Jenette C. Email & Phone Number

Naples, Fl, Us

Remote

TROY is a global leader in secure payment and document solutions from hardware to software, serving over 150 clients on the Fortune 500 list. Our solutions empower organizations from small business to enterprise and governments, to help manage fraud, reduce operational risks, and comply with regulations. As an HP OEM partner, TROY is the only company in the world authorized to enhance HP printers and consumables for on demand, layered security in printing workflows.

Charlotte, North Carolina, United States

Now managed by the county, Latta was a 501c3 nonprofit, circa 1800 living history site. The 50-acre site offered tours, educational programs, special events, and welcomed guests from around the world.=====At Latta, I wore many hats: I executed all Marketing (web content, email campaigns, social, print) and drove first-ever digital sales by adding eCommerce functionality for ticketing and memberships to the website. I also managed the Volunteer Program, Visitor Services, Memberships, and planned Events (marketing + logistics) for events with up to 1,000 attendees.RESULTS: Paid Memberships +50% YOY, Email Subscribers +11%, Raised $10K+ by creating first digital fundraiser

Charlotte, North Carolina, United States

My team and I were Biomed's first Digital Marketing team, tasked with raising awareness of blood product needs and driving donation appointments booked online and via app. In collaboration with Brand, Creative, and Product Marketing, we executed retention and acquisition efforts that reflected the lifesaving Red Cross mission. =====In my role, I focused on understanding the donor, optimizing communications, and increasing conversion rates. I hunted for insight in data by analyzing results of ongoing email campaigns to 3MM donors, suggesting web A/B tests, and conducting a large-scale research study of lapsed donors. I also created the first digital New Donor journey -- after its launch, retention hit a nearly 2 year high.RESULTS: Digital Appointments +33% YOY, New Blood Donors +5% YOY, Retention Rate at 21 month high

Charlotte, North Carolina, United States

Founded in 1888, Belk is the south’s largest department store chain with $3.5B annual omnichannel revenue across Belk.com and 300 stores in 16 states. =====I launched Belk.com's first Affiliate Marketing program, growing it to a $1MM program with 100+ partners in its first year. I also owned several product feed-based programs across web and mobile, and managed Belk's relationship with 3 external vendor teams. My primary goal was driving sales, while optimizing program ROI's and ensuring a consistent omnichannel customer experience.At Belk, I spent my first year as an IT Business Analyst, collecting and writing requirements for both frontend Belk.com and backend CMS enhancements. My first project deployed on time, with zero defects. (We all celebrated!)

Cleveland, Ohio, United States

Formerly Rosetta, a top 10 digital agency. After interning, I joined the Consumer Products + Retail vertical fulltime serving clients like Nationwide Insurance, American Greetings, and more.=====CLIENT HIGHLIGHTS:• THE UNITED STATES MINT: I co-led the Project Management Office (PMO) for a multi year eCommerce government contract, Rosetta's largest account. I owned program communications, on/offboarding, SOP documentation, training, and security compliance across a team of 35 people.• OFFICEMAX: I led multi-channel (B2B, B2C, small business) business requirements for OfficeMax website redesigns plus email automations. I acted as the trusted liaison between internal and client software development and marketing creative teams, responsible for the smooth delivery of digital enhancements.