If content is the bridge between brands and audiences, my job is to plan, build and maintain that bridge. Some of the work is science, but there's art in making the bridge interesting enough to cross.

TL;DR: I was very busy. As director, I oversaw every content initiative in the agency. I had my hands on nearly every creative project, brand journalism piece, social media platform and communications strategy. I created and oversaw the execution of content marketing strategies, branding and messaging platforms. This meant collaborating with other writers, designers, videographers, and web developers. I also immersed myself in client industries to stay on top of key drivers, and… Show more TL;DR: I was very busy. As director, I oversaw every content initiative in the agency. I had my hands on nearly every creative project, brand journalism piece, social media platform and communications strategy. I created and oversaw the execution of content marketing strategies, branding and messaging platforms. This meant collaborating with other writers, designers, videographers, and web developers. I also immersed myself in client industries to stay on top of key drivers, and evolved our agency's approach to content. Show less

- Establishing client strategy, branding and messaging platforms- Creating compelling, relevant copy across all media- Researching client industries- Performing content marketing strategy and execution- Liaising with freelancers

-Writing for national and international brands-Positioning clients as thought leaders in their industries-Creating demand through articles, advertorial, e-marketing, webinars and video-Cultivating expertise for client industries including infrastructure, security, construction and materials manufacturing

I told stories of Canadian CEOs and executives. The tasks that went into that included writing, editing, managing a team of writers, creating the editorial calendar, fact-checking, managing budgets, tracking down photos and scheduling phone calls.

I wrote copy for large and small business-to-business clients, such as BASF, Toyota Industrial, CCAB and CSA. I also organized and led social media activities.

Wrote monthly articles for a York University student publication. Most articles were humorous, punchy and completely inappropriate for a professional portfolio.