Jennae Backo Email & Phone Number

Pittsburgh, Pennsylvania, United States

Marketing professional with over 16 years of experience in the financial services industry. • creating and maintaining high quality, sharable digital content in order to raise brand awareness, increase web traffic and raise client and lead engagement • overseeing the implementation and completion of multiple campaigns at a time including those for email and inbound marketing. • responsible for maintaining the website and creating educational videos that offer information on… Show more Marketing professional with over 16 years of experience in the financial services industry. • creating and maintaining high quality, sharable digital content in order to raise brand awareness, increase web traffic and raise client and lead engagement • overseeing the implementation and completion of multiple campaigns at a time including those for email and inbound marketing. • responsible for maintaining the website and creating educational videos that offer information on important financial topics• Tallying the overall metrics of the department each month to help ensure the marketing team is on track• photography, photo editing and video editing • digital strategy• editorial calendar creation Show less

Pittsburgh

Management• Hire and supervise marketing internsInbound Marketing Certified by Hubspot• Integrated Hubspot inbound marketing and sales software with our Salesforce CRM• Create digital editorial calendar that includes blogs, radio shows/podcasts, social media and whitepapers• Create whitepaper calendar and collaborate with internal teams to create offers• Create visuals and layout for blog in regards to blog posting• Create and analyze reports from Salesforce CRM… Show more Management• Hire and supervise marketing internsInbound Marketing Certified by Hubspot• Integrated Hubspot inbound marketing and sales software with our Salesforce CRM• Create digital editorial calendar that includes blogs, radio shows/podcasts, social media and whitepapers• Create whitepaper calendar and collaborate with internal teams to create offers• Create visuals and layout for blog in regards to blog posting• Create and analyze reports from Salesforce CRM system• Hubspot monitoring • Hubspot and Salesforce CRM reporting• Execute email marketing campaigns• Work with marketing team in developing effective message strategies and compelling emails• Coordinate and deliver customer communication emails Website Maintenance• Maintain company website using WordPress• Create landing pages• Maintain posting for the Fragasso Blog• Assisted in the launching of our new 2020 WebsitePhotography• Photograph headshots, group photos, corporate events, architecture, and city landscapes on a Cannon DSLR • Photography used in national and local magazines, corporate magazines, promotional brochures and for over 50 employee headshots on www.fragassoadvisors.com• Digital editing prepared in Adobe Photoshop and Adobe Lightroom with close attention to color, composition, light and aesthetic value Show less

Greater Pittsburgh Area

• E-mail Marketing• Website Maintenance• Photography• Inbound Marketing - Certified by Hubspot• Designed and implementation of promotional Items• Event Coordination - Oversaw the Events Coordinator and assisted in creation of events for client appreciation and client education events

Pittsburgh

• Graphic Design for invitations, ads and promotional items• Special Events Planning - Successfully orchestrated events for client appreciation and client education events• Created and analyzed reports from Google Analytics and our CRM system• Served as Secretary on the Board of DirectorsInvestment Advice offered through Fragasso Financial Advisors, a registered investment advisor. Securities offered through Private Client Services, member FINRA/SIPC. Fragasso Financial… Show more • Graphic Design for invitations, ads and promotional items• Special Events Planning - Successfully orchestrated events for client appreciation and client education events• Created and analyzed reports from Google Analytics and our CRM system• Served as Secretary on the Board of DirectorsInvestment Advice offered through Fragasso Financial Advisors, a registered investment advisor. Securities offered through Private Client Services, member FINRA/SIPC. Fragasso Financial Advisors and Private Client Services are unaffiliated entities. Show less