Jeff Simonton Email & Phone Number

Detroit Metropolitan Area

Improve dealer performance through optimization of each dealer’s virtual processes, unique positioning, and vendor products in partnership with OEM team.Analyze dealership processes, educate leadership on opportunities and performance drivers, and formulate action plans to improve performance.

Dearborn, MI

• Proposal development oversight to support CDK’s FordDirect products resulting in maximum value to FordDirect Dealer clients.
• Partner with FordDirect team to improve virtual dealership marketing through the use of CDK Digital Marketing products.
• Regular training for dealerships and FordDirect field team

Detroit, Michigan

• Supported GM brand teams and GM District Digital Manager (DDM) team to improve dealership alignment and engagement with GM Dealer Websites.
• Co-lead GM DDM training and served as digital subject matter expert.
• Supported virtual showroom go-to-market best practices.

New York, Philadelphia, D.C., Baltimore

• Build and manage relationships with dealers, GM Regional Directors and Area Managers.
• Analyze overall dealership digital marketing process; educate leadership on performance drivers; formulate action plan to improve performance.
• Senior member of a regional team supporting a five-year sales increase which outperformed the rest of the nation by over 33%.
• Reduced "non-program primary" website dealers to below half the national rate.
• Provide training on GM iMR digital products and programs.

Frankenmuth, Michigan

• Increased same-brand market share from 6.4% to 8.4% over 6 months through optimization of products, vendors, and dealership process.
• Managed virtual presence, SEO, SEM, vendors, virtual inventory marketing, and assisted with CRM tool and process elements of sales.

Saginaw, Michigan Area

• Hands-on management of television, radio, print, and digital advertising.
• In-house agency, managing all marketing vendors and budgets.
• Administrator and development for CRM tools, websites, SEO, SEM, reputation management, and inventory display.

Hands-on management of production of commercials, corporate video and web site development for ad agency clients, primarily auto dealers. Active involvement in branding concepts, scripting, field production and editing. Developed spreadsheets to facilitate buying strategies of various media in in multiple markets.

Supervised field production for station projects and commercial production. Expanded and produced "Young People's Report," a weekly half-hour program kids' news show. YPR was nationally recognized (by NATPE) in 1997 for excellence in Children's Programming. Awarded 4 regional Emmys on 6 nominations for videography, producing, and children's program.

Lansing, Michigan Area

ABC network affiliate station. Started in engineering running wires, installing equipment and running master control, including equipment set-up and camera shading. Moved into news department as a photographer, responsible for writing, editing and live remote experience.