Aware of (and let’s be honest – frustrated by) the lack of variety in adult non-alcoholic options, I started Finally! so that those of us who are aren’t drinking no longer feel like an afterthought. Finally! offers great tasting, low sugar, ready-to-drink, non-alcoholic cocktails, providing sober(ish) consumers with joyful choice and a sense of being thoughtfully included. Finally! is purpose driven. We believe in putting the people and planet above profit. For example, 1% of sales are donated to environmental causes and 5% of profits are donated to mental health initiatives.