I lead private and public-sector organizations to next-level growth by providing data-driven, thoughtful marketing campaigns that drive demand and improve conversion. A collaborative, forward-thinking Digital Marketing leader with 20+ years of success in marketing, communications & information design, I’m passionate about creating strategic branding & marketing strategies that fill the funnel. I most enjoy:DEVELOPING & LEADING WORLD-CLASS DIGITAL MARKETING CAMPAIGNSAs Director of Digital Marketing for the Indiana Pacers, I loved creating an all-for-one and one-for-all culture. Favorite successes: • Growing our social media platforms from 250K to 5M followers in a real-time content generation environment • Generating $8M in direct online revenue through ticket sales, merchandise sales & sponsorship • When I left, the team was so well-coached, they’ve sustained their success.LEADING MARKET GROWTH VIA COMPETITIVE POSITIONINGI helped grow a one-man consulting firm into a multi-million dollar, 25-employee operation by crafting his branding positioning and go-to-market strategy. DESIGNING HUMAN-CENTERED MARKETING SOLUTIONSMy Information Design background grounds me in User Experience. I love taking risks to match funnel to persona and finding the creative edge to win more engagement, conversions, and revenue. EXPERTISELeadershipMarketing StrategyDigital MarketingCommunicationBrand StrategySocial Media MarketingCompetitive PositioningProcess InnovationMarket MeasurementCross-Functional AlignmentBrand DevelopmentB2B, B2C, and GovernmentProject Scoping & Selling
Listed skills include User Experience, Information Design, Interaction Design, Web Design, and 47 others.