Jenese Tchokouani, Mba Email & Phone Number

Continuing with my current scope of work, while leading our marketing strategy, paid media and events.

Support Convention Sales efforts-Update, edit and proof print and electronic marketing materials to support convention sales’ marketing goals, such as production of collateral, presentations, bid books, videos, websites, press releases, social content, etc.-Compile content and deploy quarterly e-newsletter, meeting planner blog, press releases, and social content and direct mail programs -Produce and deploy convention sales customer and prospect email invitations within CRM… Show more Support Convention Sales efforts-Update, edit and proof print and electronic marketing materials to support convention sales’ marketing goals, such as production of collateral, presentations, bid books, videos, websites, press releases, social content, etc.-Compile content and deploy quarterly e-newsletter, meeting planner blog, press releases, and social content and direct mail programs -Produce and deploy convention sales customer and prospect email invitations within CRM system-Support convention sales tradeshow planning and implementation of graphics, tradeshow booths, collateral, pre- and post-show communications-Assist with development and execution of marketing communications plans working with Agency of Record-Lead specific efforts related to increased level of digital, social and online communications and promotion-Track paid and earned media, proof native content and ads, report on ROI to strategically refine media buys-Use approved branding to develop visual assets, BID books, PowerPoints, sales sheets and collateral to expedite design projects and process creative review.Develop, update, proof and manage sales materials and collateral for Leisure Group Tour -Produce and deploy newsletters and emails-Manage production of marketing materials with in-house graphic designer-Track paid and earned media, proof native content and ads, report on ROI to adjust and modify media buysDevelop and manage sales materials and collateral for Customer Engagement services team-Facilitate welcome program materials including window clings, micro-sites, posters, banners, maps, calendar of events, Show your Badge, Attendee Savings Pass, etc.-Manage electronic group welcomes, calendar of events feeds and other appropriate files on downtown screens, John Glenn Columbus International Airport, Visitor Centers and interactive kiosks-Update and provide strategic recommendations on services web content including the attendance builder toolkit and promotional videos. Show less

Leading all digital marketing, social media, influencers, media relations, events and general marketing strategy. Scope of work includes: -Website updates -Email marketing -Social media content strategy and execution -Social media influencer relations -Client and agency relations -Digital marketing strategy and execution -PR strategy and growth plans -Event planning and execution -Campaign strategy and execution

Worthington, Ohio, United States

-Creating and implementing the marketing strategy and tactical plan for the region-Collaborating with the Human Resources to create campaigns and materials supporting Talent Acquisition, mentorship programs, and other HR-related programs-Content generation and tactical execution of regional marketing and communications needs-Management of all regional marketing/PR activities, programs, and communications-Building relationships with local media and community partners to ensure… Show more -Creating and implementing the marketing strategy and tactical plan for the region-Collaborating with the Human Resources to create campaigns and materials supporting Talent Acquisition, mentorship programs, and other HR-related programs-Content generation and tactical execution of regional marketing and communications needs-Management of all regional marketing/PR activities, programs, and communications-Building relationships with local media and community partners to ensure the most effective messaging, positioning, and visibility of the organization-Expansion of regional community awareness and program offerings-Continuously seek new opportunities to strengthen brand awareness and build industry-related relationships within community-Create regional content for marketing and social media-Serve as the regional point for development of social media by driving content creation and submission -Lead and manage the development and implementation of continuing education and outreach programming efforts-Develop and fulfill all marketing materials requests for assigned region and assist in enterprise-wide marketing initiatives-Collaborate with the experience team and other support services, as well as the healthcare team, to ensure effective implementation of marketing strategies-Serve as the marketing liaison to the regional healthcare leadership team(s) ensuring marketing and communication needs are addressed-Manage regional marketing budgets -Managing the reputation and crisis management within the region -Plan and execute regional events within the community -Report marketing analytics to regional leadership team Show less

New Albany, Ohio, United States

While continuing with the workload as a coordinator, I was given the extra responsibilities below:Public Relations & Crisis Manager:-Create and distribute media statements-Researched crisis incidents and report to the senior management team-Liaison between PR firm and senior management, while also managing the communication process-Created and maintains the crisis communications plan and protocols for the brand-Gives weekly crisis report to senior leaders-Update… Show more While continuing with the workload as a coordinator, I was given the extra responsibilities below:Public Relations & Crisis Manager:-Create and distribute media statements-Researched crisis incidents and report to the senior management team-Liaison between PR firm and senior management, while also managing the communication process-Created and maintains the crisis communications plan and protocols for the brand-Gives weekly crisis report to senior leaders-Update and maintain crisis communication collateral for properties-Assist with crisis social media listening, article scanning, and recording-Gives presentations on crisis communications to new franchise owners during trainingSocial Media Manager:-Manage, created, designed, and posted for the Red Roof brand social media channels:Twitter, Instagram, Facebook (more than 1 million followers)-Created animated and video for social media-Monitored comments, responded to guests and managed social media crisis-Conducted Facebook and Instagram giveaways and managed brand influencersCorporate Responsibility & Partnerships:-Managed brand partnerships including Flying Horse Farms, Pelotonia, Canine Companions and more-Coordinate brand and partnership events and managed the budget-Created collateral for partnership events, etc. Show less

New Albany, Ohio, United States

Program Development:-Created and implemented geek travel program called Budget Heroes Extensive market research and data translation around geek travel -Created, planned and executed events around the program-Partnered with PR firm to create creative news release and graphics-Designed , developed and managed Budget Heroes booth for New York Comic Con 2018 -Managed influencers, partnerships and sponsorships for Budget Heroes-Managed $200,000 budget for Budget… Show more Program Development:-Created and implemented geek travel program called Budget Heroes Extensive market research and data translation around geek travel -Created, planned and executed events around the program-Partnered with PR firm to create creative news release and graphics-Designed , developed and managed Budget Heroes booth for New York Comic Con 2018 -Managed influencers, partnerships and sponsorships for Budget Heroes-Managed $200,000 budget for Budget Heroes-Built, designed and created all content on budgetheroes.com Managed a team of 10 for Budget Heroes programExternal Communications:-Research, write and distribute news releases-Translated research from various departments to be reader-friendly material for external audiences -Partners with agencies to write content and provide editing needs-Creates and oversees communications strategies and lead PR campaigns and events -Create, plan and execute PR events on property and in the corporate headquarters -Manages relationship between senior leaders and PR firm-Maintains and update media list for properties Write talking points and speeches for senior leadersInternal Communications:-Oversees all internal communications for the brand-Serves as a direct liaison with collaborative members, including providing information about upcoming events, and account information-Translated research from various departments to be reader-friendly material for internal audiences-Design and creates content for communications tools, including weekly newsletter, quarterly newsletter, TV communication, email marketing and the intranet-Responsible for ensuring relevance, consistency, integration, alignment, and appropriate timing of messages across the organization-Develops and oversees communications strategy for building new markets and driving growth within existing markets-Develop and maintain brand standards Show less

-Promotes the vision and mission of a Otterbein to students, staff and faculty members -Design, develop, and execute marketing and communication plans-Prepare reports for board members highlighting the success of marketing initiatives and the state of Otterbein -Send out university wide communications to all staff, students and faculty -Plan and organize University events including homecoming and the annual tree lighting-Research competitive set and present reports to board… Show more -Promotes the vision and mission of a Otterbein to students, staff and faculty members -Design, develop, and execute marketing and communication plans-Prepare reports for board members highlighting the success of marketing initiatives and the state of Otterbein -Send out university wide communications to all staff, students and faculty -Plan and organize University events including homecoming and the annual tree lighting-Research competitive set and present reports to board members Show less

Columbus, Ohio, United States

-Researching competitors and analyze metrics for campaigns-Clearly express ideas, results and recommendations, both orally and in writing, to peers and management Build and maintain media lists-Develop corporate communications strategies and programs, including project timelines-Assist with planning and executing company events along with email campaigns and communications -Plan and implement events for over 5,000 associates-Partner with graphic design team to coordinate… Show more -Researching competitors and analyze metrics for campaigns-Clearly express ideas, results and recommendations, both orally and in writing, to peers and management Build and maintain media lists-Develop corporate communications strategies and programs, including project timelines-Assist with planning and executing company events along with email campaigns and communications -Plan and implement events for over 5,000 associates-Partner with graphic design team to coordinate production of corporate communications materials -Design web and other content, including event materials-Track and measure all news and social media coverage, media clips and creating monthly analytics reports-Prepare data and reports (including spreadsheets, etc.) for missed media coverage reporting Write and edit for blogs, social media posts and website articles-Update and maintain crisis communications plan Show less

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Public Relations

Activities and Societies: Manager of Planning for Public Relations Student Society of America (PRSSA) Orientation Leader