Jeff Schonhoff Email & Phone Number

Minneapolis

Midwest

• Direct Account and Broker Management for Key company partners including Target, Kroger, Whole Foods, Safeway/Albertsons, UNFI, KeHe, and numerous regional accounts.
• Developed and Launched the Direct-to-Consumer business on Amazon
• Work with Brand Teams to develop strategies to drive long-term category growth and share
• Drive Net Revenue growth through new business acquisitions and core business growth
• Increase account penetration while building relationships with key decision makers.
• Managed multiple broker relationships across a diverse portfolio

Minneapolis

• Drove sales for product portfolio spanning 8 Departments, 14 Buyers and 200 SKU’s as well as Target.com.
• Grew brand portfolio from $31M to $78M in 4 Years through aggressive distribution expansion.
• Achieved 24% CAGR (2011 – 2015) while reducing Trade Spend as a percentage of sales each year.
• Participated in Target’s Made To Matter campaign for multiple years.
• Nominated for Vendor of the Year.
• Conducted monthly review meetings with Senior Buyer to ensure alignment with Target’s long-term strategies.

Minneapolis

• Sales Team Lead – Target & K-Mart:
• Oversaw 5 direct reports and 3 In-direct reports – 5 National Key Account Managers, 1 Category Development Manager and 2 Customer Strategy Managers
• Responsible for executing Brand strategies within Target’s promotional framework, including bidding thru the CLR (Competitive Line Review) process as well as shelf placement and presence to the consumer
• Full P&L responsibility for $210M in gross sales and corresponding Trade Spend
• Drove Marketshare +2% driven by strong promotional support1999 – 2006Category Development Manager - Target: Execute strategic choices involving merchandising, item selection, pricing and promotion initiatives to.
• Category Captain responsibilities of Dishcare Class: Planogram creation for Transitions and Revisions, Category trend updates, Post Ad Analysis, AAP creation and maintenance, data management

Eagan, MN

• Category Manager: Managed 2 Retail Merchandisers who assisted in planogram implementation at store levelIntercept Space Management Software
• Responsible for in-house training
• Designed planograms for Rainbow Food and Cub Foods, balancing days of supply and profitability by SKU
• Design Carbonated Beverage planograms for 184 Super America Station StoresAC Nielsen / IRI Workstation
• Responsible for in-house trainingSpectra/Market Metrix Enlighten Software
• Develop planograms for clusters using demographic data to enhance store sets