• Provided ongoing reporting and analysis for marketers related to audience development, consumer insights, social media behavior, advertising campaign performance, sales, vendor trends, and more. • Worked with a team on the development and implementation for two phases to date of a marketing campaign dashboard, including data validation processes, data integrity management, and end user training.• Implemented proof of concept for data publishing program, utilizing python and R for web scraping and API pulls from a variety of websites to collect, clean, and process multi-type data for analysis and end user review. Resulted in a beta launch of the program. • Provided training guides and workshops for end user tools, including Google Analytics, Google Data Studio reports, Marketing Campaign Dashboard, and more.

• 12-week full-time, immersive data science program focusing on python, data munging, analysis & visualization, machine learning, modeling, SQL, NLP, and critical thinking & application.• Developed regression model to predict housing prices in Ames, IA.• Used Natural Language Processing and classification models to predict content placement on true crime related subreddits.• Collaborated with a team to create a tool using Natural Language Processing to locate legitimate power outages via Twitter.• Capstone: built collaborator and content recommender engines for books.

• Managed the digital strategy for coordinated cross-functional promotion efforts with teams from publicity, sales, advertising, and trade/educational marketing departments for 80+ targeted titles a year to align inter-departmental strategies towards increasing sales.• Drove the social media vision across a variety of platforms targeting multiple audiences, leveraging social media trends and emerging technologies to reach and engage new readers.• Contributed to the growth of more than 150k email subscribers in one year, while staying under budget and maintaining an average open rate of 34% across all newsletters.• Spearheaded yearlong backlist campaign that leveraged 50+ titles, resulting in increased audience engagement across all digital platforms and sales growth across all featured series.• Tripled engagement rate for Tor’s Twitter account (@torbooks) in 4 months.• Created short fiction social media program to increase author audience and fan engagement; top story tweet was viewed by more than 100k people.• Launched Instagram social follower campaign that resulted in meeting the yearly growth goal in 30 days.• Directed the digital team in creating and implementing cross functional strategy for launching Steal the Stars podcast; campaign resulted in over 1.5 million downloads to date.

• Launched and managed Tor’s monthly email newsletter program; average year-over-year growth rate of 213% and average click to open (CTO) rate of 27%.• Grew Tor’s Twitter account (@torbooks) organically by 75k followers in less than two years.• Led cross functional team to reassess growth strategy for Tor Teen; resulted in launching YA influencer campaigns which amplified brand’s audience and exposure.• Worked with Wheel of Time influencer on development and deployment of trailer for the #1 New York Times bestselling book, Towers of Midnight; resulted in 197k video plays and more than 12k new followers to Tor’s Facebook page (@torbooks).• Created and implemented online cross-promotional campaigns to complement offline events including San Diego Comic-Con and New York Comic-Con.• Provided guidance to authors for self-promotion techniques to help build their brands online.• Co-managed monthly author Twitter chat series (#TorChat) with Publicity Director.

• Collaborated with strategy team to define next direction for Benjamin Moore online; resulted in project focused UX for website redesign.• Partnered with vendor on creation of interactive color cards and how-to DIY videos to expand content offerings designed to help consumers with their painting projects. • Created content standard guidelines to ensure editorial quality and consistency in voice throughout the site including a formal process for web content development.• Served on kid’s strategy team to explore opportunities for creating brand recognition in younger audiences; resulted in targeted focus on teens, as well as moms as the decision makers for younger kids.

• Collaborated on the successful launch of the online tool, Personal Color Viewer; resulted in an average of 175k pageviews a month.• Coordinated the requirements of the marketing department and the effort of the IT and creative departments for the website redesign; oversaw transfer of content into new information architecture.• Spearheaded and executed plan to drive traffic to the color section of the site, which resulted in an increase of users by more than 50k in one month.

• Managed project coordination for Book Club’s promotional materials related to customer segmentations including loyalty and frequency buyer programs. • Designed and implemented new promotions workflow system to increase efficiency across all departments.• Wrote newsletters for Home Club's continuity programs; created and launched new mystery newsletter.