Jelena Poljak Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

- Managing City & Touring category performance- Implementing merchandising strategies to drive revenue and digital KPIs - Optimising onsite journeys & customer experience by data analysis and UX guidelines benchmarking - Merchandising lead for cross-category initiatives (sales, outlet & other cross-category campaigns)

Hilversum, North Holland, Netherlands

Programmed and coordinated all promotional (sales) activities with key partners, focusing on Nike.com and Nike App site experience. - Managed the platform promotional/sale experience to facilitate consumer purchases and drive increased conversion rates- Ensured high-quality promotionsl/sales journey execution, optimizing key elements like linking strategy, navigation, filters, product lists, landing pages, and product detail pages.- Analyzed promotional/sales consumer journey throughout the season using reporting tools, and made various data-driven adjustments based on insights and UX guidelines to meet business targets.Key Promotional Projects: - Valentine's Day Promotion- Back to School Promotion- Black Friday Promotion- End of Season SalesPart of other 365 Nike App & Nike.com platforms experience projects, such as Homepage Redesign, Main Navigation Redesign, Product in-list Ads Strategy etc:- Market Research, Data Analysis and Consumer Research to gather relevant qualitative and quantitative insights for further consumer platform experience optimisations

Hilversum, North Holland, Netherlands

Led the Men's Performance Training, Tennis & Basketball e-commerce experience on Nike.com and Nike App- Managed site and app experience using analytics and A/B testing to enhance consumer shopping and drive conversions- Consolidated data into actionable insights, focusing on impactful site experiences.- Partnered with Marketing, Merchandising, Digital Operations, Product, and Analytics teams to ensure optimal product presentation.- Analyzed consumer journey and business performance to meet targets using data-driven insights and UX guidelines.- Implemented new capabilities for strategic priorities and elevated site experiences.- Supported site and app initiatives like navigation, SEO, product pages, and special functions through data analytics and UX research

Amsterdam, North Holland, Netherlands

• Supported company’s growth strategy, specifically behavioral opportunity growth, by increasing personalization and refining segmentation driven by accurate prospect information. • Researched and analyzed stages in the customer journey by analyzing data and completing customer interviews to identify areas of improved efficiency in the Demand Generation cycle. • Executed effective buyer-centric marketing email campaigns using Bynder prospect personas in key industries and business size groups. • Drove ICP prospect database growth to support outbound sales contribution to pipeline and continued marketing outbound efforts. • Supported outbound sales opportunity targets, PMO MQL targets, and partner contribution by surfacing market data and intelligence.

Providing luxurious onboard experiences for multiple super yachts based in Asia and Mediterranean. I was proficient in many tasks from head of guest facing service to leading a team of fellow crew members to exceed guest expectations.

Master'S Degree, Cum Laude, Economic And Consumer Psychology, 8.4/10

Master Thesis Title: The Effects of Financial Scarcity on Working Memory Performance The Leiden program in Economic and Consumer.

Bachelor Of Science, Psychology, 4/5

Developed analytical and social skills that I can apply in other professional activities where I can: (a) apply knowledge.

Classical Gymnasium Degree, General Studies, General Studies, 4.5/5