Jeff Rom Email & Phone Number

• A-Z Creation of a Strategic Global Destination Marketing Campaign.
• Developed Trademarks, Design Patents, Slogans.
• Directed a team of graphic design artists on brand development.
• Distribution of promotional material and marketing plans.
• Researched market competition and industry trends to identify potential advertising locations.
• Formulated a comprehensive business plan complete with clear and actionable sales goals and targets.

Las Vegas, NV

• Founded and developed all aspects of the company including logo design, patents, contracts, staffing, forecasting.
• Generated Annual Sales of 1.5 million selling gummie bears, popcorn, pretzels and hot dogs. Not too Shabby right? That is entreprenuership at it's finest. Maxed Revenues & Reduced Costs!
• Researched market competitors and industry trends to identify potential new products and services.
• Full marketing campaigns, working closely with graphic design artists on brand development.
• Formulated a comprehensive business plan complete with clear and actionable sales goals and targets

• Generated over 14 million in gaming revenue.
• Oversaw all aspects of customer development, public relations, promotional material, and event entertainment.
• Built and maintained relationships with targeted guests to instill loyalty to resort properties.
• Arranged VIP Boxing Parties.
• Consulted with player development VP’s and directors on how to grow database and player retention.

• Casino Responsible for a 35,000 casino customer database for all direct mail and vip services support.
• Performed theoretical profitability and overall value to the company regarding comping decisions.
• Developed and implemented marketing strategies/project planning and management for large scale special events i.e., Superbowl, Boxing Events, Monday Night Football Parties, Radio Shows Horse Racing Events.
• Increased profitability of casino revenues by increasing customer visits per year.
• Monitored data and information to track customer trends prepare reports and performed data analysis.
• Resolved service breakdowns and guest issues to ensure customer retention.

Las Vegas, NV

• Developed and maintained superior relationship with 800 VIP accounts through telemarketing and direct mail.
• Greeted Vip’s in a private lounge and coordinated all of their accommodations.
• Created an inactive retention program then was promoted to Casino Host.
• Produced and maintained customer distribution lists used to create targeted event invitations
• Ensured database records were up to date by verifying information and updating records
• Spent a tremendous amount of time in the pit area establishing new customers.

• Supervised bar areas generating an excess of 25 million dollars in revenues per year.
• Managed and coordinated staff at world class boxing events as well as all major catering functions.
• Forecasted and staffed up to 250 plus employees.
• Spent a tremendous amount of time in the pit area establishing new customers.
• Supervised day to day activities of personnel to insure product consistency and efficient customer service.
• Developed and maintained relationships with VIP casino clientele.

• Developed and planned all marketing campaigns (direct mail, broadcast media, print, outdoor entertainment, etc.)
• Assisted in execution of all Casino Special Events promotions, slot and table game tournaments, and giveaways.
• Tracked and analyzed customer data to determine the results of campaigns, promotions, and special events.
• Worked closely with Desert Inn (rewards program) to educate guests about all aspects of the property.