Jena Gallacher Email & Phone Number

Dallas, TX, US

Pleasanton, California, US

• A privately held company headquartered in Pleasanton, CA providing global payment and reward solutions to drive brand engagement, loyalty and growth.
• Responsible for GTM for incentive solutions transactional business channel and global integrated campaign creation to meet annual pipeline and revenue targets
• Develop product positioning, messaging, marketing collateral and communications for existing and new products based on value props aligned to customer segmentation and needs, personas, voice of customer and use cases
• Create digital marketing assets, video library and content collateral supporting core sellable solutions and products; work cross functionally with demand gen for global deployment
• Develop research surveys with PR agency for use in content creation such as infographics, PR, blogs/vlogs, digital campaign assets and social media posts
• Work cross functionally with internal web development teams, product teams and agency on SEO audits, content strategy, improved UX, and internal and external communications planning

Minneapolis, MN, US

• Entrust Datacard technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers. Entrust Datacard offers.
• Actively responsible for integrated marketing initiatives, demand gen campaigns and budgeting for the strategic development and tactical deployment of omnichannel campaigns for two business segments: bureau solutions.
• Develop awareness and lead gen campaigns that align to segment go-to-market (GTM) strategies and personas, including: strategy, creation of content for each stage of the buyer’s journey and global deployment
• Deploy email content through marketing automation platform, Eloqua (Oracle) and Salesforce integration
• Utilize SiriusDecisions campaign framework when developing campaigns to ensure alignment with sales, determine KPIs, execute with precision and accelerate growth
• Responsible for analyzing MQLs/SQLs, campaign performance metrics and budget numbers and delivering quarterly business reviews (QBRs) to segment leader and senior leadership team

Columbus, GA, US

A Fortune 500 company with more than 50 million people worldwide choosing Aflac insurance because of the confidence they get from knowing they will have financial assistance when an illness or serious accident occurs. Now that’s something to quack about! Educate business owners and employees on how Aflac helps protect people financially in the event of.

Coppell, TX, US

TouchPay Holdings, LLC provides automated-payment and kiosk services to government agencies nationwide. In addition to product management and the responsibility of all marketing activities, I was directly responsible for government client acquisition through the response of RFPs, including: sales strategy, project management, writing, preparing, shipping.

Irving, TX, US

MetLife Home Loans (Previously First Horizon National Corporation) — a division of MetLife Bank and a MetLife company that provides home financing through various sales channels nationwide. Managed and coached a team of Marketing Managers in the creation and execution of mortgage product marketing materials for the retail sales channel and oversaw the.

Ba, Business, Communications, Pr

Bachelor Of Arts (B.A.), Business/Corporate Communications