As Senior Manager of Product Analytics, I oversee daily data monitoring, proactively seek revenue opportunities through in-depth analysis, and diagnose and rectify data issues. I specialize in extracting insights from complex datasets, assembling the right people to solve an issue, and optimizing struggling programs.

The Non-Profit division of DMS manages multiple million-dollar Monthly Donor Programs for clients such as Save the Children, The American Cancer Society, and The Nature Conservancy. As Sr. Analyst, I was responsible for analyzing channel performance and ensuring DMS is driving high-performing donors.• Conduct monthly and quarterly analyses of retention rates, value per donor, and cost of acquisition to ensure we are meeting and exceeding client ROI needs. Optimize media channels based on KPI performance. • Develop predictive Excel models for projecting ROI using historical data and industry knowledge. Improved accuracy of models to be within 2 months of actual break-even results. • Leverage incentive media knowledge to create strategies to grow incremental gross revenue.• Present quarterly in-depth analyses to assist clients in better understanding the performance of their program and clearly support future investments into the program.

As the Senior Strategist at Digital Media Solutions, I was responsible for envisioning, developing, executing, and overseeing SMS and Email Strategies for 1st and 3rd party education and personal finance programs.Responsibilities:• Establish an end-to-end lead generation Email and SMS marketing strategy that follows the customer through a well-thought-out consumer journey.• Ensure deliverability by setting up email authentication and monitoring for complaints.• Monitor and optimize regular and automated campaigns• Research and develop opportunities for new initiates. Report findings and progress to senior leadership. Maintain budget for all approved initiatives.• Create and maintain reports that executives, mailers, and analysts use daily to track progress and make optimization decisions.

In August 2018, when the previous email manager was promoted to a different position, I was asked to take over the email program. Overhauled all automated series using data to develop a full view of the email life cycle and determine the optimum time to schedule automated and ad-hawk campaigns.Results:• Accelerated email revenue 92%. On track to exceed $1.46M revenue target.• Email referred traffic conversion rate grew from 12% to 22.7%. The industry average was 17.7% in 2018.• Open and click-through rates grew 43% and 134% respectively. Unsubscribe rates were reduced by over 30%.

As a Marketing Project Manager, I effectively oversaw two highly successful product launches and the 2018 holiday season, ensuring they were executed on time, within budget, and in line with strategic goals. I represented Marketing at weekly Project Management Officer Meetings that would evaluate and execute complex company initiatives.

• Managed a team of marketing specialists to produce innovative marketing campaigns for clients to drive engagement and conversion across multiple media channels, including Web, Mobile Apps, Email, Social • Continually brainstorm, track and test new and creative growth strategies. • Worked closely with web and app development team to improve customer experience, optimize conversion and prepare marketing plans for upcoming releases.

• Worked with 16 entrepreneurs and helped launch four businesses • Performed and conducted market research to test product’s viability and the best pathway to launch; tactics included focus groups, AB testing and social media listening. • Build, QA and schedule/execute social and email marketing campaigns• Track, analyze and report results and recommend next steps to further business goals

• Tracked, analyzed and reported on weekly sales numbers on a 50+ people inbound and outbound sales team.• Redeveloped outbound sales emails. • Part of a 6-month special assembled team in charge of making sure the Logos 6 software platforms, a multimillion-dollar project, launch was a success.• Upon conclusion of launch, gathered, analyzed, and summarized sales data to evaluate goals. Met 2M launch goals within first 3 months of launch, 1 month ahead of schedule.• Co-wrote sales training manual