Jenna Petersen Email & Phone Number

Washington, District Of Columbia, United States

Washington D.C. Metro Area

My work includes customer experience at the Customer Experience Center of Excellence at Housing and Urban Development (HUD) and the Veterans Experience Office at the Department of Veterans Affairs. I use human-centered design and systems thinking integrated with data science to design products and services that improve customer experience.I also support diversity, equity, and inclusion efforts within our digital experience group and am introducing design justice and systems thinking… Show more My work includes customer experience at the Customer Experience Center of Excellence at Housing and Urban Development (HUD) and the Veterans Experience Office at the Department of Veterans Affairs. I use human-centered design and systems thinking integrated with data science to design products and services that improve customer experience.I also support diversity, equity, and inclusion efforts within our digital experience group and am introducing design justice and systems thinking approaches to help clients rethink equity in federal services. Show less

Conducted human-centered research to help a global pharmaceutical company understand what everyday life is like for people with a sensitive medical condition. Planned research, created protocols, conducted fieldwork, and synthesized insights.

London, United Kingdom

Strategy leader for Kellogg's Europe & Middle East (EMEA) overseeing integrated media, creative, and data strategy. Projects included Special K brand and communications strategy shift, designing data-fuelled product promotions for 28 markets, and never-been-done-before media and partnerships in the UK and France. I pitched (and won!) new business accounts equaling over $185MM in billings.

Greater New York City Area

Strategic and Account leadership for Diageo's Whiskey, Tequila, Vodka, and Liqueur portfolios in the US including Johnnie Walker, Smirnoff, Baileys, and Crown Royal. I was a champion for quantitative consumer understanding including a large mindset segmentation project across all brands. Deeper contextual work included co-authoring a white paper on the effects of the Recession on culture and business.

Greater New York City Area

Media planning and buying/negotiating for brands including GE, Mountain Dew, NIVEA, Absolut Vodka, and Bayer Diabetes Care. I was responsible for planning and executing all paid media channels including a 360 Times Square New Year's Eve sponsorship and video game brand integrations.

Master Of Design Methods, Design Strategy, Systems, And Data Strategy

To transition more fully into the field of design strategy & innovation, I focused my studies on facilitating tech-infused design futures.

Bachelor'S Degree, Advertising, 3.9/4.0

Activities and Societies: Alpha Phi Omega Assisted research on advanced bias-reducing techniques in quantitative and attitudinal research..