Jeff West Email & Phone Number

Seal Beach, Ca, Us

Orange County, California Area

Create marketing initiatives, branding solutions and go-to-market strategies for clients• Identify companies selling products that – through qualitative and data driven insights and analysis – show untapped global interest and pitch executive teams on opportunities to expand their brands into new international markets• Design and implement strategic marketing programs and campaigns that geographically and culturally reflected each unique target market• Build brand equity and increase sales for business partners in over 25 countries• Have worked with companies in the sports, entertainment, apparel, consumer electronics, beverage and accessory industries• Brands that Dub has worked with include Norse Projects, DODOcase, PKG, Kawasaki Footwear, Tank Farm and more• Companies that I have consulted with directly through Dub Enterprises include Adidas, Beats by Dre, Vans, Westin Automotive, Bandai Entertainment and more

Greater Los Angeles Area

Develop and execute marketing strategy and programs for consumer products company• Design campaigns to target ideal customers, measure success, evaluate results and present findings to executive leadership• Work collaboratively with internal stakeholders and cross-functional teams to drive implementation of marketing plans and brand strategies• Create marketing assets and promotional content for all products and events• Manage all elements of the SEMA global convention in Las Vegas for Westin annually• Apply segmentation and positioning tactics to campaigns that target needs/expectations and differentiate products from competitors• Consistently assess processes to ensure optimization of all media; paid, earned, digital and social• Outline cohesive messaging strategies that produce impactful brand narratives and clearly define unique value proposition• Develop insights to lead market research efforts on target markets

Greater Los Angeles Area

Built an international sales division for the company; directing sales, operations and business development• Manage all customer accounts, grow relationships and generate sales while optimizing customer experience• Develop and manage global distribution networks• Create international brand awareness through strategic targeting and partnership development

Los Angeles, California, United States

Teach Marketing courses at UCLA Extension• Design curriculums, develop content and produce course materials for students• Specialize in teaching Marketing Management, Consumer Behavior, STP, International Marketing, Brand Management, Market Research, Digital Marketing and related courses• Teach courses in other subject matters including different areas of business as well as social science (psychology and sociology) when course materials are provided

Orange County, California, United States

Teach Marketing courses at UC Irvine's School of Continuing Education• Design curriculums, develop content and produce course materials for post-graduate international students• Specialize in teaching Marketing Management, Consumer Behavior, STP, International Marketing, Brand Management, Market Research, Digital Marketing and related courses• Teach courses in other subject matters including different areas of business as well as social science (psychology and sociology) when course materials are provided

Taipei, Taiwan

Managed sales, marketing, new product development, local operations, pricing strategy and distribution for consumer products supplier in Taiwan

Rio De Janeiro Area, Brazil

Assisted in the design and execution of marketing programs during the 2014 FIFA World Cup in Brazil• Lived in Rio de Janeiro to ensure effective roll out of local marketing initiatives• Utilized insights to create local campaigns during the tournament• Developed and managed strategic grassroots promotions• Delivered custom headphones to players and teams• Worked to differentiate the brand from key competitors Sony and Bose

San Francisco Bay Area

Contracted by DODOcase to direct, develop and execute the company’s international business strategy and increase sales in all markets outside the U.S. and Canada• Identified, interviewed, selected and developed strategic partnerships with over 20 international distributors to represent and build awareness of the DODOcase brand globally• Utilized highly-targeted marketing, positioning, channel strategy and product placement programs customized specifically for each unique market• Managed the complete global customer chain of supply, handling sales and distribution of DODOcase products in over 30 countries• Achievements include building strong worldwide awareness and equity of the DODOcase brand, while increasing sales revenue for the company's global consumer and business segments by over 100% year-over-year

Irvine, California (West Area Corporate)

Developed and implemented marketing programs, increasing wireless accessory sales in 14 states by more than 30% year-over-year• Designed marketing materials, interactive tools, direct campaigns and promotions to maximize accessory sales in direct, indirect, online and support channels• Worked with organizational partners to supervise and enhance accessory operations efficiency within the West Area, including direct collaboration with Verizon Corporate, West Area inventory management, training, R&D, and customer service• Created loyalty marketing programs for Verizon's customer base, handling all process elements from strategic communication development and agency design direction, to manually writing targeted data queries in Teradata CRM and managing consumer program fulfillment and distribution• Improved West Area’s accessory margin ranking from 4th to 2nd place across the enterprise• During tenure as Accessory Marketing Manager, West Area became ranked and remained #1 in Accessory-to-Handset sales ratio for the first time in company history

Torrance, California

Managed the initial development, design and maintenance of Toyota's award-winning web site from the agency side

Paris Area, France

Assisted with developing projects and supervising staff for grassroots promotions at “Adidas Football Parc” during the 1998 World Cup• Interfaced with key global sponsors including Coca-Cola, StudioCanal, Danone, France Telecom and Foot Locker• Developed and executed unique daily promotions, marketing material production, staff training, strategic planning (site organization signage placement, etc.) and special event production• Supervised international youth soccer tournament (which included over 300 participants from 32 countries) prior to official World Cup kick off• Our “Adidas Football Parc” promotion attracted 4.4 million unique visitors

Orange County, California Area

• Taught GMAT, GRE & SAT courses• Assisted in developing course content and curriculum• Hired, trained and supervised a staff of over 150 instructors

Pasadena, California

Master Of Business Administration, Mba

Activities and Societies: American Marketing Association (AMA); Challenge 4 Charity (C4C) Sports Fundraiser; Teaching Assistant.

Bachelor Of Arts, Psychology/Social Sciences

Activities and Societies: Resident Advisor (RA); Student Parent Orientation Program (SPOP) Coordinator & Volunteer; ASUCI; KUCI 88.9fm DJ.