Jeni Pardo De Zela Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Rhode Island, United States

Providence, Rhode Island Area

* Built an in-house marketing team that consists of print and social media coordinators, graphic designer, photographer, videographer and an agent advertising coordinator. The marketing team is responsible for all property and brand advertising on multiple channels and maintains brand standards consistently.* Established systems and processes to accelerate property advertising which resulted in market share growth by 90% since 2016.* Established MCSIR University, a in-house educational program designed to bring new agents up to speed on the brand tools and technology while also offering a weekly training program for agents dedicated to increasing their success. Such as: * Time Management * CRM Best Practices * Sphere of Influence Marketing * Social Media Best Practices * Real Estate in the Virtual World * Listing Presentation Best Practices * Prelisting Presentation Tools*Graduated from Ascend: The Executive Leadership Experience offered by Realogy.

Boston, Massachusetts, United States

* Usher clients through the deployment of Boston Logic’s Sequoia platform including the design and development process for their website.* Direct communications with clients to gather requirements, provide specifications, and give advice and feedback.* Interface with a technical development and design team to ensure support items and web site improvements are tracked from inception to completion for web site users.* Definition and assignment of tasks, deliverables and due dates for project team of web developers and designers using project management software.* Ensuring that clients are happy, well informed, and appropriately managing client expectations.*Ensuring the quality of the work presented to clients. This includes feedback to team members and clientele in a timely manner so that deadlines are met.

Newport, Rhode Island

* LilaDelman.com – Project manager for the complete redesign of award winning website, which is currently integrated with e-commerce on a PHP platform. Monitor and upgrade the site, adding content and meta data, on a daily basis.* Analytics – Review Google analytics for LilaDelman.com to identify trends, review digital campaigns and build engagement on website. * Content Marketing – Responsible for the voice of Lila Delman Real Estate on all social sites, which is currently active on Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube. Architect of multiple social contests and award winning campaigns, which have had an overall increase in traffic to LilaDelman.com. Regular contributor to the Lila Delman Blog.* Print Media – Oversee all print campaigns in local, regional, national and international publications, as well as all direct mail campaigns. This includes directing graphic designers and ad coordinators to ensure brand consistency and contract negotiations. Also work closely with a company in London to secure editorial coverage for properties in UK publications.* Client Presentations – Meet with clients on a semi-regular basis to review Lila Delman Real Estate’s marketing potential to secure a listing, as well as follow-up meetings to educate clients on subsequent marketing.* Vendor Relations – Responsible for discovering, securing contracts and maintaining relationships with outside vendors for website hosting, digital marketing, professional photography and floor plans, video shoots and direct mail campaigns.* Speaking Engagements – Speaker at regional Christie’s International Real Estate, national Luxury Portfolio International and national Leading Real Estate Companies of the World conferences on topics such as content marketing and tech tools for real estate.

Ascend : The Executive Leadership Experience

Bachelor Of Arts (B.A.), History