Marsha Posset Email & Phone Number

Pittsburgh, Pennsylvania, United States

I currently lead the marketing team at Fragasso Financial Advisors as the director of marketing. In this role, I create and implement the marketing plan, establish the marketing budget and contribute to a number of strategic initiatives for the firm. I oversee a talented team of three marketing professionals who's skill sets consist of digital marketing, graphic design and event planning. We work together to increase Fragasso's brand awareness through advertising, social media, a strong web and search presence, thought leadership and a variety of events and sponsorships. I have overhauled the marketing strategy in recent years to enable a steady flow of high net worth leads resulting in new relationships and assets for the firm.

Greater Pittsburgh Area

Marsha develops and manages the marketing strategies, plan and budget for Fragasso Financial Advisors, Inc. She oversees the collaboration of a talented marketing team which strives to solidify and promote the Fragasso brand and corporate image throughout all marketing initiatives including traditional and digital advertising, inbound marketing, public relations, website, social media, promotional materials and events. Investment Advice offered through Fragasso Financial Advisors, a registered investment advisor. Securities offered through Private Client Services, member FINRA/SIPC. Fragasso Financial Advisors and Private Client Services are unaffiliated entities. For a list of states in which the financial consultants affiliated with Fragasso Financial Advisors are registered to do business, please call 412-227-3200.

Greater Pittsburgh Area

Established graphic standards and developed brand identity for the organization. Deliverables consisted of company logo, corporate colors and miscellaneous signage.Facilitate website redesign project. Maintains and develops content for the site. Knowledge of event registration, PayPal and photo gallery modules.Manage schedules and distribute email blasts. Design invitations for quarterly events.Attend monthly board meetings. Provide feedback and participates in strategy discussions for future events in the areas of networking, speaking events and panel discussions.

Greater Pittsburgh Area

Implemented concept through design execution of print advertisements for external clients.Developed campaigns for internal marketing department for all lines of business, including: subscriptions, corporate events and special advertising features.Coordinated delivery of digital newspaper files to the printer each week. Managed deadlines and troubleshooting approaches in a fast-paced environment.Accompanied account executives on sales calls to develop and present design concepts.Collaborated with in-house events department on event logistics, staffing and scheduling.

Associate'S Degree, Graphic Design

Associate'S Degree, Graphic Design