Consulting all things Marketing:StrategyContentDesignWebBrandingSocial

I entered Frost & Sullivan as a PMM and I'm currently the Sr. Manager of Product Marketing (now 2 years in). This was definitely NOT the typical PMM role as it would exist in most organizations. There was quite a bit of troubleshooting and adjustment that needed to first take place across the division website, emails and social before any campaigns could be created. It wasn't long though before our divisional emails were achieving 40% open rates and our engagement was taking off. Fast forward one year and our new website is bringing in 5x the number of leads, our new social has increased our following by 22%, and our ability to connect with our audience in new & unique ways is building an exciting brand presence.Accomplishments;🔥 Revamped the division's website, infusing it with dynamic visual aesthetics leading to an increase in demand🔥 Spearheaded a bold overhaul of creative elements, amplifying brand voice, visuals, and marketing outreach🔥 Ignited brand recognition and elevated prospect engagement through cutting-edge development🔥 Led cross-functional teams to design and execute captivating content strategies

I entered Sugarfina 45 days before the pandemic not yet realizing the daunting task that was going to be in front me. I didn't even know everyone's name before we were all sent home and went into a remote work environment that many had never experienced. But, the way this became a learning opportunity is something I'll always be greatful for.The ability to learn from those around me, to experience great leadership in the face of adversity and be a part of an extraordinary team really cemented how much I believe people can impact lives. Running the small business division within the wholesale division of the company, the focus had to be on how we could help those small businesses who had been impacted by the pandemic. Thus, we set out to do exactly that and in the process build an extraordinary level of engagement that generated the type of loyalty never before seen.Accomplishments: 🔥 Revamped B2B marketing strategies, driving a $400k surge in divisional sales🔥 Launched the groundbreaking Sugarfina Small Business Series blog to huge engagement numbers🔥 Forged powerful relationships with key cross-functional teams throughout more than 4 divisions🔥 Streamlined processes for peak performance & never before seen email engagement rates🔥 Skyrocketed annual division revenue to $1 million for the first time in the company's history

CAFL was a great small business that worked directly with large corporations (PG&E, Coach, Capital One, to name a few) and was looking to someone who could build a better opportunity to connect with those clients.Very early on, there was an emphasis on revamping the website for better engagement and sales opportunities, pushing more visually engaging email campaigns and developing the type of thought leadership blog that would drive loyalty.During my tenure at CAFL, all of these things and more were achieved. From the elevation of the visual aesthetics of the business to vendor relationships forged to new ideas around employee engagement and the betterment of the business as a whole.Accomplishments:🔥 Forged powerful relationships with Fortune 500 clients, ensuring their loyalty and repeat business🔥 Designed and implemented razor-sharp marketing strategies that skyrocketed customer retention🔥 Embraced a collaborative approach to deepen client connections and amplify brand loyalty🔥 Launched email marketing campaigns that achieved record-breaking engagement🔥 Transformed the company website for optimal client experience, driving increased revenue

Coming into Mystery Researchers, who later rebranded to SeeLevelHX, was a very exciting time for the brand. As a homegrown business who was looking to expand, I came on for a variety of purposes, and worked with some amazing individuals.Assessing where the brand was in the marketplace was the first course of action here and out of that was then determining what next steps needed to take place. First and foremost, any brand's website is a first impression, so we built one that we believed would give a great first impression and that led to increased engagement and an opportunity to first build trust with the audience. That led to expanding offerings, marketing collateral creation, additional sales opportunities and strong levels of engagement.Accomplishments:🔥 Boosted brand credibility and awareness by driving exceptional customer engagement🔥 Dramatically enhanced company performance and industry competitiveness🔥 Utilized sharp analytical skills to pinpoint areas for improvement and implement impactful solutions🔥 Redesigned company website for prospect optimization and brand messaging🔥 Developed first-ever company marketing collateral for sales enablement