halftimeCMO

halftimeCMO offers senior level marketing guidance to businesses when hiring a full-time marketing leader is not necessary or economically feasible. Established in 2021 by Jen Gulvik, Jen works with founders, leadership teams and internal/external marketing staff & agencies to create, grow and evolve brands. This might mean helping a company define or articulate its brand identity; conducting research to understand customer drivers; developing marketing strategy & plans; building infrastructure - be it organizational or related to tech stack; informing product design and innovation; developing brand partnerships/affiliates; creating the framework for CX and EX initiatives; and leading marketing staff and agency partners. Working with Jen as your fractional chief marketing officer can add competitive advantage for your business and help you achieve more, faster without the expense of a full time marketing leader.