Jennifer Daniels Email & Phone Number

Greater Los Angeles Area

Direct customer lifecycle experience for Fox subscription video on demand services.- Develop and execute customer management strategies to increase trial-to-paid conversions, drive subscriber engagement with original programming, and reduce churn.- Collaborate with the network Marketing teams to develop CRM campaigns inline with programming priorities to support series and season premieres. - Oversee customer communications for SVODs/AVODs to drive acquisition, service on-boarding, ongoing engagement, and discovery of content. Includes developing communication creative (email, push, in-app, web pages, and web banners), segmenting audiences, and A/B testing of creative. - Partner with Analytics to develop reporting dashboards and analysis needed to gain customer insights.- Drove the development and launch of the Fox Nation direct-to-consumer and eRetail gift card program and drive ongoing marketing and distribution for the program.

Greater Los Angeles Area

Provide marketing strategy services for media and digital technology companies. Clients have included Raycom Media, Opry Entertainment Group, and doxo, Inc. Specialize in OTT services and mobile app launches.

Greater Los Angeles Area

Directed acquisition and retention efforts for Motor Trend OnDemand, the subscription video-on-demand service for auto enthusiasts and motorsport fans, and drive viewing of Motor Trend's original programming. - Developed marketing strategies for 20+ paid, organic, and partner channels to drive customer acquisition and retention. - Directed media agencies and paid marketing efforts. Ran mobile and desktop campaigns across search, social (Facebook and Instagram), and programmatic channels. Leveraged audience data to drive down CPAs and increase quality customers. Managed paid media budgets up to $5 million.-Drove organic marketing across Motor Trend's auto print publications and related websites and social pages (Motor Trend, HOT ROD, Automobile, etc.); Motor Trend YouTube channel; email lists; and events. - Led co-marketing promotions with mobile app and OTT platform partners. Platforms included iPhone, Android, Amazon Channels, Roku, Amazon Fire TV, Xbox, and Apple TV. - Oversaw retention efforts: drive improved customer data collection, communication, and payment processes; provided value added benefits; and drove engagement with programming.- Led Marketing, PR, Email, and Creative teams to develop multi-channel campaigns and 360 creative to promote the service, the content, stunts, and promotional offers. - Collaborated with Product to launch, test, and optimize the product and new features. Included order path and price testing, mobile app tracking, and push notification integration.- Led reporting, tracking and performance analysis, working with Analytics and Finance. Included data from multiple sources such as Adobe, Zuora, Kochava, app stores, and media dashboards. - Collaborated with Programming to launch new shows and stunts. Provided customer engagement data to help optimize entertainment content and influence development.

Seattle, Wa

Directed customer acquisition marketing efforts for RealPlayer and RealTimes video apps. Includes managing PR, SEM, SEO, social media channels, social media advertising (Facebook and Twitter), and content marketing. - Directed strategy, execution, and optimization for paid media efforts including SEM, direct response mobile marketing, and social media ad campaigns (Facebook and Twitter) to drive free app installs and paid subscriptions. Includes A/B testing for landing pages and ad copy. Expanded scope from US to US, EMEA, and LATAM territories.- Managed public relations agency and related communications activities including press releases, influencer outreach, mom blogger campaigns, trade shows, and media events. Introduced RealTimes to influential female bloggers at #BlogHer15, and oversaw booth design and messaging for product presence at Mobile World Congress (MWC) and NAB East.- Created content marketing strategy to drive organic and paid traffic to the RealTimes blog. Included redesigning the blog, implementing data tracking, hiring writers, directing the content calendar, and running content discovery campaigns on Outbrain.- Managed social media pages to drive brand awareness, product engagement and retention, and word-of-mouth marketing.- Led partnership marketing for RealTimes mobile app distribution partners, including Vodafone (Europe) and KDDI (Japan). - Managed SEO for product marketing website and related blog.- Developed branding and consumer launch plans for an interactive video content website in development that would target both video content creators and video viewers.

Greater Los Angeles Area

Directed marketing efforts and ad sales for Fox’s console and online video game business. Games included Family Guy Online, a free-to-play game, and licensed games such as Aliens Colonial Marines, Family Guy: Back to the Multiverse, Karaoke Revolution: Glee, and Ice Age: Continental Drift: Arctic Games.- Led marketing team for Family Guy Online and liaised closely with game developer, game services companies, and other partners to execute marketing plans. - Managed marketing activity on licensed games with licensee partners, overseeing marketing campaigns and creative. Licensees included Sega, Activision, Konami, and Majesco.- Developed acquisition and retention marketing strategies for Family Guy Online. Included managing all media buys, developing all marketing creative, and working with developer to build game website portal.- Led Family Guy Online integrated advertising solutions from concept to execution. Developed ad sales strategy and created pitch presentations in collaboration with IGN Ad Sales; and drove production of interactive, branded game content working with game developer. - Established Family Guy Online email communication and social media outreach strategy to retain players and drive in-game monetization. Oversaw external social media team, editorial/promotions calendar, and content creation. - Planned Family Guy Online events and trade show presence including E3 and ComicCon presence with game demos and autograph signings with Adam West. - Collaborated with Fox TV, theatrical and home entertainment divisions to secure added-value marketing programs for games.

Burbank, Ca

Developed acquisition and retention marketing strategies for network websites and television content viewed on digital platforms. Networks included ABC, ABC News, ABC Family, SOAPnet, Disney Channel and Disney XD. - Managed digital/interactive marketing efforts including display ad campaigns, SEM, social media and newsletter outreach. - Developed launch strategies, mobile ad campaigns, and co-marketing programs with Apple for the launch of TV-related mobile apps including ABC Player – the first ever TV viewing app for iPad, ABC's Grey's Anatomy Sync app, and the Oscar Backstage Pass app. - Led marketing promotions and partnerships with digital partners such as YouTube, iTunes, Apple, Xbox LIVE, and Sprint Mobile. - Developed cross-network campaigns to help audiences discover the breadth of Disney/ABC content and provide larger sponsorship opportunities.- Led re-branding efforts and launch campaign for SOAPnet.com to attract a younger audience in order to increase advertising revenue. Campaign included media buy, sweepstakes, social media, and fan site outreach.

North Hollywood, Ca

Developed marketing strategies and tactics for the launch of a new Disney Mobile wireless subscription service targeted to families. - Developed customer communication strategies and online customer experience for DisneyMobile.com. - Collaborated with the finance team to develop competitive pricing and promotions for subscription plans.- Managed creative development of product branding, packaging, and sales materials.

Santa Monica, Ca

Developed annual and long-term marketing strategies and product portfolios for worldwide video game franchises. Franchises included Madagascar, Over the Hedge, and Call of Duty.- Developed integrated media campaigns for each product and managed creative development of marketing assets.- Liaised daily with DreamWorks licensing team to ensure licensed video game product and related marketing were on brand and in line with the studio's franchise goals. - Collaborated with Sales to create retail pitches and plan/produce retailer-specific promotions.- Drove co-marketing activities with game hardware partners PlayStation, Xbox, and Nintendo.- Managed marketing promotions with integrated advertising partners, such as McDonald’s and Papa John’s Pizza.- Forecasted unit sales, managed multiple product P&Ls, and maintained marketing budgets up to $15 million.- Developed trade show presence for all titles to drive pre-launch publicity and retailer interest.- Organized national casting call contest with online video submission and live events for kids to star in Disney’s Extreme Skate Adventure video game to drive pre-game buzz and awareness. - Identified and executed opportunities to generate incremental revenue beyond normal game sales with derivative game content. - Drove qualitative and quantitative research to assist in long-range planning and product development.- Managed Associate Brand Managers and effectively led cross-functional launch teams through product development cycles.

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