Leah Berger, Apr, Eci Email & Phone Number

Columbus, Ohio, United States

•Leads the organization's PR strategy focused on showcasing the best of the 14th largest city in the U.S.•Serves as the media relations liaison responsible for handling journalists' requests, hosting national travel writers and sharing stories about the people and places that make Columbus a must-visit destination•Manages the organization's crisis communications response, including developing plans for large meetings and conventions and citywide visitor events•Develops… Show more •Leads the organization's PR strategy focused on showcasing the best of the 14th largest city in the U.S.•Serves as the media relations liaison responsible for handling journalists' requests, hosting national travel writers and sharing stories about the people and places that make Columbus a must-visit destination•Manages the organization's crisis communications response, including developing plans for large meetings and conventions and citywide visitor events•Develops and executes comprehensive communications plans for organization-wide initiatives, marketing campaigns, meetings and conventions happening in Columbus and more Show less

Columbus, Ohio

Nationally published freelance writer whose work has appeared in The Washington Post, Military Officer Magazine, Jacksonville Magazine, 904 Magazine and numerous other outlets. Published work has ranged from business profiles to feature stories to personal essays.

Columbus, Ohio, United States

•Managed the college's internal and external communications, including public relations, media relations and crisis communications•Served as spokesperson for the college in media interviews, including TV segments•Oversaw planned editorial content, managing a team of freelance and internal writers and working closely with the Director of Marketing and Art Director•Managed numerous projects and ensured that communications objectives and timelines are met•Wrote… Show more •Managed the college's internal and external communications, including public relations, media relations and crisis communications•Served as spokesperson for the college in media interviews, including TV segments•Oversaw planned editorial content, managing a team of freelance and internal writers and working closely with the Director of Marketing and Art Director•Managed numerous projects and ensured that communications objectives and timelines are met•Wrote talking points for college officials for public speaking engagements and media interviews, and met with students, alumni, faculty, staff, and administrators to coach and prepare for media interviews•Worked closely and collaboratively with academic and administrative partners to uncover story ideas and proactively share the college's messages and wins •Led the launch of CCAD Together, the college’s health and safety campaign and web hub devoted to its response to COVID-19 Show less

Alexandria, Va

•Senior communications team member responsible for managing New York-based PR agency and the organization’s media hosting program•Media relations strategy resulted in more than 1,000 stories annually, including features in Travel + Leisure, Vogue, Forbes, Southern Living, Oprah Magazine, USA Today, OUT, Departures and ABC World News Now •Developed seasonal content timelines and participated in strategic planning sessions critical to Visit Alexandria’s marketing… Show more •Senior communications team member responsible for managing New York-based PR agency and the organization’s media hosting program•Media relations strategy resulted in more than 1,000 stories annually, including features in Travel + Leisure, Vogue, Forbes, Southern Living, Oprah Magazine, USA Today, OUT, Departures and ABC World News Now •Developed seasonal content timelines and participated in strategic planning sessions critical to Visit Alexandria’s marketing strategy•Web editor responsible for content development and project management, servicing the marketing, meetings and leisure departments•Responsible for the creation of a pioneering qualitative measurement tracking system used to evaluate earned media coverage •Developed project management plans, timelines and task lists for biannual Restaurant Week, Summer Sidewalk Sale, Visitor Guide and Official Map•Planned and executed broadcast segments working closely with DC TV stations and often serving as spokesperson•Editor of Official Visitor Guide, overseeing all aspects of production•Manager of major 360 photography and video shoot that included coordinating with 60 extras, six models and 27 sites across the city and was developed into a virtual reality app for the city•Maintained pulse on design trends and oversaw redesign of the organization’s Visitor Guide and a redesign and rebrand of its blog Show less

Gainesville, Florida Area

•Senior manager of the PR and marketing department for one of UF’s 16 colleges, overseeing team of six and responsible for creating and managing a comprehensive public relations and marketing program for three schools and two institutes•Developed and implemented integrated marketing communications plans for dozens of ticketed events each year (UF School of Theatre & Dance season, Brazilian Music Institute, International Piano Festival and more), utilizing paid media, earned media… Show more •Senior manager of the PR and marketing department for one of UF’s 16 colleges, overseeing team of six and responsible for creating and managing a comprehensive public relations and marketing program for three schools and two institutes•Developed and implemented integrated marketing communications plans for dozens of ticketed events each year (UF School of Theatre & Dance season, Brazilian Music Institute, International Piano Festival and more), utilizing paid media, earned media, social media and partnerships •Oversaw college rebranding, working across departments and with UF’s University Relations’ office to ensure a smooth transition, including name change, logo redesign, new website, new collateral and new video series)•Produced college’s annual magazine (arts.ufl.edu/musemagazine) distributed to all alumni, donors and friends •Authored tourism marketing grants through Visit Gainesville, Visit Florida and national arts organizations Show less

Alachua, Fl

•Marketing communications team member for an international medical device company, responsible for corporate communications, internal communications and community relations projects •Community liaison for several of the company’s philanthropic endeavors, including annual $100,000 award-winning United Way campaign as well as its March for Babies campaign•Managed intranet redesign overhaul project that won two Florida Public Relations Association Image Awards at the local and… Show more •Marketing communications team member for an international medical device company, responsible for corporate communications, internal communications and community relations projects •Community liaison for several of the company’s philanthropic endeavors, including annual $100,000 award-winning United Way campaign as well as its March for Babies campaign•Managed intranet redesign overhaul project that won two Florida Public Relations Association Image Awards at the local and state level•Facilitated tour program of the company’s headquarters, including conducting tours, writing tour scripts and maintaining its poster program •Aided in company rebranding and facilitated U.S. transition plan, which included everything from updating signage to overhauling the business card request process Show less

•Media relations liaison working with national TV producers, with earned media placements on CNN, Food Network, “The Dr. Oz Show” and more•Created and maintained ACF’s “Chefpertise Guide,” an online speakers bureau for the media that featured more than 200 certified chefs•Editor-in-chief of Sizzle, a quarterly industry magazine for culinary students nationwide, whose role included managing a team of four freelance writers, five volunteer chefs and a graphic designer… Show more •Media relations liaison working with national TV producers, with earned media placements on CNN, Food Network, “The Dr. Oz Show” and more•Created and maintained ACF’s “Chefpertise Guide,” an online speakers bureau for the media that featured more than 200 certified chefs•Editor-in-chief of Sizzle, a quarterly industry magazine for culinary students nationwide, whose role included managing a team of four freelance writers, five volunteer chefs and a graphic designer •Oversaw award-winning 2011 Sizzle magazine redesign Show less

Master Of Arts In Writing, Nonfiction Concentration, Creative Writing

Activities and Societies: Received the Outstanding Achievement Award for Nonfiction for the graduating class of 2019-2020.

Ba, Journalism/Public Relations