• Successfully built the brands of a physician and a new specialty practice—and raised awareness about phlebology, an emerging field of medicine• Increased referrals from other healthcare providers through creative marketing and strategic outreach• Effectively positioned the doctor as an expert in her field through print, radio, TV, and online media placements• Researched, wrote, and edited every issue of Vein Health News magazine• Wrote and maintained the practice blog (@VHC) and Facebook page• Actively sought opportunities for new marketing campaigns and B2B partnerships

Recent partners include: • Toderico Creative: provided a range of marketing services, including content creation, editing, PR counseling, and market research, for such clients as Coffee By Design, Community Housing of Maine, Northern New England Housing Investment Fund• PERCH: provided public relations expertise and created content for clients, including MaineHealth and Riverview Martial Arts• The SOAP Group: provided PR and content creation for CLYNK, and the New England Lumber Manufacturers Association, and the U.S. Lumber Coalition• TEDxDirigo: helped grow annual events through strategic media relationsWriter/Editor Experience* Feature articles for magazines, newspapers and Web sites* Newsletter writing* Blog writing* Web site copy* Print and radio advertising copy* Marketing collateral copy* Events calendars* Movie reviews* New business pitch projects* Enticing news pitches to journalists* Impeccable editing for clarity and impactMarketing/Public Relations Experience* Creative marketing strategy and tactic execution* Project management* Communications audits* Integral part of "In-house PR Team of the Year 2010," awarded by PR Week* Targeted approach to media relations* Buzz generation and guerilla publicity* Social networking and new media* Press release writing and distribution (search engine optimized)* Media kit creation* Media training for executives and spokespeople* Speechwriting* Event planning

• Played an integral role in winning PR Week's “In-house PR Team of the Year” (2010)• Aggressively pitched stories to national media outlets, including USA Today, Newsweek, CNN, NBC, MSNBC, high-traffic blogs, plus targeted local media• Worked with many divisions within Scholastic to gather information, participate in long-range planning and make recommendations for creating media opportunities• Managed content, logistics and publicity for the Scholastic Kids Press Corps, including the 2008 Presidential election, which resulted in several hundred media impressions• Wrote and distributed press releases (SEO) and media advisories• Planned and wrote content for corporate blog "On Our Minds @ Scholastic"• Helped spearhead the understanding and use of social media tools and marketing strategies within the company

• Researched, wrote and edited stories for weekly newsletter, Child Defender• Initiated and conducted a staff-wide communications audit • Drafted, edited and distributed news releases and followed up with press• Streamlined media coverage tracking processes

• Graduated with honors from repertory training program in New York City• Acted in a variety of plays (Portland Stage Company, The Flea Theatre, Queens Company), commercials (Time Warner, Hannaford) and short films • Received additional training at Upright Citizens Brigade, Labyrinth Theater Master Class and School for Film & Television• Had short plays produced and accepted into several New York City festivals

• Planned and executed public relations strategies • Wrote and edited media relations materials (news releases, press kits)• Maintained client relationships, providing weekly status reports• Initiated and maintained company resource library

• Wrote and edited feature articles and columns for regional business technology magazine and Web site • Wrote copy for advertisements, direct mail and collateral• Collaborated with art directors on cover and editorial artwork

• Wrote monthly events calendar and quarterly volunteer newsletter• Recruited, trained and supervised volunteers• Coordinated at-risk youth job and life skills program• Planned events to enhance rotating and permanent exhibits• Developed and wrote scripts for educational hands-on demonstrations

• Researched and wrote for projects, including news content analyses, client Web sites and new business pitches• Assisted media relations efforts for international client image campaigns