I am a customer-focused Marketing Executive with 10+ years of experience developing marketing strategies and launching direct-to-consumer media campaigns for entertainment and video game brands. Most recently, I have focused on driving acquisition, engagement, and retention strategies for subscription video-on-demand entertainment services leveraging business intelligence, technology platforms, and audience segmentation. Previously, I launched global video game brands based on movie and TV IP. Marketing Strategy |Integrated Marketing | Social Media Marketing | Digital Marketing | Performance Marketing | Partnership Marketing | Promotions Marketing | Acquisition | Retention | Customer Engagement | CRM | Media Buying | Mobile App Store Marketing and Optimization | Integrated Ad Sales | PR | Cross-Functional Team Leadership Experience Includes: - Promoting entertainment content viewed on digital channels, including mobile apps and OTT/living room device platforms.- Driving user acquisition for subscription video-on-demand services through earned, owned, and paid media.- Developing lifecycle marketing strategies to engage and retain customers and reduce churn.- Launching new video apps and video games.- Promoting major TV and film franchises.- Managing media agencies and paid media, including SEM, direct response, programmatic, and paid social. - Managing media budgets from $100K up to $65 million.- Developing 360 creative.- Managing marketing partnerships with top-tier companies, including Apple, YouTube, and Microsoft.- Navigating TV and film studios.
Listed skills include Digital Media, Product Marketing, Marketing, Content Strategy, and 22 others.