Velomacchi is a DTC and B2B retail company that specializes in soft-goods gear for the commuter and mobile professional. Jena has worn many hats at Velomacchi and has also supported online retail operations, wholesale and distributor operations, customer service, marketing, and financial teams. As brand director, Jena first developed PR content and later worked closely with the company’s PR partner to oversee outreach strategies and content development. Utilizing her background in imagery and story-telling, Jena helped create the brand of Velomacchi from the ground up and within four years, collaboratively worked with the founders team to secure significant seed-funding and Velomacchi's acceptance into Oregon's newest business and product accelerator, Built Oregon. Responsibilities:• Ensured brand messaging and customer experience is consistent across all customer touch points• Managed the overall marketing calendar, including major campaigns, product launches, e-commerce marketing activities, events, and core marketing activities.• In collaboration with founder and external contractors, managed the marketing budget allocation.• Oversaw social media and email campaign plan executions, ensuring objectives are met and brand standards are adhered to. • Measured success of marketing executions; analyzing market growth and sell-through brand awareness through data analysis using inbound marketing apps such as Hubspot, Sharpspring.• Established marketing process and planning timelines, creative approvals, and protocol for international and domestic marketing collaborations with Velomacchi.• Facilitated communication between Velomacchi and its partner agencies (media, retail, digital) to ensure on-point creative outcome and media placement• Managed photography and video pre-production, working with studios and founder to create shooting schedule, secure talent, manage day-of production, and direct post-production to create cohesive media and design execution.

Jena worked for Syren Industrial Design & Mfg. Co, a full-service product and branding house that specialized in creating technical sewn soft-goods for the outdoor, tactical, deep water, and fire/rescue markets. Jena’s role at Syren ID spanned from Industrial Design creative support to operations and financial roles. Because Syren was a contract design and development studio, Jena had the opportunity to work collaboratively with several iconic outdoor brands such as; Black Diamond, Simms, Levi’s, SOG, Mammut, Camelbak, and Wilderness Systems. Jena’s main focus at Syren ID was to support the Design teams in creating cohesive brand stories for their client’s new product launches that Syren was conceptualizing and building.Additional Responsibilities:• Work with Syren’s clients to ensure excellent contract management is achieved. Including scope of work, conditions & exclusions, timeline stipulations and terms of payment.• Assist and directed staff as needed to meet the budgeted hours of each project.• Regularly reviewed design and development forecasting for proactive scheduling and prioritization.• Developed and maintained productive partner relationships.• Managed vendor relationships.• Provided service to customer accounts via telephone, email, project management cloud apps, and personal contact.• Participated in scoping design projects, and creation of written proposals and pricing contracts.• Photographic documentation of the company’s portfolio of work and website upkeep.

Services Provided > Digital and Film (35 mm, medium format) photography; Photoshop; Film processing and print development; Project management; Studio, Event, Editorial and Portrait photography; Studio and location assistance; Publicist. • Free-lance Photographer and Production Technician for the creative industry. • Hire and manage contract employee staff• Manage daily work duties and assign tasks. • Plan, design, prepare, and enact short-term and long-term marketing/advertising plans (web, print, direct mailing, installations). • Maintain client database and sales reporting. • Basic bookkeeping and budget management. • Graphic design work including business collateral, web, print, and client needs (invitations, albums, cards, etc.) • Prepare and managing photographic printing needs, including ink-jet, digital pre-press, and off-set printing. • Knowledge and implementation of advanced color management (including both work-flow and equipment calibration). • Advanced knowledge and implementation of Adobe Photoshop and Lightroom - color correction, skin retouching, digital enhancement, and compositing. • Maintain and operate digital/film photographic, processing equipment, computers (Mac & Windows), and digital printing equipment. • Advanced knowledge of lighting techniques, equipment, and lighting modifiers