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Versatile and data-driven leader with proven experience maximizing margins and optimizing sales across digital, online, and brick and mortar for leading entertainment and CPG companies. Crafts achievable objectives and strategies through translation of complex data and consumer trends. Trusted collaborator building strong cross-functional alliances and teams dedicated to fueling innovation, efficiency, and bottom-line growth.KEY ACCOMPLISHMENTS:• Pioneered first analytics-based strategy for digital retail business, generating sales lifts of 40% on iTunes and 140% on Vudu in first month. • Streamlined sales planning and sales budget process, reducing time of completion by 50% and saving $2,000,000 annually in software licensing and maintenance fees.• Developed, championed, and implemented margin-based analytic tools for sales and retail marketing teams. Increased domestic margin rates by 31% on catalog and 36% on TV library business in first year of implementation.• Collaborated with cross-functional teams and department leaders to align business objectives and communications to deliver synergies that outperformed industry trends by 12% YOY.• News Corp Achievement Award, Excellence in Managing and Leading Account Teams • Vendor / Partner of the Year: Walmart, Best Buy, Costco, Trans World, Fred Meyer AREAS OF EXPERTISE INCLUDE: Executive Leadership | Optimizing Sales Across Digital, Physical, & Online | Collaboration | Data & Analytics | Robust Excel Models & Data Sets | Creative Problem Solving | Team Development & Management | Coaching & Mentoring | Team Building & Leadership | P&L Management | Growth Strategy | Sales Strategy | Maximizing Margins | Sales Planning | Negotiation Strategy | Project Management | Account Planning | Finance, Creativity & Innovation | Retail Marketing | Competitive Analysis | Marketplace Trends
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Senior Vice President, Sales & AnalyticsTwentieth Century Fox 2017 - 2020Greater Los Angeles AreaNational retail execution role within sales leadership team intensely focused on eliminating barriers to maximizing revenue inclusive of optimizing retail space, implementation of new business models, and creating internal resource efficiencies.• Driving $800M+ in revenue and enabling company to remain a frontrunner YOY outpacing industry trends by 12%.• Optimizing performance at top retail accounts, i.e. Amazon, Walmart, Best Buy, and Target by directing and prioritizing strategies that drive results. • Translating complex sales, financial, and forecasting data into solutions that maximize margins and optimize the placement of film and TV titles at retail.• Delivering alternative business models and product configurations to increase points of distribution, monetize untapped content, and reduce inventory by 45%.• Collaborating with cross-functional teams and department leaders to align business objectives and communications to deliver synergies that outperform competitors. -
Senior Vice President, Account Planning & AnalysisTwentieth Century Fox 2015 - 2017In advance of the drastic media consumption landscape changes, promoted to SVP to lead the company’s account planning transition from physical to digital. Broadened role to include Digital Account Planning bringing analytic discipline and mindset to the transactional Digital business.• Pioneered the first analytics-based strategy for digital retail business generating sales lifts of 40% on iTunes and 140% on VUDU within first month. • Fueled digital sales analytics resulting in market share gains of 7 basis points on leading platforms like iTunes, Amazon, Vudu, and Comcast. • Developed contextual value-add reporting and analysis that drove shifts in digital pricing strategy and promotional cadence elevating promotional sales to 120% over prior year.• Streamlined account planning, and sales budget process resulting in over 50% reduction in time of completion and potential $2M annual savings in software licensing and maintenance fees.• Amplified home-grown street date assessment tool modeling key business factors to drive release date decisions across EST, VOD, and disc formats.
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Vice President Account Planning, Sales Forecasting & Reporting GroupsTwentieth Century Fox 2013 - 2015Garnered a reputation for collaboration and team development; expanded role to include responsibility for global digital and domestic physical reporting. Tasked with creating resource synergies while advancing reporting from informational towards actionable to guide go to market strategy.• Reconstructed reporting cadence, distribution, and function to enable a 20% resource reduction, 10% forecast variance reduction, and ~40% increase in time spent on contextual insights vs. data collection.• Established processes to track performance milestones for point of sale data and consumer account trends to increase visibility, refine strategy and resource allocation.
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Vice President Retail Operations & PlanningTwentieth Century Fox 2008 - 2013Elevated to be principle leader of high performing department based on diversified experience, proven success across multiple national retail channels, and leadership qualities inclusive of strategy development, employee development, and collaboration. Became the youngest VP at 20th Century Fox.• Developed, championed, and implemented margin-based analytic tools for sales and retail marketing teams. Increased domestic margin rates by 31% on catalog and 36% on TV library business in first year of implementation.• Managed and advanced team of 16 senior planners and analysts focused on optimizing product placement, merchandising, and pricing across top retailers: Walmart, Target, Amazon, Best Buy, and Costco propelling Fox from #5 to as high as #2 in market share.• Analyzed and refined growth strategy, tailoring programs to target specific consumer segments resulting in lifts of up to 50% on promotions including award-winning content like Avatar, Skyfall (James Bond), and Star Wars.
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Retail Operations & Planning Account LeadTwentieth Century Fox 2000 - 2008Executive Director Retail Operations & Planning: Walmart, walmart.com Director Retail Operations: Amazon, Best Buy, bestbuy.comAssociate Director Retail Operations: Amazon, Costco, Regional Mass channelManager Retail Operations: Domestic sales tracking, Walmart reporting & analysis
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Business Decision & DevelopmentEmi Music 1998 - 2000Greater Los Angeles Area• Monitored and analyzed business performance metrics including sales velocity, market shares, and consumer insights for music labels including Capital and Virgin Records and clients like Amazon, Walmart, Best Buy, Target, Tower Records, and Virgin Megastore • Delivered data to sales teams and senior management, driving strategy, pricing, and promotions -
AnalystValuesource, Llc 1997 - 1998Commercial Real Estate Consulting
Jeff Gorman Education Details
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Cum Laude
Frequently Asked Questions about Jeff Gorman
What is Jeff Gorman's role at the current company?
Jeff Gorman's current role is Sales & Analytics Executive | Data Insights | Sales Operations Sales Strategy | Performance Optimization | Omni-Channel.
What is Jeff Gorman's email address?
Jeff Gorman's email address is je****@****ail.com
What is Jeff Gorman's direct phone number?
Jeff Gorman's direct phone number is +131087*****
What schools did Jeff Gorman attend?
Jeff Gorman attended San Diego State University.
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Jeff Gorman
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Jeff Gorman
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Jeff Gorman
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