Jen Williams Email & Phone Number

New Haven, Connecticut, United States

Developed, marketed and managed 14 events per academic year for a graduate student population of 600 and their spouse-partners and children at the McDougal Graduate Student Life Center.• Content editing and design of brochures for the Graduate School of Arts and Sciences (GSAS) Graduate Parent and Families and GSAS Spouses-Partners as well as poster and flyer designs.

Vermont Dept. Of Tourism & Marketing; Agency Of Commerce & Community Development

• Produced, curated and delivered meaningful news on State issues, primarily the tourism industry as a powerful economic driver and Vermont as an enriching travel destination and ideal place to call home.• Managed all VDTM in-bound and out-bound media communications.• Executed media campaigns and provided consulting and public relations support for the State’s Chief Marketing Office, Economic Development, Housing, and Historic Preservation Departments.• Served as writer and editor of VermontVacation.com and various state publications targeting in-state, domestic and international audiences. • Produced the commissioner’s industry and consumer newsletters, emailed to 80,000 monthly.• Managed VDTM’s social media. Engaged and nurtured growth across a population of 45,000 on Facebook, Twitter, Instagram and Pinterest. • Developed video campaigns from concept to filming and served as on-camera personality. • Coached and presented to businesses, statewide chambers and organizations on a regular basis. • Pitched and guided familiarization trips for domestic and international media, 50+ a year.• Represented Vermont at various travel trade and marketing conferences: ITB Berlin, IPW Las Vegas, New York Tourism Conference (speaker), Vermont Tourism Summit (speaker) and PRSA (speaker).

Montpelier, Vt

• Communicated the strengths and character of the state’s ski industry to increase visitors, promote wellness via outdoor winter sports and drive economic impact beyond the access road and into communities. • Managed the Ski Vermont Fifth Grade Passport youth program to bring low-cost access to winter sports to children in rural communities. Tripled participation and implemented a donation program to KeepLocalFarms.org. • Managed Vermont Specialty Food Days marketing tour, a series of on-snow tasting events that showcased dozens of Vermont food brands at 12-15 resorts annually. • Created the first Canadian-Ski Vermont public relations campaign, resulting in increased media coverage, 16 familiarization trips and increased Canadian visits to Vermont ski resorts. • Earned media clips in thousands of local, national and international outlets while consistently growing website visits and social media affinity.

Clients included Burt’s Bees, Seventh Generation and Stonyfield Farm contracted through Alloy/Amp Marketing, Boston, and MusicMatters, Minneapolis• Represented natural products and organic dairy industry leaders across 66 festivals, 40 retail events, regular blogging/video capturing and volunteer service at 20 women’s shelters.• Managed a 2,000 sq ft. mobile spa and 20’ by 30’ interactive dairy display. Trained more than 100 brand ambassadors and three full-time staff.• Engaged 10,000 plus consumers weekly to increase brand awareness and drive sales.• Elevated media coverage with collaborative agency efforts to secure in-market interviews.• Uncompromised cohesion with staff, agency management and clients - from preliminary site visits to wrap-up reporting.

Vermont, Statewide

Canvassed Vermont’s ski resorts and bars with Jagermeister product literature and premiums. Trained incoming Jagerettes with an emphasis on elevating the brand and product promotion. Served as emcee for various on-stage opportunities.

Responsible for news, features and community profiles. Journalistic integrity and timelinesswere at the forefront of every story. Dozens of bylines; more than 10 cover stories to credit.

Designed digital advertisements, campus event promotions and print materials. Wrote and maintained content for the college website. Coordinated photo shoots and focus groups. Managed digital assets database and graphic identity standards. Developed research and alumni/prospective student surveys. Assisted in the 2005 overhaul of the website and design development of the college’s first mascot.

Contributed to New Zealand’s premiere music magazine. Duties included research, writing,interviews, music reviews, editing, design, photography, concert and radio promotions.

Master Of Science - Ms, Health Communication For Social Change

Ba, Journalism And Mass Communications

University of Auckland, New Zealand(6mo); York St. John University, England(6mo); Salisbury University, Maryland(2yrs)

Education record

Education record