Marsden Marketing is a B2B marketing and lead generation agency based in Atlanta, GA. We merge marketing know-how and technology-driven intelligence with creativity to achieve focused results. We deliver Marketing That Sells℠.• Direct and contribute to the execution of each client’s inbound marketing program – timelines, strategy, deliverables and program performance.• Demonstrate expertise in strategic integrated campaigns, lead nurturing, Hubspot, PPC, SEO, marketing-to-sales process, landing page optimization and conversion optimization. • Manage accounts, delivering client satisfaction, program execution, and contract profitability.• Measure, track, and report results and adjust programs to continually improve performance based on agreed key performance indicators.• Assist and guide internal marketing efforts.• Craft thought leadership pieces on inbound marketing: blogs, infographics, case studies and white papers.

• Support clients with marketing automation strategies and best practices.• Proactively collaborate with clients regarding marketing plans, operational issues, and account growth opportunities• Facilitate internal project management of client experience (training, support, sales, professional services and product development).• Maximize lifetime value of client, examine need for additional services, create statement of work, and reduce churn.

• Establish lead management plan for clients (B to B and B to C). Develop relevant content (emails, landing pages, white papers, case studies, etc…), scoring strategies, process rules, and lead-to- revenue methodologies.• Train clients on marketing automation and sales process technology platforms.• Advise on digital marketing best practices and insights into digital footprints and lead generation.• Provide technology support (setup, troubleshooting, testing) for clients and internally.• Drive internal marketing processes, communications and partnerships.• Consistently produce above industry average campaign metrics.• Continue to evolve implementation materials• Project managment and problem resolution• Drive customer references and case studies• Work closely with sales team on account management

• Manage all aspects of marketing and public relations for Trōphikōs (over-the-counter supplement line) and SJ Pharmaceuticals (prescription drugs).• Develop branding and marketing strategies for direct-to-consumer launches of new supplements. Energize and strengthen physicians’ and medical professionals’ business-to-business engagement of all product lines.• Design, write, and edit all marketing and event materials.• Initiate, analyze and grow online, social media and electronic marketing platforms. Pursue and promote reviews, giveaways and product placements in blogosphere.• Produce advertising (video, radio, print and online) for product line as well as purchase placements for advertising. • Orchestrate exhibitions at consumer conferences and industry specific trade shows.• Evaluate and execute partnership and sponsorship initiatives.• Track, report and evaluate ROI for all marketing and PR initiatives.

• Polished marketing message for 10-year-old national paycard company, craftin consistent branding and updated collateral.• Established a successful incentive program for business lead referrals.• Branded and launched straight-to-consumer initiative with Web site and e-campaign.• Helmed successful search engine optimization (SEO) project and created social media foundation.• Created e-marketing campaigns, e-newsletter, webinars and online surveys.• Wrote and developed distribution list for all press releases and other articles with successful pitches and pickups by national wire services.

• Developed all marketing messages for the properties of Billian Publishing’s Atlanta Business Media, which include Atlanta Woman, Business to Business and Catalyst magazines and Custom Media Solutions. Defined and created individualized marketing strategies to connect with each property’s target audience and advertisers.• Promoted and co-planned three monthly events for the business community.• Designed and coordinated distribution for all print advertising, news releases, direct mail and other promotional materials for the magazines, Web sites and events.• Implemented strategies that more than tripled traffic for each magazine’s Web site.• Launched successful branding campaign for the redesign of Business to Business.• Produced weekly e-newsletters and event e-vites.• Managed media partnerships.

• Recruited by school to lead 8th grade Language Arts with a focus on writing technique.• Played integral part in school achieving A/AYP (Accountability/Adequate Yearly Progress) status with State of Florida.

Creative Services Manager (June 2005-Dec. 2006)• Served as editor of six monthly magazines and as a staff liaison for two Air Force newspapers.• Managed advertising’s graphic design staff and tracked workflow for all products.• Organized marketing campaigns to increase newspaper’s circulation and promote the Newspapers in Education program.• Assisted five chambers of commerce in publicizing area events and acted as a promotion strategist with the local Building Industry Association for its annual shows.• Oversaw department’s budget, record keeping and human resource activities.News Editor (Nov. 2000-June 2005)• Managed copy desk, which was charged with all aspects of production for news and feature pages, including design, headline writing and editing.• Lead newsroom’s community outreach to query public for article input, organize participants for marketing test groups and promote the newspaper at public events. Writer/Columnist (Sept. 1998-Nov. 2005)• Wrote a weekly nightlife column and a weekly lifestyle column as well as promotional entertainment articles about community events and groups.Copy Editor (Sept. 1998-Nov. 2000)• Designed and edited news and feature pages.