Jeff Tzucker Email & Phone Number

Agency services Market Lead for State and Local Enterprise, serving as a consulting services architect supporting the sales team. In my role, I work with prospects and clients to identify their goals, pain points, and opportunities and align services to them. Includes project scoping, budgeting, consulting, writing Statements of Work, deal strategy, and account management. In addition to solution consulting, I manage eight (8) direct reports, contribute to long-term vision of GXG, train sales teams on our service solutions, provide project oversight, and host marketing webinars.

Market Lead, State & Local Enterprise. Helping prospects and clients to become more constituent-centered and get the most out of their Granicus technology.

Indianapolis / Washington D.C.

Project lead for consulting services engagements for Federal, State, and Local clients. Project work included using human-centered design methodologies to understand client goals and programs and building cohesive journeys to improve communications and service delivery.

Indianapolis, Indiana Area

Element Three is a full-service marketing agency that helps brands through transformative, accountable marketing.• Hired to lead enterprise multi-channel marketing strategies and initiatives.• Completed full-funnel content strategies for a $1B health sciences company• Industries I’ve served include an auto parts manufacturer, cybersecurity software company, life sciences, and an RV app start-up. ExpertiseLeadership | Marketing Strategy | Digital Marketing | Communication | Social Media Marketing | Competitive Positioning | Process Innovation | Market Measurement | Cross-Functional Alignment | Brand Development | B2B & B2C

Noblesville, Indiana

An eCommerce Consultancy helping B2B & B2C clients in retail, manufacturing, telecom, service and healthcare grow their digital business.I was hired to build the digital marketing arm of BlueSky Digital — to drive market awareness of our digital marketing capabilities under our umbrella brand. • Closed 9 new B2B/B2C businesses in year 1, from 0 to $174K revenue.• Responsible for BlueSky Digital's business development, proposal creation, operational management, resource management, employee mentorship, and business unit strategic direction. • On the client side, I led overall digital strategy, creative direction and lead generation strategy

Indianapolis, Indiana Area

Home of the Indiana Pacers, Indiana Fever & all Bankers Life Fieldhouse events. Promoted to Director, Digital Marketing to build and lead a team of 18 full- and part-timers in digital marketing and advertising across web, social, database/email, and team apps.• Opened opportunities for social media sponsorship.• Managed and directed the rapid growth of the Digital Marketing department to 18 employees (seven full-time, eight part-time, three interns).• Introduced data-driven approach to marketing by using online fan-data acquisition, data visualization, and segmentation to boost engagement. • First NBA team to use Facebook for season ticket renewals in a database marketing fashion. Our online renewals doubled those of traditional direct mail and phone calls in the same time period.• Grew social media platform from 250,000 likes/followers in 2013 to more than 5 million total likes/followers.• In 2015-16, increased online merchandise sales revenue 341%.• Generated $8M+ in direct online revenue through ticket sales, merchandise sales, and sponsorship. • Managed launch & marketing of the new Pacers app in March 2015• Planned Salesforce marketing automation and CRM tool integration with our tickets database – allowing us to map customer journey, craft criteria for qualified leads, and produce data flow mapping.• In 2013, the Indiana Pacers were one of 3 NBA teams to win the Social Media Engagement Award

Indianapolis, Indiana Area

Ran day-to-day operations of Pacers.com, oversaw Feverbasketball.com, and multiple microsites. Duties included content strategy, web publishing, metric reporting, game night coverage, managing contributors, intern development, driving online ticket sales, user experience, and web design and development.• Promoted to Director of Digital Marketing in July 2013.• Overhauled content strategy to balance journalistic credibility with fostering hope while pushing more multimedia content.• In my first full season, website page views grew 35% and unique visitors by 30%. In year two, page views had grown 60% and unique visitors by 36%. • Growth in web traffic was due in large part to improved overall quality (content, design, user experience), quantity of content, and a focus on on-site/technical SEO.• SEO improvement involved finding and cleaning up deep web archives, scraping for bad/dead links, deleting out-of-date pages, placing 301 redirects, and instituting best practices going forward.• I created a pipeline for emerging talent through forging relationships with IUPUI’s sports journalism and graphic design schools.

Indianapolis, Indiana Area

I typically worked with small businesses as a one-stop design + marketing shop, including brand strategy, content strategy, web design, user interface design, user experience design, print design, and writing.

Indianapolis, Indiana Area

I worked as a contractor on FileMaker database software solutions. My role included leveraging interaction design principles to create easy-to-use database solutions with a clean, intuitive visual aesthetic.

Indianapolis, Indiana Area

At Indiana University's Herron School of Art & Design, I taught the core integrator studio courses for Junior- and Senior-level Visual Communication Design majors. My Juniors learned branding, systems-level thinking, and design research to uncover problems and design strategic solutions. My Seniors learned Transformation Design and co-design in order to affect change and social progress. I also taught the Capstone Portfolio class.Other key duties included advising graduate thesis work, teaching independent study, performing committee work for NASAD accreditation, working on student exhibitions, and designing case studies for the school website.

Indianapolis, Indiana Area

Working alongside a software engineer, I have been the creative lead, information architect, and content strategist for a wide range of industries' and businesses' websites in central Indiana. My website design process starts from the ground-up, defining site goals, audience, performing a site audit, and defining a logical site architecture. I then design the visual look/feel of a website aligned with the brand and site goals of the organization.

Greater Pittsburgh Area

In a semester-long team project in conjunction with Motorola and Microsoft, I assisted in class, as a client contact, and as a knowledge resource for the students.

Greater Pittsburgh Area

Working with Professors Suguru Ishizaki and Stacie Rohrbach, I co-designed and pilot-tested an online just-in-time self-learning program to teach Document Design to Science, Technology, Engineering, and Mathematics (STEM) students. Duties included identifying and applying multimedia learning techniques to animated video lectures, identifying measurable learning goals, writing tests, and working as a collaborative team member in the design of a Java-based interactive learning tool.

San Francisco Bay Area

I was in charge of budget oversight and the management of internal processes. I streamlined the internal workflow process by implementing new software to allow easier budget oversight, project scheduling, and greater agency-to-client transparency.

San Francisco Bay Area

I worked with teams of attorneys to define and create their case strategy, opening and closing statements, and information graphics. Case type range included corporate design defect, copyright infringement, negligence, fraud, unfair competition, personal injury, medical malpractice, and family inheritance disputes.

San Francisco Bay Area

Promoted to Jr. Paralegal from Records Clerk in less than a year, where I worked in corporate litigation. Earned opportunity to take part in trial strategy sessions, helping to synthesize and simplify complex information in to logical frameworks using plain English.

Master Of Design, Communication Planning And Information Design

Activities and Societies: Graduate Student Assembly Representative, School of Design Head Search Committee Member, Graduation Day Speaker.

Bachelor Of Arts (B.A.), Liberal Arts And Sciences/Liberal Studies