Founder, Fractional Chief Marketing Officer (Cmo)
CurrentClients: hospitality & sports architecture firm; online consumer marketplace; retail banking; and non profit. Hire me for:👉 Brand architecture, positioning, purpose & creative expression👉 Marketing assessment & media audit - right-size org; optimize marketing & media spend; build performance marketing capability; proper marketing processes/KPIs/dashboards/infrastructure👉 Digital transformation: prepare brand, systems, processes, analytics and people for digital marketing / lead generation, online customer acquisition & retention, digital attribution and reporting (Google Analytics / Ads/ Suite, dashboards, email drips, CRM, web & app optimization, content marketing - SEO, SEM, social media, EX, UX and CX)👉 Lead strategic planning, brand and marketing strategy, and audience development/segmentation👉 Create EX & CX vision and framework👉 Innovation driven by data, insights, trends and foresight👉 Consumer and marketplace insights; analyzing customer data for opportunity; competitor positioning analysis👉 Day-to-day leadership of your marketing team & agencies