Jeff West Email and Phone Number
Marketing, Business Development and Sales Professional for over 20 years• Manage and direct teams and programs on time and within budget.• Specialize in marketing, strategy, partnership development, international business and negotiations• Work collaboratively with internal stakeholders and cross-functional teams to develop and implement ideal strategy and campaigns• Experience across a variety of industries domestically and globally.• Passionate, multifaceted thought leader and learner.• Consult independently with various partners to develop marketing initiatives and promotions for sports, automotive and entertainment events.Education:• MBA from UC Irvine’s Paul Merage School of Business• BA in Psychology from University of California, IrvineSkills/Strengths:• Marketing Strategy• Business Development• Sales• Management (Team + Client + Agency)• Strategic Partnerships• Operations• Business Strategy• Data Analysis & Insight Formulation• International Business• Integrated Marketing• Events• Sports Marketing• PromotionsCore Business Values:• Reliable• Results-driven• Positive attitude• Highly-motivated• Passionate• Insightful• Independent• Collaborator• Proactive• Critical thinker• Creative• Flexible• Personable• Open-mindedPersonal/Hobbies:• Family & friends• Part-time Marketing & Business Development Instructor^UC Irvine School of Continuing Education^UCLA Extension• Traveler^Have visited over 50 countries• Sports & entertainment fanatic• Adventure seeker• People person• Music & movie lover
Westin Automotive Products, Inc.
View- Website:
- westinautomotive.com
- Employees:
- 57
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Marketing DirectorWestin Automotive Products, Inc.Seal Beach, Ca, Us -
Founder / DirectorDub Enterprises Jun 2006 - PresentOrange County, California AreaCreate marketing initiatives, branding solutions and go-to-market strategies for clients• Identify companies selling products that – through qualitative and data driven insights and analysis – show untapped global interest and pitch executive teams on opportunities to expand their brands into new international markets• Design and implement strategic marketing programs and campaigns that geographically and culturally reflected each unique target market• Build brand equity and increase sales for business partners in over 25 countries• Have worked with companies in the sports, entertainment, apparel, consumer electronics, beverage and accessory industries• Brands that Dub has worked with include Norse Projects, DODOcase, PKG, Kawasaki Footwear, Tank Farm and more• Companies that I have consulted with directly through Dub Enterprises include Adidas, Beats by Dre, Vans, Westin Automotive, Bandai Entertainment and more -
Marketing DirectorWestin Automotive Products, Inc. Oct 2014 - PresentGreater Los Angeles AreaDevelop and execute marketing strategy and programs for consumer products company• Design campaigns to target ideal customers, measure success, evaluate results and present findings to executive leadership• Work collaboratively with internal stakeholders and cross-functional teams to drive implementation of marketing plans and brand strategies• Create marketing assets and promotional content for all products and events• Manage all elements of the SEMA global convention in Las Vegas for Westin annually• Apply segmentation and positioning tactics to campaigns that target needs/expectations and differentiate products from competitors• Consistently assess processes to ensure optimization of all media; paid, earned, digital and social• Outline cohesive messaging strategies that produce impactful brand narratives and clearly define unique value proposition• Develop insights to lead market research efforts on target markets -
International Sales DirectorWestin Automotive Products, Inc. Oct 2020 - Jul 2024Greater Los Angeles AreaBuilt an international sales division for the company; directing sales, operations and business development• Manage all customer accounts, grow relationships and generate sales while optimizing customer experience• Develop and manage global distribution networks• Create international brand awareness through strategic targeting and partnership development -
Marketing InstructorUcla Extension Sep 2017 - PresentLos Angeles, California, United StatesTeach Marketing courses at UCLA Extension• Design curriculums, develop content and produce course materials for students• Specialize in teaching Marketing Management, Consumer Behavior, STP, International Marketing, Brand Management, Market Research, Digital Marketing and related courses• Teach courses in other subject matters including different areas of business as well as social science (psychology and sociology) when course materials are provided -
Marketing InstructorUc Irvine Jul 2016 - PresentOrange County, California, United StatesTeach Marketing courses at UC Irvine's School of Continuing Education• Design curriculums, develop content and produce course materials for post-graduate international students• Specialize in teaching Marketing Management, Consumer Behavior, STP, International Marketing, Brand Management, Market Research, Digital Marketing and related courses• Teach courses in other subject matters including different areas of business as well as social science (psychology and sociology) when course materials are provided -
Vice President, Global Sales & MarketingGolden Legion Dec 2006 - Jul 2020Taipei, TaiwanManaged sales, marketing, new product development, local operations, pricing strategy and distribution for consumer products supplier in Taiwan
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Sports Marketing - Consultant At Beats By DreBeats By Dre Apr 2014 - Aug 2014Rio De Janeiro Area, BrazilAssisted in the design and execution of marketing programs during the 2014 FIFA World Cup in Brazil• Lived in Rio de Janeiro to ensure effective roll out of local marketing initiatives• Utilized insights to create local campaigns during the tournament• Developed and managed strategic grassroots promotions• Delivered custom headphones to players and teams• Worked to differentiate the brand from key competitors Sony and Bose -
Vice President, Global Marketing & SalesDodocase Mar 2011 - Mar 2013San Francisco Bay AreaContracted by DODOcase to direct, develop and execute the company’s international business strategy and increase sales in all markets outside the U.S. and Canada• Identified, interviewed, selected and developed strategic partnerships with over 20 international distributors to represent and build awareness of the DODOcase brand globally• Utilized highly-targeted marketing, positioning, channel strategy and product placement programs customized specifically for each unique market• Managed the complete global customer chain of supply, handling sales and distribution of DODOcase products in over 30 countries• Achievements include building strong worldwide awareness and equity of the DODOcase brand, while increasing sales revenue for the company's global consumer and business segments by over 100% year-over-year -
Assistant Director, Equipment MarketingVerizon May 2003 - Jun 2006Irvine, California (West Area Corporate)Developed and implemented marketing programs, increasing wireless accessory sales in 14 states by more than 30% year-over-year• Designed marketing materials, interactive tools, direct campaigns and promotions to maximize accessory sales in direct, indirect, online and support channels• Worked with organizational partners to supervise and enhance accessory operations efficiency within the West Area, including direct collaboration with Verizon Corporate, West Area inventory management, training, R&D, and customer service• Created loyalty marketing programs for Verizon's customer base, handling all process elements from strategic communication development and agency design direction, to manually writing targeted data queries in Teradata CRM and managing consumer program fulfillment and distribution• Improved West Area’s accessory margin ranking from 4th to 2nd place across the enterprise• During tenure as Accessory Marketing Manager, West Area became ranked and remained #1 in Accessory-to-Handset sales ratio for the first time in company history -
Account ManagerSaatchi & Saatchi Apr 1997 - Jul 2001Torrance, CaliforniaManaged the initial development, design and maintenance of Toyota's award-winning web site from the agency side -
Marketing & Promotions Consultant - Fifa World CupAdidas Apr 1998 - Aug 1998Paris Area, FranceAssisted with developing projects and supervising staff for grassroots promotions at “Adidas Football Parc” during the 1998 World Cup• Interfaced with key global sponsors including Coca-Cola, StudioCanal, Danone, France Telecom and Foot Locker• Developed and executed unique daily promotions, marketing material production, staff training, strategic planning (site organization signage placement, etc.) and special event production• Supervised international youth soccer tournament (which included over 300 participants from 32 countries) prior to official World Cup kick off• Our “Adidas Football Parc” promotion attracted 4.4 million unique visitors -
Instructor, Developer And SupervisorThe Princeton Review Jun 1993 - Mar 1998Orange County, California Area• Taught GMAT, GRE & SAT courses• Assisted in developing course content and curriculum• Hired, trained and supervised a staff of over 150 instructors -
Event Volunteer/Intern - World Cup Usa 1994Fifa Jun 1994 - Jul 1994Pasadena, California
Jeff West Education Details
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Psychology/Social Sciences
Frequently Asked Questions about Jeff West
What company does Jeff West work for?
Jeff West works for Westin Automotive Products, Inc.
What is Jeff West's role at the current company?
Jeff West's current role is Marketing Director.
What schools did Jeff West attend?
Jeff West attended University Of California, Irvine - The Paul Merage School Of Business, University Of California, Irvine.
Who are Jeff West's colleagues?
Jeff West's colleagues are Frank Munoz, Peter Garcia, Ashlei Longmire, James Harris, Annie Wong, Jacques Newman, Tim Grachen.
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