Jen Bernstein Email & Phone Number

Detroit

Birmingham, Michigan

Southfield, MI

I am responsible for leading digital strategy development and tasked with driving the success of HAP's integrated digital portfolio. I work hand in hand with the Director of Digital Strategy to develop the long term digital strategies as well as short term action plans. My main focus is on user experience and I frequently consult with business partners to.

Salt Lake City, Utah, United States

I led a team of 3 while working on ExxonMobil. Our team was responsible for the online and off line marketing efforts which included multiple consumer promotions/sweepstakes, microsite production and creative development, rebate programs, concert events, events with personalities such as Tony Stewart, in-store displays and online marketing support.

As the Engagement Director, I managed the production of the GMC.com site re-design and re-launch on a new global CMS platform - making sure everything ran on-time and on budget. I worked closely with the technical delivery team and project management team, removing any internal roadblocks that may impede development. I also managed the client relationship.

I led the digital integration efforts on a national, regional and local level resulting in stronger brand resonance, positive user experiences and increased traffic/lead generation. The digital arm of our company was just opening up and I developed processes to manage the idea generation, production, approval, issue resolution, budget and timeline of.