Steve Hanson Email & Phone Number

Birmingham, Mi

I joined a cutting-edge digital marketing and technology company that provides innovative business solutions that power the most successful and cost-effective digital programs. As part of the BMW team, I consult with BMW field managers and dealership personnel to analyze the current digital landscape and develop market-specific advertising plans to drive retail sales. I train dealership personnel on reporting tools to ensure an understanding of their digital marketing ROI. I provide digital marketing education through in-store visits and regional presentations to improve the digital acumen of the Dealers and BMW Field Teams. I drive adoption and utilization of the retailers existing technologies to establish dealership marketing best practices. I implement lead management processes to continuously improve marketing and sales opportunities to achieve program goals.

Greater Seattle Area

My expertise in Digital Marketing, Business Development, Training and Consulting has helped CDK Global to become the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry.As Sr. Manager, Performance Improvement Consulting, I recruited, developed and grew a digital team to become world-class trainers, facilitators and consultants for automotive dealers and OEMS across the United States, Canada and Australia. I delivered digital strategy, OEM training programs, workshops and in-dealership consulting to many of the top performing dealers and OEMs including Lexus, Hyundai, VW, Chevrolet, Cadillac, Buick, GMC, Volkswagen, Nissan and Infiniti BMW and MINI. I continually supported CDK’s Field Sales and Enterprise Sales Team’s revenue objectives. The Performance Improvement Consulting team was credited with $80M win in Volkswagen for their work in the channel. As Field Marketing Manager, I created a regional marketing seminar program targeting C-level decision makers, resulting in consistently adding over $1M in annual recurring revenue with a 10x return on investment, exceeding forecast by 213%. I increased lead generation over 500% by working collaboratively with the creative design and sales process to produce email marketing campaigns specifically targeted to C-level decision makers. I coached Sales Account Executives on approach, messaging, new programs and offerings through ride-along field visits to assist Sales in meeting and exceeding their sales quota.As a CRM Training Consultant, I conducted Sales training for approximately 2000 dealership personnel focusing on prospecting and follow-up through the use of CRM software. I developed and implemented dealership training programs to improve sales and service processes resulting in increased dealership profitability.

Albany, Georgia Area

Taking over P&L responsibility, I worked with a $2M annual operational budget to increase annual sales revenue by 60% to over $20M by implementing business process improvements and new marketing strategies.I established new business practices and cost controls, resulting in a record net profit of $750,000 in the first year operations of a previously money-losing automotive dealership. Additionally, over the next seven years I returned the largest net profits in the 30 year history of the dealership. I implemented sales process improvements, resulting in increased Customer Satisfaction Index scores and catapulting the dealership from last to first place within region as recognized by winning the Mazda Presidents Award for three consecutive years. I successfully implemented new marketing strategies, developed creative content and negotiated media buys utilizing a $500,000 annual advertising budget to drive record sales and profits.I established and developed a Sub-prime Finance Department generating over $600,000 in annual revenue.

Ocala, Florida Area

I joined a leading automotive group as a new car sales consultant and quickly advances into management as a result of his superior sales production. Upon completion of the JM&A Finance School, I assumed responsibility for department operations delivering 150+ units per month. I continually led all group managers by maintaining the highest monthly department average of over $800 per vehicle retailed, and continually delivered department gross profits in excess of $1,000,000 annually.