Top Five Strengths via StrengthsFinder: Maximizer // Adaptability // Ideation // Activator // Strategic•  I provide overarching creative direction and vision for the entire roster of BeCore clients• Steer creative direction from ideation through pitch and delivery for all clients including Nike, Jordan Brand, Red Bull, Starbucks, Xbox, Amazon, Visa, MLB and more• Recruited to launch, scale, and lead the agency’s first experiential creative department, which has generated 70% revenue growth and now makes up the bulk of all agency business • Conceptualize innovative and award-winning consumer experiences, including brand activations, mobile tours, pop-up shops, interactive outdoor installations, and influencer/sponsorship events • Cultivate exceptional relationships with all clients to gain trust and bolster long-term retention • Develop and evolve foundational processes to optimize pitch decks and client offerings • Built the agency’s first “Think Tank” of freelance talent, fostering a community of thought leaders across advertising, architecture, digital marketing, technology, design, and 3D design • Won numerous awards for creative excellence, including Cannes Lions, Gunn Report, Chief Marketer, PRO Awards, BizBash, and The Ex Awards

What is BeCore? We’re a collection of curious minds driven to create and develop compelling experiences. We conceive and design engagements that spark interest and influence behavior. We strategize, we plan, we execute. We sweat details.From the nuance of timing and technology to the nuts and bolts of publicity and promotion, our craft focuses on manifesting brand experiences that resonate with audiences and reverberate across media channels.Our commitment, consistency, and logistical excellence set us apart. Our energy, experience, and understanding make us singular. Our competence across the board is core.

• Devised and executed authentic storytelling, digital marketing, and experiential events for the company’s top-performing American Spirit lifestyle brand• Expanded experiential marketing efforts by participating in 20 music festivals a year and building out eco-friendly smoker’s lounges with tie-ins to American Spirit branding • Delivered “Surprise and Delight” consumer moments through direct mailings and print ads • Overhauled and modernized branding for American Spirit product packaging still used today • Managed and grew team of in-house designers, brand managers, copywriters, and media buyers• Strengthened company culture by leading a large-scale office renovation that reflected the company’s brand story and values, while creating unique spaces that allowed creativity to flourish

• Shaped creative direction for experiential events, NFL partnership activations, and on-premise branding for entire Coors portfolio, focusing on the Coors Light brand • Championed bold ideas and pitched concepts to additional brands including Blue Moon, Killian’s, Molson, P&G, Gillette, The United Way, and Coca-Cola• Managed and mentored a top-talent team of junior and mid-level associates, providing clear communication, guidance, and motivation to guarantee high-impact results