Jeff Yonker Email & Phone Number

Memphis, Tennessee, United States

Grand Rapids Mi

Kentwood, Mi

• Showcased product benefits by redefining brand image, emphasizing culture, community, health, special needs benefits and social importance within the bicycle industry. Highlighted mission statement and focus, growing customer base by more than 500% in 12 years and average revenue by more than $3K per customer. • Evaluated direct customer input, designing innovative retail product. Highlighted gear simplification and convenience, targeting low-income demographics when establishing price parameters for new product. This significantly expanded audience and visibility, increasing market share. Improved overall recumbent trike market from .1% to more than 6%, maintaining company status within top-20 small bicycle manufacturers in the nation.• Created and developed campaigns through social media and creative marketing strategies. This improved time management, productivity and cost reductions of more than $10K within overall marketing budget of more than $300K.• Researched trends effectively, encompassing value-added features to promote increased visibility. This included electric-assist functionality for automated technology. Marketed untapped demographics, highlighting benefits and expanding reach.• Leveraged reputation for dealer demographic, emphasizing strategic tools, sales programs and collateral. Created customer loyalty through dealer commitments, training, specials, promotions and events. Expanded distributor base from 30 to more than 250, including multi-door and high-producing retail outlets.• Developed relationships and nurtured key partnerships, promoting brand on media channels for mainstream awareness. This included segments on Late Night with Jimmy Fallon, CNN, Nickelodeon, Fox TV’s “Raising Hope” and TechTV.• Managed speaking engagements in marketing and school groups, dealer meetings, conferences and trade shows. Received nomination in Michigan 50 Companies to Watch in 2008 and the Bronze medal from the League of American Bicyclists.

Greater Grand Rapids, Michigan Area

• Redesigned and optimized website, implementing valuable trending marketing strategy. Championed integration of digital capabilities, reducing external outsourcing costs.• Cultivated referrals and key partnerships to build small business website portfolio. Successfully increased sites from 12 to more than 40, resulting in 200% expansion.

Kalamazoo, Mi

• Achieved substantial market penetration with digital innovations, developing core competency in interactive design and video. Achieved significant recognition, earning Employee of the Year Above & Beyond award.• Promoted innovations in emerging digital marketing technologies. Grew interactive division from 3 to more than 30 professionals, resulting in more than 50% annual billing of profitable contracts.• Received feature on Apple.com. Achieved Addy and Webby national awards for Sea Ray Boats, Kelloggs and Pfizer campaigns.

Kalamazoo, Michigan Area

• Began transition from traditional print media to digital format, instructing students in two classes on web and interactive design with new media curriculum. Facilitated the founding of full digital media department with accreditation, partnerships and mentorship.