• Executed paid digital marketing campaigns across omnichannel platforms• Designed and produced ad copy and graphic content for omnichannel campaigns, including Facebook, Instagram, Pinterest, Snapchat, and TikTok.• Conceptualized and executed various types of Facebook campaigns, such as lead generation, traffic, messages, awareness, and engagement, to create a high-converting sales funnel and drive revenue growth for clients.• Oversaw budgets and pacing for client accounts, managing monthly ad spend and ensuring ROI and cost-effectiveness.• Led client review meetings to evaluate campaign performance, identify areas of improvement, and ensure client satisfaction and retention.• Created and implemented email marketing campaigns using Site Impact and SendGrid email software to leverage contact lists. Innovated a new approach to include videos in email campaigns, boosting engagement and click-through rates.• Coordinated social media calendar using Monday.com to streamline campaign launches and meet tight deadlines.• Analyzed social media metrics and generated reports to assess campaign effectiveness, make strategic adjustments, and optimize performance for successful outcomes.

• Created and implemented engaging marketing plans for RecSports in the marketing department alongside videographers, graphic designers, and marketing heads.• Orchestrated the scheduling and publication of social media posts across Instagram, Twitter, and Facebook. Tracked and analyzed detailed performance data using Airtable cloud collaboration service to optimize social media strategy.• Designed graphic content and wrote email marketing content using the marketing automation platform, MailChimp.

• Conducted comprehensive research on B2B sales opportunities and compiled thorough lists of prospective clients for client-companies.• Executed outbound marketing initiatives and launched email campaigns to generate interest and awareness for client-companies.• Developed expertise in all aspects of the sales process, working with diverse clients ranging from startups to established enterprises, and contributed to expanding their customer base and revenue.

• Founded startup business selling customized art products, demonstrating entrepreneurial skills and achieving profitability.• Utilized graphic design expertise to design a brand logo and maintain visual identity across social platforms.• Developed business to consumer communication skills by managing supply chain practices, ensuring accuracy and efficiency in deliveries to maintain revenue.

Round Robin is a consignment store which up-cycles by reselling used clothes and providing customers with means to generate money for their sold items. I worked as a sales associate where I was responsible for processing transactions, tracking customer account status, and operating computer processes to solve computer issues. I created and implemented a digital marketing scheme through designing new logo, brand identity, and marketing strategies resulting in greater profits.