Jennifer Fleck Email & Phone Number

Dynamic professional with a proven track record in driving business growth through strategic implementation of experience technology and data-driven insights. Recognized for expertise in marketing technology strategy, customer data platform utilization, marketing analytics, and data privacy and compliance. Possesses a strong background in martech, managing large teams, cultivating partnerships, developing offerings, and new business development. - Marketing Technology: Skilled in developing and executing comprehensive marketing technology strategies aligned with business objectives, leveraging cutting-edge tools and trends.- Customer Data Platform Expertise: Proven ability to harness the power of customer data platforms to unify customer data, drive personalized marketing initiatives, and deliver superior customer experiences.- Marketing Analytics Expertise: Strong analytical skills with a deep understanding of marketing analytics tools and methodologies, enabling data-driven decision-making and campaign optimization.- Data Privacy and Compliance Knowledge: Well-versed in data privacy regulations, ensuring adherence to compliance standards while leveraging customer data ethically and responsibly.- Data Analytics Expertise: Proficient in data mining, analysis, and visualization, translating complex data into actionable insights to drive marketing strategies and improve campaign performance.- Managing Large Teams: Demonstrated leadership in managing and motivating diverse teams, fostering collaboration, and delivering results in high-pressure, deadline-driven environments.- Developing and Growing Partnerships: Proven success in cultivating strategic partnerships, fostering mutually beneficial relationships, and driving business growth through collaborative initiatives.- New Business Development Skills: Skilled in identifying and pursuing new business opportunitiesCore competencies: customer data strategy, customer data platforms, martech assessment, martech strategy, e-commerce strategy, consumer research, experience management, voice of the customer, employee experience, digital asset management, content management, journey orchestration, marketing automation, business development, team management, and data integration. Technology Experience:Customer Data Platform (CDP): Redpoint, Adobe, Amperity Digital Asset Management (DAM): Bynder, Veeva, Adobe Experience Management Platform (XM): Qualtrics, Medallia, InMoment Certifications: Google Analytics, Salesforce, Redpoint, Adobe, AmperitySolutions: Adobe, Salesforce, Microsoft