Responsible for developing and implementing strategic marketing plans that align with the company's business objectives and target audience in the target audience market. Ensuring the marketing team delivers effective campaigns to generate leads, increase brand awareness and drive sales growth. Managing marketing budgets, allocating resources effectively and optimizing marketing spends to achieve maximum ROI. Fostering relationships with key business partners, vendors and media to maximize marketing reach and impact. Collaborating with product development, sales and operations to ensure a seamless alignment and the execution of marketing initiatives. Acting as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.

Leading the Marketing practice on the Go-To-Market team working exclusively with Vista Equity Partner’s ~80 B2B software companies. Developing modern Marketing best practices to implement across the portfolio through events and a content-driven approach. Advising and running short- and long-term projects within the portfolio. Partnering with, and leveraging Vista’s Analysts and Consultants to execute on key projects and initiatives including diligences and diagnostics.

Led all aspects of marketing for twelve enterprise products including product branding, AR/PR, customer success, content marketing, and demand generation. Worked closely with sales to shape strategy and drive execution for lead generation including digital marketing, ABM, events, and outbound prospecting. Responsible for product marketing for sales-led plays and feeding go-to-market requirements back into Product organization. Managed multiple market motions including 2-tier distribution, VARs, referral partners, and OEMs. Participated in long-term planning models for 5-year growth strategy. Member of diligence team on 6 acquisition targets.

Responsible for leading the demand generation team including marketing communications, digital marketing, web, and regional marketing for Americas, APAC, and EMEA regions. Regional marketing includes management of local public relations agencies, channel co-marketing, direct marketing, and regional events. Manage global Hubspot marketing automation platform and international web presences (via Drupal 8). Drive socially-integrated campaigns leveraging Gaggle AMP for full-company engagement. Doubled MQL volume year over year. Established partner marketing program, KPIs and ongoing refinement. Manage team of 25 people and multi-million dollar budget.

Responsible for driving all demand generation activities globally including campaign management, marketing automation, field marketing, channel marketing and lead management.   Manage the lead generation process and systems working with sales leadership globally on a daily basis to set, measure, and optimize programs to achieve joint goals. Manage the execution of marketing campaigns across all vehicles including automated nurture campaigns, paid media, webinars, demos, trials, content marketing, events, and social media to drive high-impact multi-touch campaigns.

Responsible for all aspects of the integrated marketing plan aimed at the Human Resources line of business, spanning the entire marketing mix. Managed demand generation, Media, SEO/SEM, influencer strategy for analyst, press and social media, global and regional event management including user conferences (Sapphire Now! and SuccessConnect) and 3rd party tradeshows (SHRM, HCI, HRTech, SAPinsider). Marketing funnel and pipeline measurement to ensure attainment of KPIs for: revenue; marketing generated and marketing progressed pipeline; and purchase consideration.

Responsible for “top of funnel” lead generation including online media and paid search programs for HR SaaS solutions. Created target account demand strategy including low and high-touch marketing programs. Ran integrated campaign creation across functions including product marketing, AR/PR, social media, customer marketing, content creation and strategy globally. Managed end-to-end lead management including lead scoring, nurturing and routing functions; oversaw marketing automation and CRM platform migration and integration. Drove Eloqua to Marketo migration in less than thirty days proving agility of cloud-based Saas model. Steered database strategy including data cleanse, expansion, segmentation and advanced analytics. Contributed to SAP Cloud applications strategy and competitive execution as part of the marketing leadership team within the cloud business unit. Responsible for the Small-Medium Business marketing strategy and execution, directly answerable to sales on lead volume and quality. Managed a team of 20+ and multi-million dollar budget.

Created strategy and integrated marketing plan for midmarket segment based on market insights, to drive execution in demand generation, social media, tech advertising, SEO and digital marketing with the goal of increasing penetration and revenue in the midsize business space. Led demand generation planning for Cisco CloudVerse corporate campaign across regions and segments to improve brand perception while generating qualified sales leads. Championed data-driven marketing approaches for installed-base programs to prioritize efforts and investments. Pioneered fact-driven TCO approach by creating ‘out-of-the-box‘ financial audit house partnership versus standard stable of industry analysts to combat competitive tactics. Drove regional strategy and planning for top country initiatives. Managed a team of 14, including direct and dotted-line reports.

Directed strategy and implementation of demand generation and go-to-market activities to increase pipeline and accelerate revenue for Borderless Networks technologies: LAN switching, enterprise routing, wireless LAN, and security. Served as primary marketing interface for worldwide business leaders driving customer engagement and sales of Cisco Borderless Networks products. Leveraged relationships with industry analysts, business partners and customers to understand needs and promote Cisco Solutions. Established strategic alliance with Xerox and developed a “network-enabled print” positioning. Awarded Marketing MVP in 2010 across 500+ employee marketing team; 2nd place finalist for 2009 Cisco Global Marketing Manager of the Year. Spoke at IDG event on the practice of marketing and balance in marketing mix.

Led Cisco’s HP ProCurve competitive marketing efforts: managed $2M budgeted marketing plan; online advertising, web, social media and demand generation programs for LAN switching and enterprise routing technologies; win/loss analysis and profiling by theater; channel nurturing campaign; creation of field and channel enablement tools.Headed the strategic programs and operations team responsible for fiscal year planning. Collaborated with regional stakeholders to create go-to-market plan aligned with business objectives. Produced quarterly routing, switching, and security earnings summaries for Investor Relations. Tracked and reported metrics. Managed a team of eight employees.

Managed development and execution of direct marketing activities for internetworking products, including Enterprise Routers, Switches, Content Networking and IP Communications. Planned and implemented lead-generating campaigns across seminars, tradeshows, direct mail, print and interactive advertising. Managed $1-2M annual budget. Collaborated on cross-functional teams to create promotional offers including bundles, discounts and sales incentives. Wrote presentation scripts, advertising and promotional copy. Managed vendor and partner relationships, contractor services, and internal resources. Developed customized marketing campaigns for verticals and regions.

Responsible for all demand generation and industry programs for the Americas.

Responsible for all tradeshow planning and execution as well as all marketing collateral production.