Hands-on creative. Art directing, designing, writing, presenting, directing, producing, editing, animating and overseeing work. Leading the internal creative department and a small network of freelancers.Clients: Faygo Beverages, Atturo Tires, Credit Union ONE, Lawrence Technological University, Rip it Energy Drinks, Lacks Enterprises, Clear Fruit, SmartCarb Fuel Systems, ADV Mobil, Everfresh Juice, WorkForce Software Solutions, Frontline Dental, Lear, Optech, The Great American Beard and Facial Hair Championship

Lead eCommerce creative for 5-Hour Energy® shots and drinks. UI role combined with traditional art direction design. Servicing all creative needs for 5hourenergy.com. HIGHLIGHTS+ Complete e-commerce website redesign + Implementation of weekly sales promotions through email, social and website creative design+ Creative design maintenance of 5-hour's eCommerce focused website+ Naming a brand new exclusive shot flavor “Tidal Twist” for 7-11 stores nationwide+ Reskinning Brand Seller and A+ Content Pages on Amazon+ Launching new 5-hour products and initiatives + Creation of a global uniform eCommerce creative assets for vendors like Amazon, Walmart and Target+ Art directing lifestyle and product photoshoots+ Created website for new product launch of Yummi Fizz

Clients: Faygo Beverages, ROXOR by Mahindra, Rip It Energy Drinks, Centria Autism, North American International Auto Show, Old Nation Craft Brewing, Nonnis Biscotti, Everfresh Juice, Clear Fruit, SW Machines, Power Law, Lacks Enterprises, Trion Solutions, Great Lakes Coffee Roasting Company, Selfridge Air Show, M^Powered Baseball, New BusinessHIGHLIGHTS+ Lead social creative for Faygo, NAIAS, RIP IT Energy, ROXOR Off Road, Everfresh Juice+ Primary art director and designer on integrated North American launch of ROXOR Off Road+ Helped win large integrated Centria Healthcare pitch, producing video, digital, social, print+ Wireframe/website rebrand for the 2020 North American International Auto Show + Branding, video, photography and OOH campaign for Old Nation Craft Brewery + Logo design, photography, digital, wireframe/website rebrand and OOH for Power Law + Product photography and wireframe/website rebrand for Nonnis Biscotti (eCommerce site)+ Wireframe/website rebrand for the 2020 Selfridge Air Show + Wireframe/website rebrand for M^Powered Baseball (eCommerce driven site)+ Representing creative in weekly in person client meetings and pitches+ Wearing multiple agency hats, not limited to: photography, videography, acquiring production treatments and bids, booking studio sessions, casting and booking talent, art buying

Clients: Ameriprise Financial, Travel Michigan, MGM Grand Casino, Priority Health, Gravity Anomaly, General Motors, ALDI Grocery, New Business TeamHIGHLIGHTS+ Work featured on Communication Arts, Ads of the World+ Leading new business integrated campaign for Gravity Anomaly - Mountain Biking Clothing Apparel Brand+ Creative lead, on-boarding the MGM Casino account, producing TV, Print and OOH + Produced campaign work for Priority Health - OLV, Digital, OOH, Print+ Produced campaign work for Travel Michigan focused on Downtown MI Cities - OLV, Social, Digital + Member of new business creative pitches for Ameriprise Financial, Bob Evans Foods, Black + Decker Pet Vacs & KOA Campgrounds + Worked on large pitches for ALDI grocery campaigns+ Helping on-board the GM Fleet Account+ Was a colleague mentor in a company Career Building program+ Was a mentor for a high school job shadowing program

Clients: Envo Water, Chevrolet Performance, GM Fleet & Commercial, GM Certified Service, GM Certified Pre-Owned, Genuine GM Parts, Griffin Claw Craft Beer, Bizdom, ACDelco, GM RemarketingHIGHLIGHTS+ Developed award-winning 360 integrated pitch campaign for Envo Water - "Do a little good"+ Developed conceptual 360 integrated campaign for GM Certified Pre-Owned - "Trust"+ Designed brand identity for Dan Gilbert's Bizdom sponsored start-up company, Visify Books+ Developed Chevrolet Performance print and digital brand campaign - "Power in Numbers"+ Responsible for crafting digital Performance content and stories for Chevrolet.com+ Helped execute a prominent brand launch of the Chevrolet City Express + Art directed photography shoots for Cadillac & Chevrolet Fleet campaigns+ Art directed photography shoot for Buick & GMC Certified Service campaigns+ Developed a fresh look and tone for Genuine GM Parts, executed via body shop poster campaign+ Designed new brand look for Chevrolet Police Fleet - catalog and trade show communications+ Produced long-form video campaign for the Chevy & GMC Business Elite program, staring real small business owners and their specialized work trucks on the job+ Developed key concepts for integrated brand pitch on Griffin Claw Craft Beer

Clients: FIAT, The UPS Store, AKG by Harman, Cox Communications, JBL, Minute Maid and Serta.HIGHLIGHTS+ Produced large integrated cross promotional campaign for The UPS Store/NCAA Final Four+ Art directed two weeks of extensive studio photography for FIAT vehicles+ Executed print for the new FIAT 500 Turbo+ Branded print and digital look and feel for AKG by Harman, including product photography+ Integral Cox Communications team member, worked on several intense pitches+ Pitched on tons of assignments for diverse brands - its kind of a blur...

Clients: Ford, Ford Racing, McClure's Pickles, Warrior Lacrosse, WDET 101.9 FM, LincolnHIGHLIGHTS+ Launched Ford's "Go Further" tagline with the 1st unbranded TV spot (Ad Age #1 weekly viral)+ Launched Ford's 1st action sports branded TV miniseries - "Octane Academy"+ Worked on Ford's 1st social media product launch of the Explorer - "Explorer Live"+ Had work written up in Forbes, Wall Street Journal, Complex Magazine, ESPN.com, Ad Age+ Worked extensively on Branded Content creative for American Idol, Nascar, X Games, PBR Bull Riding, General Mills, BCS College Football+ Art directed award-winning work for McClure's Pickles+ Art directed award-winning work for Mustang Customizer+ Broke the new Fiesta to X Games-minded Millennials with the help of auto-phenom, Ken Block+ Was considered the go-to creative for all things Ford Motorsports+ Developed music videos featured weekly on Fox TV's American Idol+ Designed numerous promotional logo's for Ford integrated programs+ Responsible for design and dev oversight of Ford & Lincoln dealer/retail digital rich media and OLA

Clients: The Detroit Symphony Orchestra, The Michigan Opera Theatre, Smart Bus, The Henry Ford Museum, Olga's Kitchen, General Dynamics Land Systems, Battery Giant, Soaring Eagle Casino & Resort, Burns & Wilcox, North American Bancard, Andiamo Restaurants, First Place Bank, University of Michigan-Dearborn, The Detroit Public Library, Odawa Casino, Eastern Michigan UniversityHIGHLIGHTS+ Created award-winning seasonal campaign for The Michigan Opera Theatre - "Loves & Lies"+ Executed weekly print and OOH for The Detroit Symphony Orchestra+ Executed event advertising for The Henry Ford Museum & Greenfield Village + Executed event advertising for Soaring Eagle Casino & Resort, including Talon Nightclub+ Worked on winning team pitch for Olga's Kitchen, art directed food photo shoots for menus+ Worked on winning team pitch for General Dynamics Land Systems, sold posters and stickers+ Worked on winning team pitch for Battery Giant, sold multiple collateral pieces+ Worked on a number of losing new business pitches+ Designed a new logo that was "sold" and then "unsold" for The Detroit Public Library+ Touched handfuls of diverse accounts - banks, restaurants, insurance companies, bus transportation, museums, universities and wealth management firms