Jeff Barger Email & Phone Number

United States

I help companies establish and execute marketing plans along with building attribution models to ensure their success. Most organizations feel that about half their marketing is effective. I identify which half that is and optimize your campaigns so that 100% of your marketing resources are producing results.In under two years Marketing Bomb has helped several businesses enter paid media spaces and has seen leads funnel in. We've also helped companies who have a long history of being in the digital space, change their process and reduce acquisition cost by 95% while improving lead quality.

Managed media buying, reporting, and digital strategy for the largest client inside the agency. Aside from working with external clients I put together financial forecasting to determine the fiscal health of the organization and did an examination of how resources were being used to initiate change for a healthier business model.

Oversees digital media buying, strategy, and analytics. Bringing companies a data driven strategy around their business goals and using digital and traditional channels to execute and achieve them.

• Increased revenue by 21% over previous benchmark high• Built attribution modeling tying back marketing spend to revenue reducing wasted media dollars and increasing investment on high performing keywords and campaigns• Created custom reporting enabling e-mail journeys/workflows, lead management, and acquisition granularity

Indianapolis, Indiana Area

• Optimized SEM campaigns by geography, improving quality score, and landing page A/B testing, reducing conversion cost by 50%• Launched Net Promoter Score providing valuable data to sales, operations, and billing regarding customer satisfaction • Created attribution reporting to continually improve marketing spend ensuring maximum ROI without reaching diminishing returns• Built a multi touch ABM marketing strategy to increase lead capture and create “stickier” leads for the sales team

Fishers, Indiana

• Introduced usage of first and third-party data to create a strategic marketing plan utilizing that information to better target high value prospects, lowering cost per conversion by 95%• Successfully redesigned department budget to improve granularity of where marketing dollars were being allocated and found missing expense items• Overhauled marketing operations from ground up, inserting project management system to identify department tasks, deadlines, budgets, and gave C-Level leadership real time insights

Carmel, In

• Developed, planned, and executed integrated marketing campaigns and brand strategies for TCC, TCC Gives charity, and TCC's big impact events which saw a 4 to 1 return • Increased product market share for specific brands netting $100 Million+ in bonus payouts• Built effective relationships with franchise owners and field team leadership to deploy best practices across websites, review pages, and location management platforms, generating more leads and customers• Managed and inspired cross-functional teams of marketing professionals increasing productivity, efficiency, and performance • Owned and provided strategic direction on annual budget of $4 Million+ including investments on marketing automation software, content marketing, paid social media, Google Ads, remarketing, and emerging media buys

Carmel, Indiana

• Pioneered campaign measurement capabilities by implementing offline conversion events through social and digital partners• Improved customer engagement through proper messaging segmentation in marketing channels • Collaborated with sales VP's to deliver impactful area campaigns based on local needs• Increased ROI 70% by managing the channel strategy through data-driven metrics

Carmel, In

• Developed long term partnerships by creating advertising strategies for new products with manufacturers raising sales by 109% YOY (Samsung, Motorola, LG)• Forged all digital marketing programs including online content plans, email, CRM, social media organic and paid, search engine optimization, pay-per-click, and local search for each location• Incited the need for naming conventions across product landscape improving data quality across the company• Determined new profitable promotions and offers for TCC based on trends, gross profit, and opportunities in distribution increasing our ROI by 77%

United States

• Developed marketing materials for home services products (DISH, DirecTV, Comcast, Time Warner Cable, Brighthouse, and FiOS) at 900 locations• Created and distributed content for sales teams; promotion changes, contests, and product news, causing 20% increased attachment rate• Designed and led presentations for new hire training course over home services products and sales techniques increasing sales 15%• Constructed reporting dashboards regarding conversion data and opportunity assessments changing viewpoint of TCC's first party data

• Strengthened sales team by implementation of employee success plan - system promoting accountability and rewarding employees dedicated to improvement• Advanced marketing dollar ROI from 30% to 50%• Increased annual income within Dish Call Center more than $200,000

United States

• Communicated pricing and promotional changes throughout organization• Slashed marketing expenses by removing poorly performing DMA's from direct mail campaigns through personally designed ROI calculator• Managed and brokered new per inquiry advertising partners with over 200 television affiliates nationwide making up 70% of revenue