Jen Carroll Email & Phone Number

Texas, United States

San Francisco, California, US

• Drive strategic integrated marketing initiatives resulting in a YoY increase in leads (13%), opportunities (7%), and revenue (19%) despite a flat budget.
• Build on-time and on-budget campaign plans and set campaign goals to hit business objectives.
• Lead teams to execute content marketing, events, webinars, email marketing, direct mail, podcast, and ABM campaigns.
• Leverage promotional tactics such as SEO, social media, digital advertising, and landing pages.
• Manage the production of marketing collateral, including direct mail, eBooks, videos, landing pages, and presentations.
• Segment audiences, identify pain points, and create targeted content for ABM campaigns.

San Francisco, California, US

ThycoticCentrify is now Delinea! Continuation of prior role under new brand. Defined, delivered, and measured multi-channel marketing programs to drive demand including ABM, trade shows, podcasts, targeted advertising programs, email nurture, social media, and sales enablement campaigns.

San Francisco, California, US

• Developed growth marketing programs including ABM, events, webinars, podcasts, paid ads, email nurture, social media, and sales enablement.
• Improved enterprise level content and refined buyer’s journey touchpoints, increasing target account web traffic by 35% YoY and achieving a 6.46% website conversion rate.
• Managed marketing staff to execute end-to-end marketing goals, using data insights to drive demand and optimize performance.
• Collaborated with internal teams to launch the Delinea brand, coordinating consistent graphics and messaging to enhance brand awareness

San Francisco, California, US

• Managed field marketing programs from inception to execution to drive pipeline and revenue growth, including content creation for social media, paid ads, landing pages, and email nurture.
• Analyzed campaign performance to guide improvements and project-managed key content to establish Thycotic as an industry thought leader.
• Designed new GTM programs, including a webinar series, podcast, and ABM program.

San Francisco, California, US

• Managed end-to-end execution of email marketing, global trade shows, and internal corporate events.
• Strategically managed a multi-million dollar event budget to achieve lead generation goals.
• Led cross-functional teams to ensure timely delivery of campaign deliverables.
• Created custom messaging for target audience segments, executing Pardot email nurture campaigns with over 20% open and 2% click-through rates.
• Oversaw lead attribution and flow into Salesforce and Pardot.
• Project managed content such as whitepapers, eBooks, case studies, and videos.

• Managed logistics for 35+ monthly events, including venues, catering, and entertainment.
• Created event abstracts, landing pages, and emails to drive attendance and revenue.
• Trained event management staff and local volunteers for East Coast locations.
• Supervised customer service to resolve issues and support client retention.
• Managed accounts receivable/payable and set event pricing to optimize profitability.