Jen Boyles Email & Phone Number

Greater Minneapolis-St. Paul Area

I launched JBD as a natural extension of my career as a content strategist, social strategist and journalist. An independent consultancy with clients big and small, we transform businesses through a uniquely integrated and highly efficient approach to strategy, content and optimization. Learn more: www.jbd.agency

Greater Minneapolis-St. Paul Area

• Creative and collaborative leader working across digital, social, media, and analytics to deliver clients change-making strategy.
• Launched Content Lab, a new process for content production that hit client sweet-spots for efficacy & quality
• Developed insight-led content, social, and platform strategies for clients across the board
• Developed and utilized new content frameworks to coach clients and new business prospects as they sought to streamline their content approach
• Sold connected content ideas that grew and engaged brand communities across platforms
• Partnered with creatives and account directors and on social best practices

Greater Minneapolis-St. Paul Area

Minneapolis

• Lead social efforts on 2-3 major PR accounts, growing brand fanbases by 50%+ YOY
• Ran point on multi-platform social activations from ideation to measurement and reporting
• Trained clients on community management best practices
• Created brand social style guides for clients to use internally throughout their departments
• Trained and mentored junior social staff

• Freelance music, fashion and entertainment journalist with decade-plus authentic immersion in micro-scenes relating to electronic music, fashion, hip-hop, and technology.
• City Pages (17 years)
• URB (10 years)
• CNET / download.com (4 years)
• Insomniac.com
• BPM

Minneapolis, MN

• Pioneering and award-winning online editor of the Twin Cities premiere news and arts weekly.
• Grew monthly pageviews by 267% in my first year
• Reconnected an aging brand to its youthful core demographic
• Directed daily and strategic operations of the site and related social media accounts
• Managed editorial calendar and quarterly budget
• Managed roster of freelance photographers & bloggers

Chicago, Illinois

• Content editor and website manager for NBC Chicago's hugely popular digital brand.
• Worked alongside News Desk and on-air reporters to integrate the website with broadcasts
• Edited on-air scripts for online consumption, adding multimedia elements like video, slideshows, etc.
• Produced original content for site around breaking news, music, fashion, celebrities, events
• Responsible for insights related to traffic trending and reporting
• Helped launch the station's first-ever influencer blog in 2007