Jennifer Mccord Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio, United States

Tenured lead instructor for several business management classes each semester, including Principles of Business, Workplace Skills, Business Ethics, and Supervision. Educates adult-aged students via synchronous and asynchronous, in-person, and remote learning. Coaches dozens of section instructors and conducts observations to foster a highly successful environment for students while ensuring the quality of all content. Instrumental in designing courses, and leading content creation while… Show more Tenured lead instructor for several business management classes each semester, including Principles of Business, Workplace Skills, Business Ethics, and Supervision. Educates adult-aged students via synchronous and asynchronous, in-person, and remote learning. Coaches dozens of section instructors and conducts observations to foster a highly successful environment for students while ensuring the quality of all content. Instrumental in designing courses, and leading content creation while promoting affordable learning. Key Contributions• Developed and redeveloped the curriculum for several Business Management courses. Created new BMGT2050 Sustainable Business course launching in Autumn 2024. Leveraged open educational resources (OER) materials and developed a thirteen-chapter ebook.• Co-chair of the Dual Credit (College Credit Plus) Committee, Office of Academic Affairs. Member of Academic Council. Received an Outstanding Woman Leader Award in 2020.• Creator and faculty advisor for the Sustainability Student Group focused on addressing community building and educational and career opportunities related to sustainability. Recognized as Student Group of the Year from CSCC and received the Organization Award from the Environmental Educators Council of Ohio. • Facilitates student learning in study abroad opportunities for sustainability. Secured grant funding.• Previous Faculty Advisor for the Business Honors Group, Women’s Connection Mentor, Textbook Affordability Committee Member, Ohio Guaranteed Transfer Pathway (OGTP) advisory member. Presentations• Sustainability in the Classroom, Faculty Idea Exchange (FIX) Conference, CSCC, 06/2024• Sustainability Across the Curriculum, American Association of Community Colleges National Conference, 04/2024• How to be a Climate Leader, Collegiate Leadership Conference of Ohio, CSCC, 11/2023 Show less

Columbus, Ohio Area

Columbus, Ohio Area

Columbus, Ohio Area

Managed college website, search engine optimization and collaborates with Web Developer on new features. Researched and coordinated all media buys including print, digital and radio. Served as the bridge between the marketing and information technology departments to develop solutions. Acted as ‘go to’ technical resource for the marketing team of six. Managed four student assistants who aid in website content management, email programs, social analytics, and miscellaneous projects to support… Show more Managed college website, search engine optimization and collaborates with Web Developer on new features. Researched and coordinated all media buys including print, digital and radio. Served as the bridge between the marketing and information technology departments to develop solutions. Acted as ‘go to’ technical resource for the marketing team of six. Managed four student assistants who aid in website content management, email programs, social analytics, and miscellaneous projects to support the marketing team.• Project managed the creation of a new Drupal based external facing website, launched March 2016, www.ccad.edu.• Led the creation of CCAD’s first internal website for students, launched August 2016, my.ccad.edu. Show less

Columbus, Ohio Area

Prepares studio arts and design students for creative commerce by providing business education. • Ignited students’ interest in business topics and guides students through difficult subjects. Continuously improved courses based on student feedback, professional development opportunities and new learning tools.• Guest lectures for additional CCAD courses including Comic Anthology and MFA business course. • Redesigned the course Starting an Art & Design Business to cater curriculum… Show more Prepares studio arts and design students for creative commerce by providing business education. • Ignited students’ interest in business topics and guides students through difficult subjects. Continuously improved courses based on student feedback, professional development opportunities and new learning tools.• Guest lectures for additional CCAD courses including Comic Anthology and MFA business course. • Redesigned the course Starting an Art & Design Business to cater curriculum specifically for art and design students. Included industry-specific material, required interaction with business community and guided students through the business planning process resulting in pitch presentations that are open to the public.LIBA2805 - Starting an Art and Design Business (Entrepreneurship): blended FA2015, blended SP2016, online SU2016, blended FA2016LIBA2802 - Business Math for Artists and Designers: onsite FA2016, SP2017CORE1030 - SOSA Studio Art and Entrepreneurship: onsite SP2017ADVE4851 - Advertising and Graphic Design Internship: blended SP2016, SU2016 Show less

Columbus, Ohio Area

Delivered quality instruction and ensured student satisfaction by instructing students in a classroom setting according to program objectives and course syllabi. • Developed lesson plans and taught material from approved curriculum. Utilized publisher tools including MyCommunication Lab, TestGen, presentations and videos.• Infused real world examples, content from well-known business books, Khan Academy and TED talks to help students achieve learning objectives.• Taught over a dozen… Show more Delivered quality instruction and ensured student satisfaction by instructing students in a classroom setting according to program objectives and course syllabi. • Developed lesson plans and taught material from approved curriculum. Utilized publisher tools including MyCommunication Lab, TestGen, presentations and videos.• Infused real world examples, content from well-known business books, Khan Academy and TED talks to help students achieve learning objectives.• Taught over a dozen different business courses for two years, averaging four classes per session. Taught associate level courses while completing MBA program and later taught bachelor level business courses. • Created YouTube video about research paper formatting to help college students. 196,000 views, 467 subscribers.Courses Taught Onsite:• Accounting Principles I, AC1220 • Accounting Principles II, AC1320• Accounting Principles III, AC1420• Advanced Strategies for the Technical Professional, GS2745• Fundamentals of Business Communication, BU2620• Fundamentals of Marketing, MK2530• Fundamentals of Supervision, MG1350• Introduction to Business, BU1110• Microeconomics, ES2550• Statistics, MA3110• Strategies for the Technical Professional, TB133 Show less

Columbus, Ohio Area

Aligned IT solutions with business solution needs for a large portfolio of digital projects in the Customer Analytics department. Maintained project roadmaps for several business portfolios. Provided monthly status reports with project updates including key accomplishments, issues, risks and change requests. Assisted Associate Vice President with creating effective presentations for Leadership meetings.

Columbus, Ohio Area

Developed and implemented marketing plans and strategies for products within the Krazy Glue® and X-ACTO® brand portfolios. Managed product development, pricing, packaging, consumer messaging and programs for field sales. Assisted in retailer line review preparation including; product assortment recommendations, new product materials, review of pricing programs and promotional support. Defined objectives and managed schedules and budgets for product development and consumer engagement.… Show more Developed and implemented marketing plans and strategies for products within the Krazy Glue® and X-ACTO® brand portfolios. Managed product development, pricing, packaging, consumer messaging and programs for field sales. Assisted in retailer line review preparation including; product assortment recommendations, new product materials, review of pricing programs and promotional support. Defined objectives and managed schedules and budgets for product development and consumer engagement. Created widely distributed presentations for executives and sales. • Planned, initiated and managed the website development project for the X-ACTO® brand of precision cutting tools and office supplies, (www.xacto.com). Managed request for proposal (RFP) process and vendor selection. Lead project execution to ensure adherence to budget, schedule and scope were met. Guided agile process, prioritized the sprint backlog, and facilitated change controls. Delivered project from scope to release within five months.• Simultaneously, lead and guided the work of internal resources and external partners to completely update the packaging for the Krazy Glue® brand of instant adhesives. Conferred with project team to identify and overcome challenges related to timeline and regulatory compliance for the 50 stock-keeping unit (SKU), 150 deliverable project. Established and executed the project communications plan which aided in a positive retailer reaction. Show less

Columbus, Ohio Area

Determined marketing strategy and execution for two Midwest markets for a large regional home builder. Designed and implemented marketing programs utilizing traditional, digital, search and website marketing.• Effectively maximized utilization of a $1M marketing budget to ensure strategic targeting to market segments and drive model home traffic and online leads resulting in increased sales year over year while the new homes industry in Central Ohio decreased by 30+%.•… Show more Determined marketing strategy and execution for two Midwest markets for a large regional home builder. Designed and implemented marketing programs utilizing traditional, digital, search and website marketing.• Effectively maximized utilization of a $1M marketing budget to ensure strategic targeting to market segments and drive model home traffic and online leads resulting in increased sales year over year while the new homes industry in Central Ohio decreased by 30+%.• Reduced cost per lead by 50% with targeted marketing and re-branding. • Achieved a 65% increase in quarterly year-to-date sales with new marketing campaigns.• More than tripled online lead generation by creating a new company website focused on the consumer experience (www.marondahomes.com). Advocated for website project, created project justification and secured internal stakeholder approval. Create schedule and detailed requirements for front end site and custom content management system (CMS). Directed design with an external partner and development process with the Information Technology department. Created and implemented project communication plan and trained regional website administrators. Show less

Hebron, Ohio

Responsible for promoting the growth of the Water Management Division of this regional industrial cleaning company.• Proactively created and presented technical training sessions that increased sales. • Lead the facility expansion team in the search for a new manufacturing facility. Gathered requirements from Engineering department, recommended facilities to the CEO, created business justification presentation, and gained financial lending approval.

Master Of Business Administration (Mba), Concentration In Marketing, 4.0

Blended online and on-site evening MBA program

Bachelor Of Science (Bs), Business Administration

Attended the highly selective Proctor and Gamble Leadership Advantage Camp.