Jennifer Curry Email & Phone Number

New York, New York

• Developing and implementing strategy for the foundation's digital properties, including the website, social media channels, and email marketing.
• Under my management, sessions on pgpf.org have grown by 454%. Organic traffic has grown by 326%, traffic from social has grown 2,131%, and email traffic has grown by 3,450%.
• Creating, curating, editing, and packaging content for a variety of audiences for both print and digital formats.
• Serving as the internal digital point person for multi-million-dollar integrated advertising campaigns.
• Managing paid social and search advertising campaigns.
• Providing analytics reporting for digital initiatives.

Greater New York City Area

Greater New York City Area

• Edited content and managing the workflow for Enterprising Investor, CFA Institute’s most trafficked publication. Since launching the blog, I have grown it to a site that averages 100,000 sessions per month on our.
• Managed the blog’s Twitter handle, @Enterprising.
• Repurposed preexisting content and working with external and internal contributors to develop new content for Enterprising Investor and other CFA Institute blogs.
• Trained contributors on WordPress, SEO, and optimizing their content for social sharing.
• Maintained production standards and the editorial style guide.
• Managed event-specific blogs for the flagship CFA Institute conferences. Providing on-the-ground social media and blogging support during live events.

Greater New York City Area

• Managed the main CFA Institute Facebook page; while under my management, the page was twice ranked one of the top 20 Facebook pages for nonprofits by Association Trends.
• Grew Facebook followers from 30,000 to more than 350,000.
• Managed paid campaigns (display ads and promoted posts) on Facebook and LinkedIn.
• Revised internal social media policy and drafted a crisis policy.
• Developed new social media initiatives to meet organizational needs, such as driving event registration and growing our outreach to Indian audiences.
• Advised other departments on how to improve the SEO and social sharing for their content.

Greater New York City Area

• Conceived, built, and maintained finance blog, which was selected as the Most Innovative Initiative in an international competition sponsored by the CFA Institute.
• Hired and managed freelance business reporters for the blog.
• Developed multimedia content streams—podcasts, webcasts, etc.—to be featured on the blog.
• Prepared a biweekly email version of the blog, which was sent to more than 50,000 subscribers.
• Worked with third-party sales team to book banner ads and sponsored editorial pieces; the blog turned a profit within the first nine months of its existence.
• Managed NYSSA's presence on social media outlets, including Facebook, LinkedIn, and Twitter.

Greater New York City Area

• Edited and copyedited academic articles and journalistic accounts of the finance industry.
• Oversaw the peer-review process for academic articles.
• Published content to the publication’s site (using HTML, CSS, and FTP).
• Improved the SEO of the site by researching appropriate keywords, adding alt tags, etc.
• Developed new sources of revenue by proposing affiliate and licensing deals.

Greater New York City Area

• Oversaw the day-to-day operations and the editorial/production schedule.
• Edited, copyedited, and proofed print and online content.
• Wrote and edited blog content; hired freelance bloggers.
• Hired and supervised in-house project editors, freelance copy editors, and freelance fact-checkers
• Vetted third-party content for possible acquisition.
• Developed the idea for and implemented a promotion that resulted in an increase in traffic of more than 1,000% to the knitting and crochet category of Quamut.com.

• Edited, fact-checked, and proofed articles for Current Biography magazine and the Nobel Prize Winners and World Authors series of reference books
• Wrote articles for Current Biography and World Authors on scientists, authors, artists, etc.
• Served as interim production editor and trained my replacement

Greater New York City Area

Greater New York City Area

Greater New York City Area

• Researched and edited an annual reference book and Web site (a guide to online periodical databases).
• Wrote press releases and other promotional materials.

Lawrence, Kansas

• Coproduced television spots and prepared radio news releases for the University of Kansas

M.A., Anthropology

B.A., Anthropology

Activities and Societies: Graduated with honors. Recipient of the Dahl Award for Outstanding Thesis. Second place, KANS Film Festival.

B.S.J., Magazine Journalism

Activities and Societies: Graduated with distinction.

Education record

Education record