Versatile and data-driven leader with proven experience maximizing margins and optimizing sales across digital, online, and brick and mortar for leading entertainment and CPG companies. Crafts achievable objectives and strategies through translation of complex data and consumer trends. Trusted collaborator building strong cross-functional alliances and teams dedicated to fueling innovation, efficiency, and bottom-line growth.KEY ACCOMPLISHMENTS:• Pioneered first analytics-based strategy for digital retail business, generating sales lifts of 40% on iTunes and 140% on Vudu in first month. • Streamlined sales planning and sales budget process, reducing time of completion by 50% and saving $2,000,000 annually in software licensing and maintenance fees.• Developed, championed, and implemented margin-based analytic tools for sales and retail marketing teams. Increased domestic margin rates by 31% on catalog and 36% on TV library business in first year of implementation.• Collaborated with cross-functional teams and department leaders to align business objectives and communications to deliver synergies that outperformed industry trends by 12% YOY.• News Corp Achievement Award, Excellence in Managing and Leading Account Teams • Vendor / Partner of the Year: Walmart, Best Buy, Costco, Trans World, Fred Meyer AREAS OF EXPERTISE INCLUDE: Executive Leadership | Optimizing Sales Across Digital, Physical, & Online | Collaboration | Data & Analytics | Robust Excel Models & Data Sets | Creative Problem Solving | Team Development & Management | Coaching & Mentoring | Team Building & Leadership | P&L Management | Growth Strategy | Sales Strategy | Maximizing Margins | Sales Planning | Negotiation Strategy | Project Management | Account Planning | Finance, Creativity & Innovation | Retail Marketing | Competitive Analysis | Marketplace Trends