Jeffrey Schaefer Email & Phone Number

Madison, Wi, Us

Middleton, Wisconsin, United States

Madison, Wisconsin, United States

Pewaukee, Wisconsin, United States

Milwaukee, Wisconsin

Manage distributor draught technology learning and development.• Create learning solutions and deliver live learning sessions to build confidence of retail draught specialist, sales managers, delivery driversand ownership from independent beer distributors • Develop live learning and mini learning sessions for key stakeholders with draught dispense, troubleshooting and system maintenance• Create relationships and learning solutions for third party line cleaning and installation companies around the country

New Glarus, Wisconsin

Managed beverage sales and distribution in Wisconsin. Corporate accounts manager and draught beer retail quality manager.• Created and delivered presentations on sales, marketing, and retail quality• Organized training classes with distributors, retailers and allied trade groups on draught beer quality• Lead kick-off sales meetings with individual sales distributors resulting in sales growth of 18% annually for 5 years – above industry average• Established working group of beer experts in Wisconsin to share best practices and create a common voice for draught beer; membership was 65 individuals and companies – realized goal of increasingmembership by 5% annually to a maximum of 110• Took leadership of entire sales organization; re-approached how productswent to market; introduced and used more analytics and more sales reporting, resulting in sales teams and distributors reaching goals with greater efficiency and in less time• Developed a visual sales tracking system taking the guess-work out of progress towards sales goals, motivated sales teams and distributors to meet and exceed goals

San Francisco, California

Delivered sales and marketing programs with distributor sales teams.Represented Steel Reserve “211”, SPARKS Alcohol, and Energy Drinks.• Managed 5-person distributor support team covering Wisconsin and Illinois resulting in timely support of sales initiatives in the market to capture sales growth• Placed brands in corporate and independent accounts in Midwest growing the branch by over 1 million cases annually

Madison, Wisconsin

Serviced 120 on-premise retailers weekly for beer sales and promotional opportunities.•Built sales relationships in assigned territory for Miller Brewing Co., brands, including Labatt, Rolling Rock, Monster Energy and Gray’s Brewing Co., growing territory by 12% per year• Reconfigured draught sales route to maximize profitability; increased keg sales from 80 to 125 half-barrels/day