue by successfully creating a new sales enablement and organizational development team to drive new hire onboarding and coaching, collaborate on change and.
• Added $13.9M, Transactional Training for Radio and Transactional Training for Television with a strong emphasis on providing exemplary customer service to ad agency media buyers to grow negotiated share of business.
• Increased business acumen and boosted revenue $3.2M, The CMG Business Builders Series, by working with regional vice presidents and local sales leaders to build data-driven financial focus among sales staff.

Atlanta, Georgia, US

• Spearheaded development of 10-hour eLearning digital sales enablement program, CMG Local Solutions Academy, for 700+ internal sales managers and AE's. Scope included Learning Management System (LMS) acquisition.
• Expanded local digital advertising revenue by 21% through the creation and execution of new sales development strategies for traditional media sales teams and internal stakeholders
• Increased efficiency and subsequent revenue by leading sales strategy, legal review, and scaling of new cost-effective vendor relationships with Google and Yahoo!, accounting for $10.4M in third-party revenue across 10.

Managed all digital media sales for 15 TV stations across 11 Cox Television markets with heavy emphasis on in-market site visits. Created internal sales training, as well as workshops in media buying for local ad agencies.  Prepared and instituted companywide case studies to generate new ideas and sales strategies, including Best of the Web in 2009..

New York City, NY, US

Researched and authored unique articles on a full range of media topics. Deployed expertise in all levels of corporate communications and industry analysis to provide critical material to top decision-makers in broadcast, cable and video production industries.  Reached up to 25,000 subscribers each month in US and Canada; previously entitled Digital TV..

New York, US

Led a team of TV station account execs in achieving $14M in advertising revenue budget each year, derived from commercials on TV and through magazines and digital media. Executed sales programs through all media venues – print, outdoor, mobile, online and on-air TV.  Finalist for Award of Excellence in 2008 from Noll & Associates for new ad campaign for.

Rochester, New York, US

Responsible for selling broadcast television and online advertising to local/regional business clients with group of 12 account executives. Ranked as top-billing account executive during 2004 and 2006 Summer and Winter Olympic Games. Recipient of Best Local Commercial in 2004 from New York State Broadcasters Association for Rochester Dodge Dealers.