Currently working with a leading Venture Capital firm and top 20 PE firm on several of their portfolio companies. One company is AI Native, the other is aggressively pulling Agentic AI into its operational model and GTM. Charter is to work with respective CEOs on company positioning and GTM and on establishing a repeatable lead gen strategy and executional engine.

Partnered with CEO to develop positioning/value props and build/execute a full GTM. Installed marketing from the ground up with a focus on implementing marketing ops/tech, defining lead gen strategy, creating and executing lead gen campaigns, and refining brand design.

Lead marketing for a 2,300 person AI, Automation, Robotics, and Testing company with offices in 40 locations across the globe. Relaunched the company, personally developing the company name from scratch. Helped create a compelling mission, developed a differentiated brand positioning, consolidated 18 brands into 8, established marketing as a function from the ground up, implemented a tech stack (Salesforce and Marketo to start with), launched demand gen, PR, and Internal Comms, and built out the foundation of a content marketing program.Much more to come in 2024.

Served as Interim CMO and advisor to several fast growth AI and IDP software companies

Indico Data transforms unstructured data into actionable insights. With the AI and ML-powered Indico Unstructured Data Platform™, enterprises of all sizes can automate, analyze, and apply unstructured data –– documents, emails, images, videos and more –– to a wide range of enterprise workflows. This enables them to gain rich insight and maximize the value of their existing software investments, including RPA, CRM, ERP, BI, by enabling these systems to work with unstructured data.

Helping Series A and B, and C companies launch and scale marketing. I focus on short/mid-term consulting engagements across all areas of marketing, including launch planning and execution, positioning/messaging, go-to-market strategy/planning, Product Marketing, Sales Enablement, Events, Demand Generation, Marketing Ops/Analytics, Website, PR/Comms, Social Media, Content and Creative.

Led a top to bottom relaunch of the company.- Drove the structure and development of Element Unify, the company's flagship software offering- Developed a new positioning strategy and messaging for all personas- Built a go-to-market strategy, built and launched an ABM/demand gen program- Rebranded the company- Launched a completely new website, in 6 weeks. Personally wrote a lot of the content- Developed a full set of sales tools/collateral - Developed storyboard and wrote copy for top of funnel, overview video- Launched a PR program

Drove the "relaunch" of Vantiq, the most advanced application innovation platform for the real-time, connected world. - Positioning/Messaging- Narrative Development- Campaign Planning

Helped launch a key product for WorkStep, the first and only Employee Lifecycle Management (ELM) platform purpose-built for the modern supply chain.- Positioning/Messaging- Integrated Campaign Planning + Execution- PR

Helped Pathpoint, a disruptive player in the Insurance industry, launch the first and only open digital brokerage for high-risk business insurance.- Go-to-Market Strategy Planning- Positioning/Messaging- Marketing Launch Planning- Website Development- Sales Collateral Creation

Investors: SoftBank, Founder's Fund, DST. Led all marketing functions, including positioning/messaging, go-to-market, Product Marketing, Sales Enablement, Events, Demand Generation, Marketing Ops/Analytics, Website, PR/Comms, Social Media, Content and Creative. Scaled the team from 8 to ~50. Drove the relaunch of the company, leading the strategy and launching an orchestrated sales/marketing go-to-market, establishing the product marketing and demand gen functions to drive inbound lead velocity and revenue, and positioning the company at the forefront of technology and global logistics, with a highly relevant message.At Flexport, we believe that a world that does business together is a better one. It’s called global trade. And freight forwarding is the $1 trillion industry that functions as the circulatory system of global trade — without freight forwarding, global trade simply wouldn’t exist.Problem is, the freight forwarding industry is antiquated, not customer focused, and definitely not tech savvy. We’re changing all that. FLEXPORT IS THE MODERN FREIGHT FORWARDER.Only Flexport combines powerful technology with physical transit infrastructure and extensive human expertise — delivering deep, real-time supply chain visibility, outstanding ROI, and a best-in-category customer experience.First to market in 2013 with a purpose-built cloud software and data analytics platform, Flexport today serves more than 10,000 customers in over 100 countries, offering a full range of services, including ocean, air, truck and rail freight, drayage & cartage, warehousing, customs & compliance, financing and insurance — all informed and powered by our software platform.With offices in San Francisco (HQ), New York City, Los Angeles, Chicago, Atlanta, Amsterdam, Hamburg, Hong Kong and Shenzhen (and expanding rapidly), Flexport is today’s standard for technology-powered, global freight forwarding and logistics.I'M HIRING ACROSS MARKETING. MESSAGE ME!

CMO @Periscope Data, acquired by Sisense. Investors: Bessemer, DFJ/Threshold VenturesLed all marketing functions, including positioning/messaging, go-to-market, Product Marketing, Sales Enablement, Events, Demand Generation, Marketing Ops/Analytics, Website, PR/Comms, Social Media, Content and Creative. Scaled the team to ~10.Helped the company move up-market, developing the company positioning, and launching the world's first unified data analytics platform (data warehouse through to visualization), helping nearly double revenue leading to an acquisition of the company by Sisense.Periscope Data builds analytics software that turns data teams into superheroes. Our Unified Data Platform is the industry’s first to address the complete analytics lifecycle, allowing data teams to ingest, store, analyze, visualize and report on data all from one connected platform. This empowers them to collaborate and drive faster insight, while allowing businesses to foster a data-driven culture around a single source of truth. Periscope Data serves 950+ customers globally, including Adobe, Crunchbase, EY, Flexport, New Relic, Supercell, Tinder and ZipRecruiter.Interview with IDG: http://bit.ly/2swPBBh

CMO @Apcera, acquired by Ericsson. Investors: Andreessen, Kleiner Perkins, and True VenturesLed all marketing functions, including positioning/messaging, go-to-market, Product Marketing, Sales Enablement, Events, Demand Generation, Marketing Ops/Analytics, Website, PR/Comms, Social Media, Content and Creative. Scaled the team to ~10.Established the application container management category, and positioned the company as the premier vendor in the space (recognized by Gartner, top of first page in organic search). Built the go to market, including positioning, demand gen, product marketing and sales enablement, leading to an acquisition by Ericsson.Apcera is the market leading container management platform — driven by security and policy — giving IT leaders the confidence and control to drive innovation and move faster, securely. Built for cloud-native as well as legacy applications, Apcera lets IT teams deploy, orchestrate and govern a vast range of workloads across on-premises, cloud and hybrid environments. Fully integrated and completely turnkey, only Apcera offers industry-leading agility and time-to-value without sacrificing security or control.Apcera enables key enterprise use cases including deploying Docker in production securely and at scale, legacy application modernization and hybrid cloud mobility. Global 2000 companies use Apcera to lower CapEx and OpEx, improve time to market and reduce risk.Founded in 2012 by CEO Derek Collison, a former Google, Tibco and VMware executive and architect of Cloud Foundry, Apcera was initially funded by Andreessen Horowitz, Kleiner Perkins, and True Ventures among others.

Partnered with Karen Richardson (Former CEO of Epiphany, VP Sales at Netscape), to provide GTM planning and guidance.

Investor: Technology Crossover Ventures.Led marketing globally for Sitecore, the company that lets marketers own the experience they deliver to their audiences, across any digital channel. - Ran all global Product, Corporate, Lead Generation, Field, Web, Content, Technical/Developer, Event and Partner marketing as well as Marketing Operations, Sales Enablement and Training and PR- Managed a team of 85 in 16 countries across the globe- Revamped marketing capability from the ground up, driving org design, staffing structure and hiring plan, all focused on achieving maximum global efficiency and collaboration- Helped build a global demand and lead generation process and repeatable engine which currently provides a large portion of the company’s MQLs - Developed company positioning and messaging platform, including mission and vision- Led complete overhaul and redesign of the website strategy, experience and design - Hired key, VP and senior level talent from Intel, McKesson, Eloqua/Oracle and Adobe

Led all global Platform marketing for Salesforce.com, the innovative company that pioneered Software as a Service and Cloud Computing.- Led all product, demand generation, corporate, web and social marketing as well as sales enablement, PR, AR and event marketing for the Salesforce Platform- Helped drive >100% increase in Platform revenue, YoY- Developed and ran a number of integrated lead generation campaigns that provided >30% of the MQL’s (leads) for the business.- Launched a suite of sales tools at sales kickoff, and orchestrated comprehensive sales training designed to help educate sales reps on how to make a complex sale- Presented to audiences of over 5000 at 3 Cloudforce events- Developed and executed the brand strategy for the business, reconciling four separate brands (Force.com, Heroku, Database.com, Site.com), developed positioning, messaging and value proposition, and launched Salesforce Platform at Dreamforce- Launched Salesforce TouchFactory, a radically easy to use mobile app development platform targeted at “citizen developers”- Helped develop a Platform solution targeted at franchise management organizations, which became a valuable solution for the Platform business- Helped develop a systematic Analyst Relations strategy which helped facilitate sales and drove positioning as “visionary” in the Gartner Magic Quadrant- Developed core PR strategy focused around thought leadership, product and customer PR, which resulted in >300 positive Platform stories per quarter- Launched Site.com, a radically easy to use cloud CMS, at Cloudforce- Hired key, senior talent from Oracle, Embarcadero Technologies and Visa

At Leo Burnett, RIM's global marketing agency, managed BlackBerry’s global marketing and advertising across all digital and traditional channels. Led a team of over 75 across 10 countries. Developed and launched the “Love what you do” campaign, which resulted in a 14 point increase in purchase intent and contributed to record sales over past several quarters.Owned the P&L for the business.

At McCann Worldgroup, global marketing agency for Microsoft and Nortel, managed the delivery of marketing services including creative, content creation, account management, strategy/analytics, media and production. Responsible for P&L management and the development and growth of over 200 individuals within the SF office. Led the global Microsoft and Nortel engagements: Microsoft: Developed and deployed a global marketing program for the Mid-market segment designed to increase software license renewal rate and net revenue per customer. Program was a success -- increased license renewal rate by 11% resulting in a 34% increase in total net revenue among Microsoft license customers in the Mid-market segment. Nortel: Led the Nortel engagement globally across digital, traditional & social media, advertising, lead generation, events and public relations. Managed team of 100 based in global and regional hubs in the US, UK, Argentina and Singapore. Developed the Gold Effie winning “Cisco Energy Tax” campaign, a largely digital and social media campaign that drove over $100MM in sales. Additionally, launched the “Hyperconnectivity” campaign, Nortel’s first global marketing campaign in over 10 years. Campaign was fully integrated and helped lift Nortel’s B2B awareness and consideration by 12 points, as well as delivering significant revenue pipeline.Member of the Microsoft Integrated Leadership Team and the leadership board within SF office of McCann.

Led global marketing for the HP Technology Solutions Group, a $57 billion division of HP focused on Enterprise software, servers, storage, networking and professional services. Managed all product marketing, positioning, messaging, value proposition and sales tool development, demand creation, advertising, direct/relationship marketing, public relations, analyst relations, employee communications, customer reference, branding, collateral and executive communications programs, as well as website development.Led a global team of over 150 in the development and execution of integrated marcom programs across business units and geographies. Managed a $50M marketing programs budget as well as an advertising media spend of over $300M, focused on the “+HP” and “Change Agents” campaigns (Consumer and B2B).During tenure, helped grow business unit revenue 13%, almost twice as fast as that of the other HP BU’s. Led relationship with key HP marketing agencies (including Goodby, Silverstein & Partners and Publicis & Hal Riney), along with other key digital agencies. Selected by Executive VP to lead the bi-annual senior leadership meeting, which consisted of the top 200 VPs and leaders in the organization.Elected to HP’s Enterprise Marketing, Solutions and Marcom councils.

Led the development of sales tools, digital, advertising and demand creation programs and managed the development of all messaging including all CEO/executive speechwriting and communications.Led a strategy initiative that positioned and differentiated BEA vs. IBM. Subsequently, developed a global marketing/advertising campaign and sales enablement program, which helped drive record revenue growth for the company.

Launched the world’s first online marketplace for digital content, bringing the power of distribution to every individual. The platform was social, community and local-based, and leveraged targeted advertising and contextual e-commerce. Developed and drove the company’s positioning and led product and corporate marketing, effectively positioning iSyndicate as the undisputed leader in a category we created. Developed and managed the execution of a national integrated marketing campaign, which resulted in a 10-fold increase in company awareness and a 70-fold increase in revenue within 18 months. Developed all sales tools and grew customer base from 14,000 to over 200,000 in 18 months. Launched iSyndicate Europe, a joint venture with Bertlesmann AG; developed and managed execution of on-going marketing programs in the UK, Germany and France.