• Developing and implementing strategy for the foundation's digital properties, including the website, social media channels, and email marketing. • Under my management, sessions on pgpf.org have grown by 454%. Organic traffic has grown by 326%, traffic from social has grown 2,131%, and email traffic has grown by 3,450%. • Creating, curating, editing, and packaging content for a variety of audiences for both print and digital formats.• Serving as the internal digital point person for multi-million-dollar integrated advertising campaigns. • Managing paid social and search advertising campaigns. • Providing analytics reporting for digital initiatives.• Managing internal digital team (web designer and content manager).• Managing relationships with numerous external vendors and consultants.

• Edited content and managing the workflow for Enterprising Investor, CFA Institute’s most trafficked publication. Since launching the blog, I have grown it to a site that averages 100,000 sessions per month on our WordPress platform alone.• Managed the blog’s Twitter handle, @Enterprising.• Repurposed preexisting content and working with external and internal contributors to develop new content for Enterprising Investor and other CFA Institute blogs. • Trained contributors on WordPress, SEO, and optimizing their content for social sharing.• Maintained production standards and the editorial style guide.• Managed event-specific blogs for the flagship CFA Institute conferences. Providing on-the-ground social media and blogging support during live events. • Served on the Publications Governance Council, which managed the organization’s publications portfolio.

• Managed the main CFA Institute Facebook page; while under my management, the page was twice ranked one of the top 20 Facebook pages for nonprofits by Association Trends. • Grew Facebook followers from 30,000 to more than 350,000. • Managed paid campaigns (display ads and promoted posts) on Facebook and LinkedIn. • Revised internal social media policy and drafted a crisis policy. • Developed new social media initiatives to meet organizational needs, such as driving event registration and growing our outreach to Indian audiences. • Advised other departments on how to improve the SEO and social sharing for their content. • Launched the organization’s premier digital publication, the Enterprising Investor. Served as managing editor.

• Conceived, built, and maintained finance blog, which was selected as the Most Innovative Initiative in an international competition sponsored by the CFA Institute.• Hired and managed freelance business reporters for the blog. • Developed multimedia content streams—podcasts, webcasts, etc.—to be featured on the blog.• Prepared a biweekly email version of the blog, which was sent to more than 50,000 subscribers.• Worked with third-party sales team to book banner ads and sponsored editorial pieces; the blog turned a profit within the first nine months of its existence.• Managed NYSSA's presence on social media outlets, including Facebook, LinkedIn, and Twitter.• Worked with SEO consultant to improve traffic of NYSSA.org.• Mined analytics data and compiled reports on Web traffic and trends.

• Edited and copyedited academic articles and journalistic accounts of the finance industry. • Oversaw the peer-review process for academic articles.• Published content to the publication’s site (using HTML, CSS, and FTP).• Improved the SEO of the site by researching appropriate keywords, adding alt tags, etc.• Developed new sources of revenue by proposing affiliate and licensing deals.

• Oversaw the day-to-day operations and the editorial/production schedule. • Edited, copyedited, and proofed print and online content. • Wrote and edited blog content; hired freelance bloggers.• Hired and supervised in-house project editors, freelance copy editors, and freelance fact-checkers• Vetted third-party content for possible acquisition.• Developed the idea for and implemented a promotion that resulted in an increase in traffic of more than 1,000% to the knitting and crochet category of Quamut.com.• Conducted sales analysis to recommend new titles for print; conducted analysis of Web traffic.

• Edited, fact-checked, and proofed articles for Current Biography magazine and the Nobel Prize Winners and World Authors series of reference books• Wrote articles for Current Biography and World Authors on scientists, authors, artists, etc. • Served as interim production editor and trained my replacement

• Researched and edited an annual reference book and Web site (a guide to online periodical databases).• Wrote press releases and other promotional materials.

• Coproduced television spots and prepared radio news releases for the University of Kansas