Jeff Sugarman Email & Phone Number

Greater Boston Area

As the Founder and Creative Director of a design studio, I specialize in serving small to medium-sized businesses, helping them clearly articulate their value proposition to their target customers. I collaborate with clients to establish and prioritize brand goals, as well as to define the scope of work aligned with their budget. Leveraging my expertise in Brand Strategy, Product Naming, Logo Design, and more, I set the creative direction and, if necessary, manage a team of specialists to… Show more As the Founder and Creative Director of a design studio, I specialize in serving small to medium-sized businesses, helping them clearly articulate their value proposition to their target customers. I collaborate with clients to establish and prioritize brand goals, as well as to define the scope of work aligned with their budget. Leveraging my expertise in Brand Strategy, Product Naming, Logo Design, and more, I set the creative direction and, if necessary, manage a team of specialists to create impactful brand assets.I handle all aspects of project management, from establishing timelines to client communications and invoicing. As the primary salesperson, I'm committed to business development and maintaining client relationships. I continuously seek to refine our creative processes by adopting new technologies and tools. With experience in both B2B and B2C sectors, I tailor brand strategies to fit the unique needs and constraints of each client. Show less

Providing executive creative strategy for growing brands focused on addressing climate change. • Changing and improving perceptions of a business and brand position • Leveraging a firm’s existing products and services to expand business opportunities • Implementing social media marketing plans• Simplifying product lines and design systems • Adapting brands to meet a wide range of stakeholders and customer experiences • Determining the best roles and organizational… Show more Providing executive creative strategy for growing brands focused on addressing climate change. • Changing and improving perceptions of a business and brand position • Leveraging a firm’s existing products and services to expand business opportunities • Implementing social media marketing plans• Simplifying product lines and design systems • Adapting brands to meet a wide range of stakeholders and customer experiences • Determining the best roles and organizational structure for a firm’s short- & long-term goals• Inspirational leadership for in-house creative teams Show less

Framingham, Ma

Unified Brand Architecture: Pioneered a cohesive brand framework that bridged digital and physical customer touch-points for private label products and services.Team Development: Standardized role descriptions and career paths within the internal agency, while mentoring new creative team managers.Talent Gap Analysis: Identified skill deficiencies in the internal agency and implemented targeted plans, including training programs and recruitment strategies.Strategic… Show more Unified Brand Architecture: Pioneered a cohesive brand framework that bridged digital and physical customer touch-points for private label products and services.Team Development: Standardized role descriptions and career paths within the internal agency, while mentoring new creative team managers.Talent Gap Analysis: Identified skill deficiencies in the internal agency and implemented targeted plans, including training programs and recruitment strategies.Strategic Collaboration: Partnered with marketing and business leaders to identify and define opportunities for expanding the Staples brand. Assigned creative teams and wrote creative briefs to guide project implementation.Design Service Initiative: Co-led the development of a new customer-facing design service. Defined the service offering, selected external vendors, and established quality standards and a tiered pricing structure. Show less

Framingham,Ma

Team Leadership: Managed a 24-person multidisciplinary creative team, promoting open dialogue and collaboration to achieve design excellence. Cross-Channel Campaigns: Led comprehensive marketing campaigns across various channels, from product launches to digital assets, resulting in heightened brand engagement.SKU Expansion through Brand Perception: Directed design and copywriting efforts that positively shifted customer perceptions, contributing to the expansion of private… Show more Team Leadership: Managed a 24-person multidisciplinary creative team, promoting open dialogue and collaboration to achieve design excellence. Cross-Channel Campaigns: Led comprehensive marketing campaigns across various channels, from product launches to digital assets, resulting in heightened brand engagement.SKU Expansion through Brand Perception: Directed design and copywriting efforts that positively shifted customer perceptions, contributing to the expansion of private label SKUs from a few hundred to over 2,000. Show less

Framingham, Massachusetts, United States

Team Leadership & Brand Repositioning: Directed a 3-person creative team in elevating Staples' private label products from a generic to a national brand status, while ensuring creative excellence.Process Streamlining: Implemented efficient packaging processes, optimizing both design and production workflows.

Boston, Massachusetts, United States

Provided clients of all sizes with strategic design solutions for digital media, print advertising, promotional and package design.

Boston, Ma

• Facilitated critique sessions to provide constructive feedback and support to students.• Shared knowledge and insights through engaging teaching experiences.• Development of innovative curriculum that enhanced learning outcomes for students seeking an introduction to design principles.

Brookline, Ma

Taught students the fundamentals of branding, using package design as a vehicle to explore how text, structural form, and other visual elements combine to shape consumer perception.

Boston, Massachusetts, United States

Designed award-winning web sites for business-to-business, e-commerce, and consumer goods companies.

Boston, Massachusetts, United States

Designed interactive training software for computer technicians and call-center operators.

Chicago, Illinois, United States

Package design for consumer goods. Early adopter of design for digital interactive experience.