Jeff Rovner Email & Phone Number

Denver, Colorado, United States

Denver, Co

Key Functions:*Responsible for audience development and subscription marketing programs of multiple brands.*Developed marketing and distribution strategies to achieve key audience development objectives.*Set up and managed several digital marketing campaigns for ecommerce product.Selected Accomplishments:*Launched and managed CRM system that saved company $100K annually.*Coordinated marketing programs to produce revenue of $1.9 million for the department.*Developed improvements to affiliate marketing program producing 22% increase in orders.*Redesigned ecommerce landing page to produce lift of 35% in conversion.*Doubled the CTR and conversion for Google Ad Words PPC program over two-month period.*Created remarketing campaign that increased orders by 15%.

Audience Marketing Director (May 2003-Present)Circulation Manager (February 2000-May 2003)Assistant Circulation Manager (April 1999-February 2000)Key Functions:*Responsible for the subscription marketing programs of eight brands*Managed $1.5M budget and 3-member team*Developed marketing strategies to achieve key audience development objectives*Created and directed marketing promotions across multiple channels (web, email, fax, phone) *Supported sales teams by providing marketing reports and competitive intelligence*Managed databases for magazines, e-Newsletters, and related products*Responsible for analyzing metrics and making sound business decisions based on data*Led teams that developed and implemented important new initiatives and process improvements*Interfaced with multiple systems to extract actionable information needed to manage programs*Developed questionnaires and research surveys to produce key audience demographic dataSelected Accomplishments:*Spearheaded efforts to incorporate Search Engine Marketing (SEM) into the marketing programs for several brands delivering new subscriptions. *Led the development of lead-generation programs and presented these programs to sales teams. These programs produced $75K in additional revenue. *Reduced marketing expenditures by $300K over a three-year period by aggressively negotiating with vendors*Developed new procedure to significantly improve the efficiency of our email customer retention program*Created reporting tools and processes to effectively manage the company’s e-Newsletter business and help to improve deliverability*Developed new e-mail program that doubled the open rates for subscribers to the magazine’s digital editions

Major direct mail check printerKey Functions:*Created analysis on products and advertising*Provided recommendations for direct mail promotionsSelected Accomplishments:*Designed Customer Service Incentive Plan

Produced documentation related to International Freight Forwarding.Key Functions:*Prepared Export Documents*Handled Major Accounts

Mim, International Marketing

Bs, Business

Activities and Societies: Chinese Club, Vice-President Sigma Iota Epsilon, SecretaryGraduated Magna Cum Laude Major: International Business