Jenna Koerner Email & Phone Number

· Lead the Catalog Management team through the re-platform project to migrate all product data from Shopify to Salsify and Salesforce Commerce Cloud (SFCC).· Lead three direct reports (plus two temporary employees) to ensure all merchandise and spirit products are launched on the site in a timely and correct manner including copy, images, recipes, collection pages, banners and inventory.· Became the subject matter expert in Salsify and SFCC while managing the transition from Shopify.· Find, analyze and correct about 10+ issues on site daily.· Assist on the launch of a brand new site by creating and activating new products.· Assist the white label store team to set up and launch products for ~100 stores.· Worked with the director of wine to add ~800 wine products to the site within 6 months.· Collaborated with the director of Beer and RTD to launch an entirely new website, GetStocked.com that specializes in Beer and Ready to Drink Cocktails.

· Own and project manage the product setup process in Asana, including celebrity and limited edition spirits, by working closely with six merchandising and operations teams focusing on making products available for purchase. Launch 50 new products a week.· Collaborate with the Merchandising team to manage ~200 accessory inventory assortment including pricing, packaging and fulfillment· Align with the marketing team to ensure new collection pages (PLP) and product display pages (PDP) are on site before all marketing campaigns· Work closely with the logistics and inventory team to solve fulfillment issues prior to launch in Shopify.

Corte Madera, California, United States

· Define process improvement objectives, develop action plans and roll out changes to the wider team· Maintain health throughout SKU lifecycle and partner with merchandising and engineering to obtain, audit and manage the data

Boston, Ma

· Collaborate with eight engineering- and operations-focused teams to improve customer experience from ordering through delivery· Proactively find, diagnose and fix issues using Microsoft SQL and internally-developed software systems· Create, improve and manage SKU conversion processes for the rest of the team to follow

Boston, Ma

· Built and improved company forecasting models for Pepper and Nao humanoid robots· Managed logistics flow using SAP ByDesign and Salesforce· Partnered with marketing to run tradeshow and sales demo events

San Francisco Bay Area

· Founded the Product and Innovation Department for the US market, which includes supply chain, forecasting, inventorymanagement and customer service departments. Managed one direct report· Increased annual fitness equipment revenue by 71% to $2.7mn in 2016· Built e-commerce website through Magento, initiated equipment distribution center partnership with 3PL service providerMainfreight, and managed international logistics for all inbound product including ocean freight rates, transit times and routing· Created financial forecasts for 53 SKUs to support the annual budget process· Directed all e-commerce promotions, financial analysis, pricing and content to support the fastest growing division of thecompany. Co-created equipment portion of $2mn marketing plan· Managed $1mn purchasing budget to support monthly sales and inventory targets· Managed direct to consumer sales through Amazon from content and image management to margin performance· Implemented affiliate marketing program through Pepperjam that delivered $15k in revenue per month· Developed and executed logistics plans for 14 consumer events per year requiring approximately 5 truckloads of equipment to bedelivered and unloaded within tight timeframes· Reported monthly division performance to Senior Leadership Team

San Francisco Bay Area

· Responsible for analyzing instructor services metrics to monitor the financial health of the operations group· Trained and managed new employees · Increased revenue by 165% and instructors trained by 28% from 2011 to 2012 by managing over 250 remote training events that included over 2,500 prospective fitness facility instructors· Exceeded revenue target by 40%+ and instructors trained target by 25%+· Maximized revenue, reduced cost and tracked financial success by analyzing P&L monthly

San Francisco Bay Area

· Conducted fieldwork to support market research initiatives. Used bio-sensory data to track customer responses to stimuli· Developed the project schedule and program questionnaire and summarized project progress· Decreased costs and increased market share by training vendors and partners to conduct fieldwork

Greater Los Angeles Area

Human Resources, Quality, and Learning and Development Intern· Ensured exceptional quality throughout the hotel by assisting the Learning and Development director to speak with each manager about their department· Assisted with employee annual training classes by making PowerPoint presentations to discuss topics such as sexual harassment and how to engage guestsConcierge, Club Lounge · Provided personalized, deadline-oriented service to important hotel guests· Performed extensive event and activities planning, fulfill standard and unusual requests, ensure client comfort and satisfaction, and maintain lounge organization